Leonard: The Viral Shark with a Sweet Tooth
Leonard, known as ‘れおなるど’ in Japan, has taken social media by storm, captivating younger generations with his unique ability to transform into whatever he eats. This beloved character embodies the whimsical spirit of Japanese Kawaii culture, where unexpected transformations and adorable designs reign supreme. For this special prize collection, Leonard has indulged in a feast of sweets, resulting in some truly irresistible forms.
Delicious Lineup of Prizes
Fans can look forward to two main types of prizes, each showcasing Leonard’s new, sugary personas:
Leonard BIG Plushie (Sweets ver.)

These substantial plushies, approximately H30cm x W33cm x D45cm, come in two delightful variations:
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Normal
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Shortcake
With their large, expressive black eyes, these plushies are designed to be a prominent and adorable addition to any room.
Leonard Mascot Ball Chain (Sweets ver.)

Perfect for carrying a piece of Kawaii charm wherever you go, these bite-sized mascots measure H7cm x W6cm x D10cm and feature four appealing designs:
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Shortcake
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Pancake
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Tiramisu
Their vibrant, appetizing colors make them a delightful accessory for bags or keys.
Where to Catch Your Sweet Leonard
These exclusive prizes will be available at Namco amusement facilities across Japan and through the convenient Namco Online Crane service. Namco Online Crane allows players to operate real crane games remotely via smartphone or PC, with prizes delivered directly to their homes. This accessibility ensures that fans can try their luck from anywhere.
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A list of participating Namco stores can be found here: https://bandainamco-am.co.jp/documents/game_center/prize/leonarudo202512R.pdf
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For those preferring the online experience, the Namco Online Crane prize page is available here: https://sh.online-crane.namco.co.jp/88Oh/leonarudo202512R
The arrival of these sweet-themed Leonard prizes is a testament to the character’s growing appeal and the innovative ways Japanese Kawaii culture continues to evolve. This collaboration exemplifies how beloved online characters can seamlessly transition into tangible, collectible goods, further enriching the global landscape of cute and quirky merchandise. Fans around the world are surely eager to add these delicious-looking sharks to their collections, celebrating the playful spirit that makes Leonard so endearing.


