to/one Unveils First-Ever Matte Lip for Spring 2026 Collection

to/one’s “Soft Distortion” Collection Blooms with Brand-First Matte Lip

Japanese natural & organic makeup brand to/one is set to enchant beauty enthusiasts with its “2026 SS Collection,” launching nationwide on January 1, 2026. This highly anticipated collection introduces the brand’s inaugural matte lipstick, alongside an array of captivating new single eyeshadow shades. It’s a collection designed to celebrate the ephemeral beauty of spring, encapsulated by the evocative concept, “Soft Distortion.” This theme speaks to the delicate, almost dreamlike allure of colors and sparkles that fall gently, hinting at a hazy, fleeting beauty.

Petal Blooming Matte Lip: A Soufflé-Like Touch for Your Pout

The centerpiece of the 2026 SS Collection is the “to/one Petal Blooming Matte Lip,” a brand-first matte rouge available in four new shades, priced at ¥2,970 (tax included). This innovative lipstick boasts an airy texture, as light as a flower petal, that glides onto the lips. Its soufflé-matte finish delivers a soft, diffused color that lasts, thanks to a soft-lasting formula.

Crafted with a skincare-inspired philosophy, the formula features over 80% naturally derived ingredients (ISO16128 compliant, excluding water), ensuring lips remain hydrated while maintaining their beautiful color. A subtle citrus floral scent adds a touch of relaxation to each application. Imagine the delicate touch of a petal gracing your lips, a soft, lasting hue that whispers of spring’s gentle awakening.

The four exquisite shades include:

• 01 Mellow Apricot: A warm, soft coral with a gentle yellow undertone, reminiscent of spring sunlight.

• 02 Fairy Petal: A pure, lovely pink, like freshly picked flower petals.

• 03 Rose Grace: A dignified and graceful rose pink, blooming elegantly in the wild.

• 04 Bare Bloom: A mellow brown that subtly melts into the skin, as warm and delicate as a sun-drenched spot.

Petal Float Eyes: Delicate Sparkle for Captivating Gaze

Complementing the matte lips are four new shades of the “to/one Petal Float Eyes” single eyeshadow, priced at ¥2,420 (tax included). These eyeshadows bring a delicate sparkle and vibrant color to the eyes, creating a clear impression and natural dimension. The collection offers a harmonious blend of delicate pearl shimmer and hazy mattes, capturing the shifting colors of spring.

Each shade is formulated to perfection, with high-adhesion oil in the glitter colors and a high-adhesion balm in the matte colors, ensuring vivid color payoff while moisturizing the eyelids. These eyeshadows are designed to be paired with the airy matte lips, creating beautiful contrasts that enhance the overall makeup look.

The four enchanting shades are:

• 15 Hazy Blossom: A pinkish brown adorned with large glitter pearls for a modern, radiant shimmer.

• 16 Pink Mirage: An enchanting aurora pink that adds sparkle and innocence to the eyelids.

• 17 Glass Prism: A clear, icy blue with prismatic multi-colored pearls, like shallow waters.

• 18 Soft Reverie: A matte, hazy pink that softly colors the eyelids, as if adorned with delicate flower petals.

Where to Find the Spring Collection

The 2026 SS Collection will be available nationwide starting January 1, 2026, with online sales commencing at 10:00 AM (JST). You can find these new products at various retailers, including:

• Web Stores: to/one, Cosme Kitchen, Biople, ZOZOCOSME, USAGI ONLINE, Rakuten Fashion, to/one Rakuten Ichiba, MASH STORE, @cosme SHOPPING

• Physical Stores: Cosme Kitchen, Biople, @cosme TOKYO, @cosme STORE Kanazawa Forus, @cosme STORE TSUTAYA Sapporo Utsukushigaoka, @cosme STORE Kumamoto Sannenzaka

About to/one: Nurturing Inner and Outer Beauty

to/one is a natural and organic makeup brand dedicated to drawing out not only visible beauty but also the beauty of the bare skin and the heart. The brand generously utilizes prickly pear oil (Opuntia ficus-indica seed oil, dually certified organic by USDA and ECOCERT), known for its moisture-retaining properties that allow it to thrive in the Moroccan desert, along with essences from beautifully blooming flowers.

For more information, visit:

• Official WEB STORE

• Official Instagram

• Official LINE

The Future of Kawaii Beauty: A Hazy Dream Unfolds

The “Soft Distortion” collection from to/one offers a fresh perspective on Japanese beauty, subtly redefining what “Kawaii” means in the global sphere. By embracing ethereal beauty, delicate textures, and a hint of unexpected sparkle, this collection moves beyond overt sweetness to a more nuanced, sophisticated aesthetic. It celebrates individuality and transience, qualities that are likely to resonate deeply with a global audience seeking unique, nature-inspired beauty. This approach suggests a future where Kawaii culture expands to encompass not just overt cuteness, but also a profound appreciation for subtle, dreamy, and authentic self-expression.