Express Your True Colors: Nikon Zf Meets WEAR by ZOZO for a Style Revolution
Nikon Imaging Japan Inc. has announced an exciting collaboration between its full-frame mirrorless camera, the “Nikon Zf,” and the popular fashion coordination app, “WEAR by ZOZO,” operated by ZOZO Inc. This partnership, themed “Wearing colors that express yourself,” aims to inspire individuals to showcase their unique style through fashion and photography.
The initiative features a special content series, “Zf×ZOZO Fashion Style Guide,” and a public coordination submission campaign, merging the worlds of high-end camera aesthetics with daily fashion. This innovative approach invites fashion enthusiasts to see their camera not just as a tool, but as an integral part of their personal expression.
Blending Heritage Design with Modern Self-Expression
At the heart of this collaboration is the Nikon Zf, a mirrorless camera celebrated for its heritage-inspired design and advanced full-frame performance. A distinctive feature of the Zf is its “Premium Exterior,” allowing users to customize the artificial leather body in six unique colors. These customizable options, including Cognac Brown (Nikon Direct exclusive), Stone Gray, Mauve Pink, Moss Green, Teal Blue, and Sepia Brown, transform the camera into a personal style statement.
WEAR by ZOZO, with over 19 million downloads, stands as Japan’s largest fashion coordination app. It empowers users to discover personalized styles and the latest trends through a vast collection of over 14 million posts and AI-driven recommendations. The app’s official fashionistas, known as “WEARISTA,” play a significant role in shaping trends and offering accessible styling advice.
This collaboration seamlessly integrates the Nikon Zf’s concept of creating one’s own world with light and shadow, with fashion’s power to express individuality. It’s a call to action for users to view their camera as an extension of their wardrobe.
WEARISTA Showcase and Public Campaign
To kickstart the campaign, six influential WEARISTAs will present their unique coordination proposals on the WEAR app. Each WEARISTA’s outfit will be meticulously matched to one of the Nikon Zf’s six premium exterior colors, demonstrating how the camera can complement and elevate a personal look.
Featured WEARISTAs (Honorifics omitted):
-
UMI (@umichuxx)
-
Kose (@kose08)
-
Ohana (@hananachu1021)
-
Okuuka (@okuuka)
-
Katsumi Miki (@vivacematsu)
-
kinoko. (@s2kinoko3)
Following the WEARISTAs’ lead, a public coordination posting campaign invites users to share their own color-expressing outfits on WEAR. Participants are encouraged to use the hashtag “#自分を表現する色を装う。” (Wearing colors that express yourself.) for a chance to win a new “Zf Silver” camera, set to launch in September 2025. The submission period runs from December 4, 2025 (Thursday) to December 21, 2025 (Sunday).
Details for the campaign can be found on the special WEAR page:
WEAR Coordination Posting Campaign
Exclusive Content and Expert Insights
Beyond the fashion posts, a dedicated special content hub, “Zf×ZOZO Fashion Style Guide,” provides a comprehensive overview of all collaboration activities. This guide will later include a “STYLE GUIDE” to help users choose a Zf color that best suits them, featuring WEARISTA camera coordination examples.
Additionally, ZOZO Inc.’s YouTube channel, “niaulab TV by ZOZO,” will feature a special broadcast on December 6, 2025, at 19:00 (JST). The broadcast will showcase styling ideas for the Zf and host creative director and photographer Nagisa Ichikawa, a Zf user herself. She will share insights into the camera’s allure and offer valuable shooting tips. Viewers can anticipate learning how to maximize the Zf’s potential, both aesthetically and functionally.
-
Nagisa Ichikawa Official Website: https://nagiko.me/
-
niaulab TV by ZOZO YouTube Channel: https://www.youtube.com/@niaulabtv
For those interested in the Nikon Zf, more product information is available here: Nikon Zf Product Information. A special campaign offers free premium exterior exchanges until March 31, 2026: Premium Exterior Campaign Details. Nikon Direct also provides an exclusive Cognac Brown color option, with replacement services available through their online shop: Nikon Direct Limited Colors.
The Future of Fashion and Photography Convergence
This collaboration between Nikon and WEAR by ZOZO marks a significant step in the convergence of technology and fashion. It highlights a growing trend where personal devices are not merely functional but become integral to one’s aesthetic identity. By encouraging users to match their camera to their outfit, the campaign elevates the camera from a gadget to a fashion accessory, akin to a statement handbag or a pair of designer shoes. It’s a playful yet powerful message about embracing creativity in everyday life, blurring the lines between capturing moments and living them with style. This forward-thinking initiative will likely inspire new forms of self-expression and interaction within the global fashion and photography communities, setting a precedent for how brands can empower users to tell their visual stories. The WEAR by ZOZO app can be downloaded here: WEAR by ZOZO Download.
