KAWAII LAB. Shines Brighter with the Arrival of “MORE STAR”
ASOBISYSTEM’s KAWAII LAB., a project dedicated to sharing Japan’s vibrant idol culture with the world, has officially launched its latest sensation: a nine-member idol group named “MORE STAR.” Their highly anticipated debut digital single, “Motto, Kiratto,” was released on December 8th, and a teaser for its music video is now available.
The group comprises Newi Kokona, Endo Marin, Sasahara Nanaka, Suzuki Karin, Takanashi Yuna, Nakayama Kohaku, Hagita Sora, Morita Ami, and Yamamoto Rushia. All members are graduates of KAWAII LAB. MATES, having grown up admiring the “KAWAII” created by their senior groups. Ranging from 16 to 20 years old, with an average age of 17.8, the group’s name, MORE STAR, embodies their aspiration to “grow more (MORE)” and become a “shining, admired (STAR)” presence. Their concept, “WITH KAWAII,” focuses on discovering and creating unique “KAWAII” alongside their fans.
“Motto, Kiratto”: A Message of Growth and Radiance
“Motto, Kiratto,” MORE STAR’s debut track, was initially a challenge song performed during their pre-formation training camp for member selection. The title directly links to their group name, symbolizing their journey to “grow more and become a shining, admired star.” The song’s theme encourages embracing one’s imperfections while striving to “shine brighter,” reflecting the members’ own path of progress and determination.
The music video teaser was unveiled on December 8th at 6:30 PM JST, offering a glimpse into each member’s expressions. The full music video is scheduled for release on December 12th. “Motto, Kiratto” will also be featured on the upcoming “KAWAII LAB. BEST ALBUM,” set to be released on February 11th, and the group plans to participate in release events in January.
Watch the MV Teaser here: https://youtu.be/EEI6APtik8Y
Official Debut at K Arena Yokohama
MORE STAR is slated to make their official debut performance at “KAWAII LAB. SESSION vol.17,” an event organized by KAWAII LAB., held at K Arena Yokohama on December 12th. This marks a significant moment for the group as they step onto a major stage. What new shades of “KAWAII” will these nine stars illuminate? The excitement is palpable.
Meet the Members of MORE STAR
Each member brings their unique charm and aspirations to MORE STAR:
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Newi Kokona (Arai Kokona)
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From: Tokyo
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Height: 158cm
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Birthday: December 18, 2008
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Skills/Hobbies: Eating a lot of broccoli, Soran Bushi / Reading manga, making bento boxes
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Member Color: Orange
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“I’m so happy to become an idol, something I’ve always dreamed of since I was little, and to be able to work with these 8 wonderful, unique members. I’ll do my best to become an admired presence for many people! Sometimes strong, sometimes gentle. I will be a sparkling orange star that illuminates everyone!”
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Endo Marin (Endo Marin)
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From: Kanagawa
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Height: 162cm
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Birthday: March 29, 2007
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Skills/Hobbies: Lowering the corners of her mouth / Going to Disney
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Member Color: Blue
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“I’m filled with happiness to finally become an idol, something I’ve longed for. Though I’m still inexperienced, I’ll work hard with my 8 beloved members to shine brighter and continue evolving and growing!”
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Sasahara Nanaka (Sasahara Nanaka)
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From: Tokyo
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Height: 153cm
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Birthday: July 7, 2009
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Skills/Hobbies: English, dance, simple acrobatics / Collecting Monchhichi goods, enjoying entertainment
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Member Color: Yellow
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“I will utilize my English skills to spread Japanese idol culture from Harajuku to the world! We aim to find the ‘KAWAII’ that only these 9 MORE STAR members can create, and become a presence that is admired, not just admiring!”
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Suzuki Karin (Suzuki Karin)
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From: Okayama
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Height: 160cm
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Birthday: September 10, 2006
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Skills/Hobbies: Eating a lot, dancing / Eating sweet potatoes
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Member Color: Mint Green
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“I’m so happy to achieve my childhood dream of becoming an idol! I’ll work hard with my 8 wonderful members to grow a lot and become an idol loved by many people!”
