Embrace “Cute Recovery”: MAISON FLÂNER’s First Marui Pop-Up Redefines Relaxation
Yokohama, Japan – A fresh approach to well-being arrives in Yokohama as MAISON FLÂNER, the innovative “Cute Recovery” brand, opens its first-ever pop-up store at Marui City Yokohama B1F. From December 4th to December 10th, 2025, visitors can immerse themselves in the brand’s 2025AW inaugural collection, which reimagines recovery wear through a lens of cuteness and holistic comfort.
MAISON FLÂNER challenges the traditional view of recovery wear, which often prioritizes numerical efficacy like blood circulation or compression. Instead, the brand champions “Cute Recovery” – a concept that integrates feelings of peace, assurance, and overall daily well-being into its apparel designs. It’s about creating a sense of being truly refreshed, not just physically but emotionally, through thoughtful fabric choices, colors, and silhouettes.
The Essence of “Cute Recovery” in the 2025AW Collection
The pop-up store offers a tactile experience of MAISON FLÂNER’s philosophy, showcasing a range of loungewear and socks designed to help wearers gently accept themselves as they are at the end of the day. The collection emphasizes soft textures that naturally ease tension and silhouettes that flatter without constriction, creating garments that facilitate a return to one’s true self.
Muffin Knit Loungewear Set (Light Gray)
This set features a serene, soft light gray, a neutral tone designed to blend seamlessly into any personal space, promoting a deep sense of calm as the day concludes. Crafted with 50% heat-retaining acrylic yarn (CeraWarm®), the muffin knit offers a light, fluffy feel while providing substantial warmth. Its modest silhouette is designed not to cling to the body, gently helping the mind feel settled and at ease.
Lace Loungewear Set (Gray)
The lace loungewear set, in a bluish light gray, exudes transparency and sophistication. The rayon and recycled fiber blend creates a soft luster, enveloping the wearer in a quiet elegance that complements a peaceful evening. This is the most neutral and urban color in the collection, ideal for nights when a balanced state of mind is desired. The fabric, derived from cotton, is smooth and gentle on the skin, offering comfortable wear throughout the year.
LOVE USAGI Compression Socks
These compression socks feature a charming rabbit embroidery, designed to bring a smile and a sense of calm with every glance. They offer a comfortable, soft fit around the ankle, making them easy to wear during relaxed moments at home or even when out and about. Meticulously knitted in Koryo-cho, Nara Prefecture, these socks embody MAISON FLÂNER’s distinctive “Cute Recovery” ethos.
Imagine slipping into something that not only feels good but also mirrors the gentle acceptance you seek at the end of a long day. That’s the MAISON FLÂNER promise.
Pop-Up Store Details
This limited-time event provides a unique opportunity to experience the innovative world of “Cute Recovery” firsthand. Visit the pop-up to discover how MAISON FLÂNER integrates cuteness and comfort into daily well-being.
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Period: December 4 (Wednesday) – December 10 (Tuesday), 2025
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Venue: Marui City Yokohama B1F
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Business Hours: Aligns with Marui City Yokohama’s operating hours. (The final day closes at 7:00 PM)
For more information, please visit the official Marui event page: https://www.0101.co.jp/077/event/detail.html?article_seq=139501&article_type=sto&hashtag=fashionz
About MAISON FLÂNER
MAISON FLÂNER is a recovery wear brand founded on the “Cute Recovery” concept, striving to balance charm with functionality, and emotional well-being with everyday life. The brand focuses not only on quantifiable factors like blood circulation and compression but also on tactile sensations, colors, silhouettes, and the feeling of security, offering moments of effortless rejuvenation in daily routines.
Official Links:
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MAISON FLÂNER Official Site: https://maison-flaner.com/
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Instagram: https://www.instagram.com/maison_flaner/
This debut at Marui City Yokohama marks a significant step for MAISON FLÂNER in introducing “Cute Recovery” to a broader audience. As the brand continues to blend aesthetics with holistic well-being, it will surely carve out a unique niche in the future of comfortable and emotionally resonant fashion.
