Pupu Embarks on First International Journey: Pop-Up Store Arrives in Taiwan
Japanese YouTube creator Pupu, boasting over 1.5 million followers across social media platforms, is making a highly anticipated overseas debut. From December 4th (Thursday) to December 21st (Sunday), Pupu will host an exclusive pop-up event at Shin Kong Mitsukoshi A11 in Taipei, Taiwan, marking a significant milestone in bringing Japanese kawaii culture to a global audience.
This special event, supported by KADOKAWA’s Creator Support Program (CSP), will feature a delightful array of 26 merchandise items. Fans can look forward to popular items previously available in Japan, such as the beloved Pupu plush toys, mini keychains, and 3-chain acrylic keyholders. Adding to the excitement, a brand new Sherina plush will make its first appearance.
Exclusive Merchandise and Fan Experiences Await
The pop-up store offers a charming selection of goods designed to bring Pupu’s adorable world to life. Shoppers will find a variety of items, perfect for collecting or gifting:
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Pupu Plush Toy
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Pupu Mini Keychain
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3-Chain Acrylic Keyholder
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T-shirts
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Tote bags
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Drawstring pouches
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Cushions
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And more!
Every visitor to the event will receive an exclusive original sticker. Furthermore, purchases of NT$300 or more will be rewarded with a special postcard. On select dates (December 6th, 7th, 20th, and 21st), customers spending NT$1000 or more can participate in a lottery to win Pupu plush toys, pouches, or cushions.
Meet Pupu in Person: Photo Greeting Sessions
Adding a personal touch to the event, Pupu’s mascot character will make special appearances for photo greeting sessions. These precious moments will take place twice daily (11:30 AM and 3:00 PM) on December 6th (Saturday), 7th (Sunday), 20th (Saturday), and 21st (Sunday).
A Message from Pupu
Pupu shared excitement about this global outreach, stating, “I’m so happy that so many people know Pupu! Thank you always for your support. I hope to continue sharing fun and warm moments with everyone through Pupu!” This heartfelt message underscores the creator’s dedication to connecting with fans worldwide.
About Pupu: The Plushie Idol Dream
Pupu is an original character beloved for delivering love and dreams to fans, with an ambitious goal of becoming an idol in the plushie world. Pupu actively engages with fans through offline events and offers unique merchandise. Fans interested in Pupu’s activities can explore various social media channels:
KADOKAWA’s Creator Support Program (CSP)
This event is facilitated through KADOKAWA’s “Creator Support Program” (CSP), a service launched in March 2022. CSP leverages YouTube’s MCN (Multi-Channel Network) features and KADOKAWA’s proprietary secondary usage management and revenue distribution system to provide creators and rights holders with new revenue and PR opportunities.
KADOKAWA aims to foster a “chain of creation” globally by permitting secondary use of its own anime content (partially) and creators’ content, aligning with its corporate mission: “To be a creative platformer connecting global talent with inspiration.” As of December 2024, CSP supports over 600 YouTube channels, including VTubers, streamers, and official anime channels, with a cumulative subscriber count exceeding 60 million.
The Future of Kawaii Culture Abroad
Pupu’s expansion into Taiwan, supported by KADOKAWA’s innovative CSP, highlights a burgeoning trend in which Japanese kawaii creators are increasingly reaching international audiences. This strategic move not only expands Pupu’s global footprint but also demonstrates how robust support systems can empower creators to share their unique charm and foster cross-cultural connections through adorable characters and engaging fan experiences. This venture promises to inspire further international collaborations, enriching the global landscape of kawaii culture.
