“Bishojo Zukan DAY 2025” Returns to Shibuya with Star-Studded MCs
Japan’s renowned regional media, “Bishojo Zukan” (美少女図鑑), known for discovering and nurturing emerging talent, is set to host its highly anticipated 1-day special event, “Bishojo Zukan DAY 2025.” Scheduled for March 29, 2026, this vibrant celebration of youth culture will unfold across two iconic Shibuya locations: the SHIBUYA109 Shibuya store’s street event space and the MAGNET by SHIBUYA109 rooftop event space. This event serves as a rescheduled offering, following the cancellation of the previously planned October 26, 2025 date due to weather conditions.
The event’s hosts have been announced, bringing an extra layer of excitement: the popular comedy duo Dennis (Yukiwo Ueno and Nobuo Matsushita) and Rino Higa, an alumna of “Okinawa Bishojo Zukan” now flourishing as an actress and TV personality. Notably, this will be the first joint public appearance for Yukiwo Ueno and Rino Higa since their marriage announcement in July, adding a touch of personal warmth and anticipation to the proceedings.
Other participants include models from various regional “Bishojo Zukan” affiliates, alongside talents selected through the live streaming and video app “MixChannel.” A lineup of engaging content is also promised, with further details available on the official website and Instagram.
A Hub for “Reiwa” Girls’ Culture
“Bishojo Zukan DAY” is an event orchestrated by “Bishojo Zukan,” a free paper that has famously launched the careers of actresses like Fumi Nikaido, Maika Yamamoto, Hinako Sakurai, Fumika Baba, and Yuina Kuroshima. This upcoming event marks its second iteration, following its successful debut in 2024.
By utilizing Shibuya, a major trendsetting district, “Bishojo Zukan DAY 2025” aims to broadcast the essence of “Reiwa” (the current imperial era of Japan) girls’ culture not only across Japan but also to a global audience. The event will be divided into two main areas:
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Free Paper Stage (SHIBUYA109 Shibuya Store Street Event Space): Here, models will personally distribute limited-edition “Shibuya Bishojo Zukan” (Vol.2) and other regional “Bishojo Zukan” issues to passersby, engaging directly with the public.
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Main Stage (MAGNET by SHIBUYA109 Rooftop Event Space): This central stage will host a diverse program throughout the day, including fashion shows and unveiling ceremonies for winners of recent nationwide “Bishojo Zukan” auditions.
Main Stage Highlights
The Main Stage will feature a variety of attractions designed to captivate attendees:
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“Bishojo Zukan COLLECTION 2025 SPECIAL EDITION”: This fashion show, now in its sixth year, spotlights “raw diamonds of the next generation of beautiful girls” promoting SDGs and regional charms. Models from various “Bishojo Zukan” branches and “MixChannel” selections will showcase outfits from regional brands and those involved in SDG initiatives. Ria Usami, a “Bishojo Zukan” model active in Fukuoka, will also appear on stage wearing her self-produced brand, “RuckyCharm,” presenting a wide range of styles from everyday fashion to special occasion wear.
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“Bishojo Zukan” Audition Winners: Rinwa, the Grand Prix winner of “Bishojo Zukan AWARD 2025 supported by FELICE,” will be joined by other winners from recent nationwide auditions for a series of talk sessions. Additionally, the “SHIBUYA MUSE CONTEST,” produced by “Bishojo Zukan DAY,” will hold an awards ceremony including a tiara presentation. Live performances by past finalists of “Bishojo Kasa” are also scheduled.
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ZINE-Related Content: Recognizing its role in fostering a community of creators alongside model discovery, “Bishojo Zukan” plans to feature ZINE-related content focused on empowering women.
