Kawaii Companion Craze: Bea~kun & Hani-chan’s New Plushies Take Over “Oshi-katsu” Culture

New “Oshi-katsu” Companions: 10cm Plushies Launch Online

The highly anticipated 10cm plushies of Bea~kun and Hani-chan are now available for online purchase. These palm-sized mascots, priced at 1,100 JPY (tax included) each, were met with significant buzz on social media even before their release. Designed for portability, they are ideal for carrying in bags, placing on desks, or using as charming photo props, making them a must-have for fans. Each plushie stands approximately 100mm tall (excluding the ball chain) and is crafted from soft crystal boa polyester with PP cotton stuffing, offering a delightful tactile experience. They feature the characters’ distinctive “A” and “Ha” symbols prominently, adding to their unique charm.

Decoding “Oshi-katsu”: Integrating Fandom into Daily Life

“Oshi-katsu” (推し活) is a vibrant Japanese cultural phenomenon that translates to activities dedicated to supporting and celebrating one’s favorite character, idol, or personality. It’s more than just collecting merchandise; it’s about seamlessly weaving that adoration into daily life, turning ordinary moments into opportunities to connect with your “oshi” (favorite). This can range from subtly incorporating character goods into one’s outfit to dedicating photo shoots to plushies at scenic locations. The new 10cm plushies are perfectly tailored for this, acting as miniature ambassadors of joy that fans can carry everywhere, transforming mundane routines into personal celebrations.

November 2025 Bestsellers: A Glimpse into Fan Favorites

The Bea~kun SHOP’s November 2025 sales ranking showcases a diverse array of items, from seasonal essentials to everyday stationery and die-cut stickers. The ranking reflects how fans are actively incorporating Bea~kun and Hani-chan into various aspects of their lives.

Here are the top 10 best-selling items:

1. Bea~kun Cooling Towel: This practical item, beloved for sports, yoga, and office use, secured the top spot, proving its appeal extends beyond warm seasons with its gentle color palette.
   

2. Bea~kun A6 Ring Notebook: A consistently popular item, this notebook is favored for its convenient size and versatility, making it a staple for many.
   

3. Bea~kun (Front) Die-cut Sticker: Featuring Bea~kun’s gentle gaze and soft smile, this sticker brings a touch of warmth and relaxation to smartphones and planners.
   

4. Hani-chan (Back) Die-cut Sticker: Hani-chan’s adorable rounded form and fluffy tail from behind capture hearts, making this waterproof and light-resistant sticker perfect for personalizing everyday items.
   

5. Bea~kun Wobbly Acrylic Stand: This swaying acrylic stand, perfect for desks or entryways, has become a popular item for both decoration and as a charming photo prop.
   

6. Hani-chan (Front) Die-cut Sticker: Hani-chan’s sweet, round face and slight smile make this sticker an instant mood-booster for phones and notebooks.
   

7. Hani-chan Umbrella Marker: This cute umbrella accessory, made of light and durable silicone, helps easily identify one’s umbrella on rainy days, adding a touch of cheer to gloomy weather.
   

8. Bea~kun 2-color Ballpoint Pen (Black/Red): Combining practicality with cuteness, this two-color pen features a smiling Bea~kun, making writing tasks more enjoyable at school, work, or home.
   

9. Bea~kun (Back) Die-cut Sticker: Bea~kun’s endearing back view, with its round shape and tiny tail, suggests a gentle stroll, bringing a sense of calm and happiness to any item it adorns.
   

10. Bea~kun Umbrella Marker: Similar to Hani-chan’s, this Bea~kun-themed marker helps prevent umbrella mix-ups and brightens up rainy days with its comforting design.
    

Cultivating Comfort: Characters Deeply Integrated into Fan Lifestyles

The widespread appeal of Bea~kun and Hani-chan merchandise highlights how these characters offer more than just novelty; they provide moments of peace and connection in busy daily lives. From relaxing mugs and coasters to practical tote bags for commuting, their goods blend adorable design with high utility, attracting a growing fanbase that spans from younger generations to families. It’s clear that fans are finding creative ways to weave Bea~kun and Hani-chan into every aspect of their lives, transforming mundane moments into opportunities for “oshi-katsu” joy, proving that a little bit of kawaii can go a long way in brightening our routines!

To enhance the shopping experience, Bea~kun SHOP has expanded its payment options to include convenience store payments, alongside credit card and bank transfers. APAMAN Co., Ltd. views these character goods not merely as products, but as an “experience” designed to foster a closer connection and affection for the Apaman Shop brand. The company is committed to developing more appealing merchandise and creating new sales opportunities to delight its growing community of fans.

For more information and to explore the world of Bea~kun and Hani-chan:

• Official Bea~kun SHOP: https://www.apamanshop.com/info/bearkun/

• APAMAN Corporation: https://apamanshop-hd.co.jp/corporate-group/

• Official Social Media Accounts:

  • X (Twitter): https://x.com/apamanshop

  • Instagram: https://www.instagram.com/apaman_shop/

  • YouTube: https://www.youtube.com/user/TheApamanshopchannel

  • TikTok: https://www.tiktok.com/@apaman_shop

  • Facebook: https://www.facebook.com/apamanshopcom/

The Future of Kawaii: Personalized Expression on a Global Stage

The enduring popularity of characters like Bea~kun and Hani-chan, and the phenomenon of “oshi-katsu,” underscore a universal human desire for comfort, connection, and personalized expression. These characters transcend mere cuteness, offering a tangible way for individuals to carry a piece of their cherished world into their daily lives. As Kawaii culture continues to captivate audiences worldwide, the strategic development of practical, yet adorable, merchandise by brands like APAMAN sets a precedent. It suggests a future where character goods are not just souvenirs but integral parts of personal identity and emotional well-being, poised to expand their global footprint by appealing to a shared appreciation for joy and authenticity.