Ibaraki Milk Unveils “Koi Koi Milk Pudding”: A Revolutionary “Mochimuchi” Texture to Redefine Dessert

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Ibaraki Milk Debuts “Koi Koi Milk Pudding” with a Groundbreaking “Mochimuchi” Texture

Ibaraki Milk Co., Ltd., a group company of JFLA Holdings Inc., is poised to launch a new dessert that promises to challenge traditional pudding concepts. On December 8, 2025, the company will release “Koi Koi Milk Pudding,” a luxurious treat featuring an innovative “mochimuchi” texture combined with a rich milk flavor and a vibrant strawberry sauce.

Koi Koi Milk Pudding packaging

A Symphony of Milk and Strawberry for the Winter Season

As the colder months transition into spring, strawberries emerge as a highly anticipated seasonal fruit, frequently starring in various sweets. The timeless pairing of strawberries and milk consistently garners widespread appeal across all generations. Driven by a desire to deliver the pure deliciousness of dairy, Ibaraki Milk developed the “Koi Koi Milk Pudding” to perfectly blend the richness of milk with the fresh taste of seasonal ingredients.

This new pudding boasts a lavish milk base, incorporating approximately 40% fresh cream, creating a deeply flavorful and creamy experience. This is elegantly complemented by a sweet-tart strawberry sauce made from Ibaraki-grown strawberries. The moment it touches the palate, the rich, milky sweetness harmonizes with the refreshing acidity of the strawberries, offering a truly indulgent flavor profile that highlights the profound depth and sweetness of milk.

Koi Koi Milk Pudding being scooped

Discover the Unique “Mochimuchi” Texture

To achieve an unparalleled richness in milk flavor, Ibaraki Milk meticulously experimented with ingredient ratios and textural balance. The result is the revolutionary “mochimuchi” texture, which redefines what pudding can be. “Mochimuchi” describes a unique sensation that combines the soft chewiness of “mochi-mochi” with a satisfyingly dense and plump “mucchiri” elasticity. When a spoon is inserted, there’s a distinct, compact resistance, followed by a slow, smooth melt in the mouth. This distinctive texture is designed to extend the enjoyment of the rich milk’s sweetness and depth, lingering delightfully through every bite until the very last aftertaste.

Product Overview

  • Product Name: Koi Koi Milk Pudding

  • Capacity: 97g

  • Storage: Keep refrigerated below 10°C

  • Suggested Retail Price: Open price

  • Release Date: Monday, December 8, 2025

  • Sales Channels: National supermarkets, convenience stores, etc.

  • Distributor: Ibaraki Milk Co., Ltd.

About Ibaraki Milk Co., Ltd.

Ibaraki Milk Co., Ltd. was established in 1974 through the collective efforts of local dairy farmers. Since its inception, the company has been dedicated to producing safe, secure, and high-quality milk and dairy products, using milk lovingly provided by its producers. Ibaraki Milk’s mission is to contribute to people’s health and a vibrant society.

For more information, visit the Ibaraki Milk website:
https://www.ibaraki-milk.jp/

About JFLA Holdings Inc.

JFLA Holdings Inc. is a company engaged in the manufacturing and sale of dairy products, alcoholic beverages, soy sauce, and seasonings, as well as the import and sale of high-end ingredients and wines, and the operation of restaurant franchise headquarters and eateries.

For more information, visit the JFLA Holdings website:
https://j-fla.com

The introduction of “Koi Koi Milk Pudding” with its novel “mochimuchi” texture marks a fascinating evolution in Japanese dairy desserts. This unique offering, blending traditional dairy richness with an innovative mouthfeel and seasonal fruit, could very well inspire new trends in the global dessert market, offering a fresh perspective on what a simple pudding can achieve.

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