Event Details
| Item | Details |
|---|---|
| Event Name | Bishojo Zukan DAY 2025 |
| Organizer/Planner | Bishojo Zukan Inc. |
| Date/Time | March 29, 2026 (Sunday) 12:50 PM – 5:15 PM (tentative) |
| Venue | Free Paper Stage: SHIBUYA109 Shibuya Store Street Event Space |
| Main Stage: MAGNET by SHIBUYA109 Rooftop Event Space | |
| Official Website | https://day.bishoujo-zukan.jp/ |
| Official Instagram | https://www.instagram.com/bishoujozukan_day/ |
| Event Viewing | Free admission for all. Attendees are requested to stay within the event space and not obstruct pedestrian traffic. |
| Role | Participants |
|---|---|
| MC | Dennis (Yukiwo Ueno, Nobuo Matsushita), Rino Higa (alphabetical order) |
| Models | Aoi, Minato Aotsuki, Tomoka Aizawa, Anzu, Ria Usami, Ameri Ohara, Kaede, Fura, Hisane Sasaki, Kokona Suzuki, Yuka Takada, Nonoka, Nanami Harada, Hanami Hoshina, Mai, Matcha, Mia, Moeka, Chisaki Yamada, Rira Yamanouchi, Yuzuki, Rinoa (alphabetical order) |
| Special Guests | Ayana, Hazuki (alphabetical order) |
| Guests | Aimi, Manon Sasaki, Nakamomo, Neneka Matsumoto, Rinwa, others to be announced (alphabetical order) |
| Artists | AISTEAL, Asu (Okosama Plate.), Kasumin, Narumi Nanami (alphabetical order) |
| ZINE Creators | Our Nap Club, arisa, Suyasuya Oishii, Misaki Serizawa, Hitomi Tanaka, tsukushi ojima, Tsukumo, Tamaki Nakai, NIBB, Mizuumi, Musouhan (alphabetical order) |
| Brands | ems excite, Kyoto Hosho, KURAUDIA, Not your rose, Mi-je, RuckyCharm, RETRO GIRL (alphabetical order) |
| Sponsors | KINUJO Co., Ltd., KOSÉ Milbon Cosmetics Co., Ltd., Tokyo Dance Village, Dekitore Co., Ltd., HYPERSOFT Co., Ltd., NEO FRONTIER Co., Ltd., ZENB JAPAN Co., Ltd. (ranked order) |
About “Bishojo Zukan”
“Bishojo Zukan” was founded in 2002 with the concept of “increasing beautiful girls in the city,” functioning as a free paper that showcases beautiful girls from across Japan. Over the years, it has been instrumental in discovering and developing numerous actors and talents. For instance, Maika Yamamoto, an alumna of “Bishojo Zukan,” was ranked first among Japanese nominees in “The 100 Most Beautiful Faces in the World” in 2019 and was nominated for three consecutive years from 2020 to 2021, garnering significant attention.
In autumn 2021, a sibling project, “Bidan-shi Zukan” (美男子図鑑), was launched to discover the next generation of “beautiful boys.” Bishojo Zukan Inc., which operates the “Bishojo Zukan” licensing business, formed a capital and business alliance with DONUTS Co., Ltd. in March 2020.
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Official Website: http://bishoujo-zukan.jp/
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Official X: https://x.com/bishoujozukan
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Official Instagram: https://www.instagram.com/bishoujozukan_official/
A Glimpse into the Future of Kawaii Culture
“Bishojo Zukan DAY 2025” is more than just an event; it’s a dynamic platform showcasing the evolving landscape of Japanese youth and “kawaii” culture. By bringing together emerging talents, established figures, and innovative brands in the heart of Shibuya, it highlights the continuous discovery and promotion of unique beauty and style. The event’s emphasis on SDGs and regional brands also reflects a growing consciousness within the “kawaii” movement, blending charm with social responsibility. As these fresh faces and creative expressions are broadcast from Shibuya, they will undoubtedly inspire and shape the global perception of Japanese pop culture, demonstrating that “kawaii” is a vibrant, ever-evolving force that embraces both tradition and modernity.