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Takanashi Yuna (Takanashi Yuna)
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From: Chiba
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Height: 158cm
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Birthday: September 18, 2005
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Skills/Hobbies: Reciting Picasso’s full name / Watching anime, reading
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Member Color: Light Blue
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“I’m still a beginner in singing, dancing, and entertainment activities, but I will keep striving to become a star-like presence for everyone!”
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Nakayama Kohaku (Nakayama Kohaku)
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From: Kanagawa
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Height: 158cm
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Birthday: July 30, 2008
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Skills/Hobbies: Drawing, drinking water bottles from the side, speaking using only specific vertical rows of the Japanese syllabary / Eating bread and sweets
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Member Color: Silver
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“As KAWAII LAB.’s first silver-colored member, I want to create a new form of ‘KAWAII’ that has never existed before!”
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Hagita Sora (Hagita Sora)
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From: Kanagawa
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Height: 172cm
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Birthday: August 16, 2005
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Skills/Hobbies: Playing and singing ukulele / Singing, talking with everyone
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Member Color: Purple
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“I will work harder than ever to become an idol who can help many people feel positive and have joyful days!”
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Morita Ami (Morita Ami)
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From: Tokyo
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Height: 165cm
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Birthday: February 6, 2008
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Skills/Hobbies: Fast winking / Watching movies, gacha games, collecting stickers, watching cooking videos on YouTube
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Member Color: Pink
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“I’m truly happy to become an ‘idol,’ which I’ve admired since I was little! I’d be delighted if we could see many sights together with my beloved and strongest 8 members, and everyone who supports us.”
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Yamamoto Rushia (Yamamoto Rushia)
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From: Hokkaido
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Height: 163cm
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Birthday: October 13, 2007
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Skills/Hobbies: Dancing, being an all-rounder / Sleeping, talking with her sister
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Member Color: Red
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“Though still inexperienced, all nine of us will work hard together to become a group that makes people around the world happy and is loved by many!”
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Release and Event Information
MORE STAR 1st Digital Single “Motto, Kiratto”
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Release Date: December 8, 2025 (Monday)
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Streaming URL: https://kawaii-lab.lnk.to/More_Sparkly
Live Information (Both performances are sold out)
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“KAWAII LAB. SESSION vol.17” (MORE STAR Debut Performance)
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Date: December 12, 2025 (Friday) OPEN 17:30 / START 19:00 (tentative)
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Venue: K Arena Yokohama, Kanagawa
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“KAWAII LAB. SESSION vol.18”
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Date: December 13, 2025 (Saturday) OPEN 15:30 / START 17:00 (tentative)
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Venue: K Arena Yokohama, Kanagawa
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Participating Album Release Information
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“KAWAII LAB. BEST ALBUM”
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Release Date: February 11, 2026 (Wednesday/Holiday)
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Pre-order here: https://lnk.to/KWL_BEST-ALBUM
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Includes: “Motto, Kiratto” by MORE STAR, alongside 15 other tracks from FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, and CUTIE STREET.
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Release Event
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Date: January 12, 2026 (Monday/Holiday)
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Event: Grand Special Event at LaLa arena TOKYO-BAY
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MORE STAR Profile
MORE STAR is a nine-member idol group formed under ASOBISYSTEM’s “KAWAII LAB.” project, which aims to globally disseminate Japanese idol culture. The group is produced by Kimura Misa, who, after a career as the leader of Musubizm, now serves as the general producer for KAWAII LAB. and works as a model and talent. The group’s name embodies their journey from being young and inexperienced to becoming shining stars, and their “WITH KAWAII” concept promises a collaborative journey with fans to define their unique charm.
Stay Connected with MORE STAR
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Official Website: https://morestar.fanpla.jp/
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X (formerly Twitter): https://x.com/MORE_STAR_
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Instagram: https://www.instagram.com/more_star__/
As MORE STAR embarks on their journey, their debut marks an exciting new chapter for KAWAII LAB. and its mission to bring the vibrant, evolving spirit of Japanese idol culture to a global audience. Their fresh energy and dedication to creating “KAWAII” with their fans will undoubtedly contribute to the ever-expanding tapestry of international pop culture.
