Winter’s Sweetest Secret Unveiled in Kobe
Tokyo’s Beloved Baumkuchen Specialist, Nenrinya, Returns to Kobe Hankyu with Exclusive Seasonal Delights and a Sweet Campaign.
Nenrinya, the renowned Baumkuchen specialist originating from Tokyo’s Ginza, is set to open a temporary shop at Kobe Hankyu Main Building B1F Food Stage. This special pop-up will run for a limited period from December 10 (Wednesday) to December 16 (Tuesday), 2025, offering a chance for Kobe residents and visitors to savor their unique confections. The highlight of this appearance is the introduction of two exquisite chocolate Baumkuchen flavors, including a brand-new snowy creation.
Nenrinya has garnered a loyal following since its inception, celebrated for its innovative textures and flavors that redefine the traditional Baumkuchen. Often described as a “tree cake” due to its distinctive rings, Baumkuchen has been embraced and evolved in Japan, becoming a cherished dessert and gift item, embodying a unique blend of Western tradition and Japanese culinary artistry.
This year’s limited-time shop in Kobe will feature the highly anticipated return of the winter-exclusive ‘Mount Baum Brownie’. This popular item, which has sold over 1.75 million units, has been revamped for 2025. It now incorporates Venezuelan cacao mass, roasted in-house by a cacao manufacturer with over a century of history, blended with the rich “Hundred-Year Cocoa” from Swiss Felchlin. The result is a deeply flavorful Baumkuchen with multiple layers of profound chocolate richness, baked slowly over an extended period.
Joining this winter favorite is the ‘Snow-Colored Mount Baum,’ making its debut at Kobe Hankyu. This winter-themed Baumkuchen is crafted to melt in the mouth like fresh snow. It features Nenrinya’s signature ‘Mount Baum Shikkari Me’ (firm texture) as its base, generously coated with a luscious white chocolate infused with Hokkaido milk. The long, slow baking process creates a crispy exterior and a moist, matured interior, where the rich butter and fragrant milk flavors intertwine to create a truly blissful experience.
To celebrate the opening, a special gift campaign will be held for the first three days of the pop-up, from December 10 (Wednesday) to December 12 (Friday). Customers who make a purchase of 2,500 yen (including tax) or more will receive one ‘Hitokuchi Mount Baum Shikkari Me’ (bite-sized firm Baumkuchen) as a present. This offer is limited to the first 50 customers each day and one per transaction, making it a delightful bonus for early visitors.
Featured Products at the Pop-Up
Beyond the seasonal specials, the pop-up will offer Nenrinya’s classic creations:
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Mount Baum Shikkari Me: The brand’s flagship product, known for its crispy crust and moist, aged interior, boasting a rich buttery flavor. (1 piece: 864 yen, 1 mountain: 1,836 yen)
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Straight Baum Yawarakame: One of Nenrinya’s two signature Baumkuchen, baked to a fluffy and juicy perfection with an abundance of eggs, aiming for a softness suited to Japanese palates. (1,404 yen)
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Winter Mount Baum Assortment (2 pcs): A delightful combination of the rich butter-flavored ‘Mount Baum Shikkari Me’ and the winter-limited ‘Mount Baum Brownie’. (2,052 yen)
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Winter Limited Bite-sized Baum Assortment (4 types): A collection of bite-sized Baumkuchen featuring ‘Mount Baum Shikkari Me,’ ‘Straight Baum Yawarakame,’ the winter-exclusive ‘Mount Baum Brownie,’ and the fragrant ‘Mount Baum Omatcha’ (Matcha). (5 pcs: 1,512 yen, 10 pcs: 2,916 yen, 15 pcs: 4,212 yen)
Fans eagerly await the return of the ‘Mount Baum Brownie’ and the debut of the ‘Snow-Colored Mount Baum,’ with one social media user exclaiming, “This is the perfect winter treat! I can’t wait to try both!” Such enthusiasm highlights the anticipation for these seasonal delicacies.
Event Details
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Period: December 10 (Wednesday) – December 16 (Tuesday), 2025
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Location: Kobe Hankyu Main Building B1F, Food Stage
Nenrinya’s dedication to creating unique and delicious Baumkuchen has solidified its place in Japan’s vibrant sweet culture. This temporary shop offers a chance to experience the brand’s innovative spirit and the seasonal joy of its winter offerings. The exquisite presentation and limited availability of these sweets make them not just desserts, but charming gifts that resonate with the “Kawaii” aesthetic, where food is often celebrated for its beauty and seasonal appeal, captivating palates both domestically and, increasingly, abroad.
For more information on Nenrinya and its products, visit their official channels:
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Official Website: https://www.nenrinya.jp/
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Official Instagram: https://www.instagram.com/nenrinya_ginza/
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Official X (formerly Twitter): https://x.com/nenrinya_ginza
As Japan’s unique approach to sweets continues to charm the world, offerings like Nenrinya’s seasonal Baumkuchen are prime examples of how traditional confections are reimagined with contemporary flair and a touch of delightful cuteness. These limited-edition items contribute to the ever-evolving narrative of Japanese culinary innovation, promising new experiences for sweet lovers everywhere.
