A Blast from the Past: Hello Kitty and Tiny Chum’s Retro Revival
Get ready to be charmed by a wave of nostalgia as Sanrio’s iconic Hello Kitty teams up with her dear friend Tiny Chum for a brand-new collection at Thank You Mart. This limited-edition series, themed “Be Smile, Be Kawaii,” brings together the timeless appeal of these characters with a vibrant, retro design aesthetic, offering 11 unique items, all priced at just 390 yen (429 yen including tax).
The collection is characterized by its cheerful red and yellow color palette, reminiscent of classic pop art. Each item is adorned with playful block patterns and nostalgic motifs, creating a sense of heartwarming familiarity. Tiny Chum, Hello Kitty’s cherished male bear friend, plays a prominent role, appearing alongside Hello Kitty in designs that celebrate their enduring friendship.
A Glimpse into the “Retro Kawaii” Collection
The lineup features a delightful array of goods designed to bring a touch of cuteness to everyday life. From charming plushie hair ties that capture Tiny Chum’s endearing likeness to practical foldable mirrors and stylish long hair clips, there’s something for every fan. The collection also includes eye-catching items like acrylic keyholders with removable charms and the popular face-concealing student ID cases, which offer a playful way to protect privacy while showcasing your favorite characters.
These items are not just accessories; they are small pieces of joy, designed to evoke a sense of playfulness and warmth. The block patterns on items like the foldable mirror and umbrella pouch add a distinctive retro flair, ensuring that the collection appeals to both long-time Sanrio enthusiasts and new fans discovering the magic of “kawaii.”
Featured Items Include:
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Foldable Mirror: Perfect for on-the-go touch-ups.
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Long Hair Clip: A practical and stylish accessory for any desk or dressing table.
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Nail Parts Seal: Add a touch of character to your nails.
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Plushie Hair Tie: Featuring an adorable Tiny Chum plush, it’s a cute accent for any outfit.
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Acrylic Keyholder: Customizable with removable charms.
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Face-Concealing Student ID Case: A trendy item for discreetly covering ID photos.
Where to Find Your Retro Treasures
Fans eager to get their hands on these adorable items can mark their calendars for the online pre-order or in-store release. Online reservations will begin on Wednesday, December 10, 2025, at 12:00 JST via the official Thank You Mart online shop. In-store sales will commence sequentially from early January 2026 at Thank You Mart locations nationwide. Keep an eye on local store social media for the latest stock information, as release dates may vary by region.
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Online Pre-order Page: https://thankyoumart.jp/collections/tinychum
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Thank You Mart Store List: https://thankyoumart.jp/pages/shop-list
This collection is a delightful invitation to revisit the innocent charm of classic Sanrio. As one fan might exclaim, “Hello Kitty and Tiny Chum together in retro style? It’s like my childhood dreams coming true, but even cuter and more accessible!”
About Thank You Mart
Thank You Mart, operated by Elsonic Co., Ltd., is a popular Japanese retailer known for its “ALL 390 yen” pricing concept. The store offers a wide variety of kawaii character-themed goods, fashion accessories, cosmetics, and lifestyle items, all at an affordable price point. It has become a go-to destination for those seeking cute and trendy merchandise.
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Official Website: https://thankyoumart.jp/
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Instagram: https://www.instagram.com/thankyoumart/
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X (formerly Twitter): https://x.com/thankyoumart
This collaboration between Sanrio and Thank You Mart exemplifies the enduring power of kawaii culture. By blending nostalgic character designs with accessible pricing, it ensures that the joy of Hello Kitty and Tiny Chum can be shared across generations and borders. Such initiatives continue to fuel the global appeal of Japanese pop culture, proving that cuteness, like true friendship, is truly timeless.
