Embracing the “Neo Wagashi” Trend
Around 2023, a captivating culinary movement known as “Neo Wagashi” began to capture hearts. This trend reinterprets traditional Japanese sweets, or wagashi, by infusing them with contemporary twists, new ingredients, and modern techniques. It’s a vibrant fusion where classic Japanese elements, such as anko (sweet red bean paste) and matcha, meet Western influences, creating visually appealing and unexpectedly delicious combinations. Anko, in particular, has emerged as a star ingredient, finding its way into various treats from breads to biscuits, offering diverse ways to enjoy its unique sweetness at home.
The Magic of Instant An Butter Toast
The “Instant Nomu An Butter Toast” is an irresistible instant beverage that captures the addictive sweet and salty combination of anko and butter. Crafted with dried anko, it delivers an authentic, deep anko flavor that can be enjoyed simply by dissolving it in hot milk or hot water. The addition of butter powder evokes the rich, melting sensation of butter, with its savory notes perfectly complementing the anko. Drawing inspiration from Nagoya’s regional specialty, “Ogura Toast” (toast topped with anko and butter), this drink also incorporates a toasted aroma, delivering the satisfying taste of freshly baked an butter toast. This winter, Japan Green Tea Co., Ltd. invites you to indulge in this “Neo Wagashi”-inspired instant drink.
Imagine the cozy warmth of a freshly baked an butter toast, now magically transformed into a comforting beverage – it’s an innovation that has many exclaiming, “This is pure bliss in a cup!”
Creative Ways to Enjoy
Beyond a simple drink, this instant mix offers exciting culinary possibilities. Here are two suggested recipes to elevate your an butter experience:
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An Butter Wave Toast: Prepare a smooth cream cheese base, then swirl in a paste made from the instant mix to create an artistic, flavorful topping for your toast.
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An Butter Toast Cafe Latte: Combine the instant mix with instant coffee, then add warm, frothed milk for a rich, comforting cafe latte with an an butter twist.
Product Details
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Product Name: Instant Nomu An Butter Toast
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Price: 561 yen (tax included)
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Content: 60 g (approx. 6 servings per 10g in 100ml hot milk or water)
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Shelf Life: 1 year
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Ingredients: Sugar (domestically produced), dextrin, dried anko, creaming powder (contains milk ingredients), salt, barley tea extract powder, butter powder / thickener (xanthan gum), seasonings (inorganic salts, etc.), flavoring, sweetener (sucralose), coloring (gardenia, red yeast rice)
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Release Date: December 5, 2025 (Friday)
Please note: This is a limited quantity product.
About Japan Green Tea Co., Ltd.
Established in 1969, Japan Green Tea Co., Ltd., based in Shibuya, Tokyo, is a prominent importer, developer, manufacturer, wholesaler, retailer, and store operator of global herbs, teas, spices, salts, and oils. The company is well-known for popular brands such as “POMPADOUR” herbal tea, “CRAZY SALT,” “Cha Yū,” and “Tea Boutique.”
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Official Website: https://www.jp-greentea.co.jp
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Online Store “Tea Boutique”: https://www.tea-boutique.jp/
The Future of Flavor
The launch of “Instant Nomu An Butter Toast” signifies a playful evolution in how traditional Japanese flavors are enjoyed globally, particularly for those seeking comfort and novelty in their daily rituals. This instant drink is a delightful bridge between classic tastes and modern convenience, inviting the world to experience the charm of Japanese “an butter” in a whole new way. It highlights a growing trend of making unique Japanese culinary experiences accessible and enjoyable across cultures, promising an exciting future for global taste buds.
