“Soushokuichi”: A Celebration of Handmade Artistry Unveiled
Cotomonomarche, a leading select shop for handmade accessories in Japan, has announced a distinctive exhibition titled “Soushokuichi” (literally, “Decoration Market”) set to enchant visitors in March 2026. This event is a call to all creators, inviting them to showcase their unique handmade pieces that add charm to life. The call for entries for this highly anticipated event has already begun, offering a significant platform for artisans.
Where Art Meets Everyday Life: The Concept of “Soushokuichi”
“Soushokuichi” is conceived as a comprehensive marketplace where all forms of ‘decorations’ converge. The exhibition embraces a broad spectrum of handmade items, categorized into three delightful themes:
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Decorating People: Featuring apparel and accessories that adorn the individual.
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Decorating Life: Encompassing daily goods and interior items that enhance living spaces.
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Decorating Food: Showcasing tableware and cutlery that elevate dining experiences.
This diverse collection is designed to appeal to a wide audience, from fashion-conscious individuals to those seeking to enrich their homes. The target demographic includes families in their 30s to 40s who appreciate sophisticated design and lifestyle, as well as active seniors in their late 50s to 70s seeking quality and aesthetic appeal. Even creations for kids and babies are welcome, ensuring a truly inclusive showcase of handmade craftsmanship. The exhibition aims to present a world of handmade goods that enriches daily life, catering to those who desire refined designs and lifestyle proposals.
A Prestigious Venue: Futako-Tamagawa Tsutaya Electrics
The event will unfold over three days, from March 13th to 15th, 2026, at the Futako-Tamagawa Tsutaya Electrics 2F E-room1 and 2. Located in Futako-Tamagawa, a district blending urban convenience with rich natural surroundings, Tsutaya Electrics opened in 2015 with the concept of a “home appliance store where you buy a lifestyle.” It offers a curated selection of cutting-edge to classic electronics, alongside books, interiors, and general merchandise that enrich daily living. Its adjacent cafe and share lounge provide stimulating and high-quality spaces, making it an ideal setting for an exhibition celebrating creative lifestyles.
Unparalleled Opportunities for Creators
“Soushokuichi” offers unique advantages for participating brands:
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Direct Sales and Interaction: The exhibition allows for on-site product sales, providing creators with the invaluable opportunity to convey their passion and stories directly to customers. This direct engagement fosters trust and connection, making the purchasing experience more meaningful.
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Buyer Engagement: Cotomonomarche buyers from across Japan will visit the exhibition, actively seeking new products for their 28 stores and 30-40 annual events. This presents a golden opportunity for creators to receive direct offers and expand their brand’s reach significantly.
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Free Admission: The exhibition is open to the general public free of charge, ensuring a broad and engaged audience for all exhibitors.
The Evolving Landscape of Handmade Culture
The handmade market in Japan has witnessed remarkable growth, with the number of creators exceeding 20 million and the market size estimated at over 800 billion yen. This signifies that approximately one in 5.5 people in Japan are involved in handmade crafts. While this surge in creators has increased production capacity and diversified offerings—such as custom items for the popular “oshi-katsu” (fandom activities) trend—there is also a growing demand for higher quality and originality. “Soushokuichi” seeks to address this by highlighting works that combine exceptional quality, design, and functionality.
This exhibition is more than just a marketplace; it is a vibrant nexus where the passion of creators breathes life into unique works, transforming them into new colors for daily living and fostering enriching encounters. Cotomonomarche welcomes both professional and amateur creators to seize this opportunity to introduce their brands to the world.
Join “Soushokuichi”: Application Details
Exhibition Overview:
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Dates: March 13th (Fri) – 15th (Sun), 2026
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Opening Hours: 10:00 – 20:00 (Subject to change on the first and last days based on venue hours)
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Venue: Futako-Tamagawa Tsutaya Electrics 2F E-room1・2
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Address: 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094
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Access: 4-minute walk from Futako-Tamagawa Station (Tokyu Den-en-toshi Line/Oimachi Line)
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For parking and bicycle parking details, please visit the official website: https://www.rise.sc/access/
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Application Requirements:
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Application Period: November 19th (Wed), 2025, 19:00 – December 10th (Wed), 2025, 23:59
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Eligibility:
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Able to exhibit for the entire three-day period.
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Capable of displaying and selling handmade products.
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Able to participate in booth setup and dismantling.
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Capable of handling sales transactions independently.
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Available for in-person sales during the event.
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Exhibition Fee: From 24,000 yen (excluding tax) per day (3-day total: 70,000 yen – 90,000 yen (excluding tax) per booth).
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How to Apply:
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Via DM on the “Soushokuichi” Instagram account: https://www.instagram.com/soushokuichi/
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Include: ① Brand Name, ② Representative Name, ③ Email Address, ④ Instagram Account or Website URL.
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For those without an Instagram account, please inquire via email: cotomonomarche.soushokuichi@gmail.com
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Joint Exhibition Booths Also Available:
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Fee: From 250,000 yen (excluding tax) per day (3-day total: 750,000 yen (excluding tax) per booth).
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Benefits: Allows for not only exhibition but also on-site sales, sampling, and promotions.
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Inquiries: For those considering entering the handmade market, expanding sales channels with Cotomonomarche, or exploring future collaborations, please contact: cotomonomarche.soushokuichi@gmail.com
The Future of Handmade: A Global Tapestry of Creativity
“Soushokuichi” represents a pivotal moment for the Japanese handmade industry, fostering innovation and connection. As the world increasingly values unique, artisanal creations, such exhibitions are crucial in elevating handmade culture on a global scale. By providing a platform for creators to share their stories and skills, events like “Soushokuichi” help weave a richer, more diverse tapestry of kawaii culture that resonates far beyond Japan’s shores, inspiring creativity and appreciation for craftsmanship worldwide.
