Unwind with ‘SUU’: Maruai Unveils Kawaii Stationery Series Designed to Soothe the Soul

Maruai Introduces ‘SUU’: A New Series for Mindful Moments

Japanese paper products manufacturer Maruai, known for its 137-year legacy of connecting people through thoughtful stationery, is set to introduce a delightful new line of stationery and sundries called ‘SUU’ on April 6, 2026. This series, born from the concept of “Stationery for a moment of peace for your heart,” aims to bring tranquility to daily routines. The debut collection is a captivating collaboration with illustrator Nodoka Miyashita, featuring eight unique items.

Adding to the excitement, a special pre-sale of the ‘Shitajiki’ (underlay) from the ‘SUU’ series will take place at the highly anticipated “Bungu Joshi Haku 2025” (Stationery Girls’ Expo 2025), held from December 18 to 21 at Pacifico Yokohama.

The Philosophy Behind ‘SUU’: Connecting Through Art in a Digital Age

Maruai has always championed products that bridge emotional gaps, from ceremonial envelopes to everyday stationery. In an era where social media empowers everyone to express themselves freely, opportunities to discover captivating artists, unique artworks, and fresh perspectives have blossomed. This environment has fostered widespread collaborations between artists, illustrators, and companies, leading to a vibrant array of personalized items and designs that convey heartfelt messages.

Recognizing this evolving landscape, Maruai embarked on the ‘SUU’ series to channel the innovative ideas and diverse worldviews emerging from these artistic connections into stationery and sundries. The name ‘SUU’ itself evokes a sense of calm, like a gentle sigh of relief or a clear, refreshing breeze, perfectly aligning with its theme. While the first collection launches in April 2026, Maruai is already planning future collaborations with various artists, promising a continuous flow of inspiring designs.

Nodoka Miyashita’s Artistry: A Gentle Touch for Everyday Items

The inaugural ‘SUU’ collection features the serene artwork of Tokyo-born illustrator Nodoka Miyashita. A graduate of Tama Art University’s oil painting program in 2017, Miyashita is celebrated for her bright and tranquil depictions of plants and landscapes, gracing book covers, advertisements, packaging, and various sundries. Her distinctive style is perfectly suited for the ‘SUU’ series, where designs featuring relaxed animals and beautiful scenery aim to bring a sense of clarity and small moments of peace with every use.

Visit Nodoka Miyashita’s official website

For this collaboration, Miyashita has crafted two enchanting themes: “Seabreeze and Dog,” which portrays a dog peacefully awaiting its owner’s return in a white seaside town, and “Cat by the Window,” depicting a cat comfortably dozing in its favorite sunlit spot by a window. These two distinct yet equally calming worlds are woven into all eight items of the collection.

A Closer Look at the ‘SUU’ Collection Items

The ‘SUU’ series offers a comprehensive range of items designed to enhance your daily writing and organizational experience:

• Shitajiki (Underlay)
  This A5-sized underlay features a unique two-way design, allowing users to choose between a soft surface that gently holds the pen tip for careful writing, and a firm surface for smooth, uninterrupted strokes in notebooks. Its versatility makes it ideal for various writing needs.

  • Price: 660 yen (tax included)

  • Varieties: 2 (Seabreeze and Dog, Cat by the Window)

  • Dimensions: W148×H210mm

  • Material: PVC

  • Contents: 1 sheet

  

• Notebook
  An A6-sized ring-bound notebook with a clear cover and inner pages that create a sense of depth with their intricate designs.

  • Price: 660 yen (tax included)

  • Varieties: 2 (Seabreeze and Dog, Cat by the Window)

  • Dimensions: W108×H148mm (excluding ring part)

  • Contents: 1 book, 100 pages

  

• Memo Pad
  A square memo pad featuring four different paper designs, allowing users to switch according to their mood or purpose.

  • Price: 462 yen (tax included)

  • Varieties: 2 (Seabreeze and Dog, Cat by the Window)

  • Dimensions: W85×H85mm

  • Contents: 80 sheets (4 designs, 20 sheets each)

  

• Letter Set
  A standard mail-sized letter set. The envelopes are made of tracing paper, allowing the inner stationery’s design to subtly show through, adding a delicate touch.

  • Price: 550 yen (tax included)

  • Varieties: 2 (Seabreeze and Dog, Cat by the Window)

  • Dimensions: [Letter paper] W138×H182mm, [Envelope] W148×H98mm

  • Material: [Envelope] Tracing paper

  • Contents: 6 sheets of letter paper, 3 envelopes, 3 address stickers

  

• Mini Letter Set
  A palm-sized mini letter set, also featuring tracing paper envelopes for a gentle transparency. Ideal for adding a personal note to gifts or for small daily messages.

  • Price: 495 yen (tax included)

  • Varieties: 2 (Seabreeze and Dog, Cat by the Window)

  • Dimensions: [Letter paper] W83×H110mm, [Envelope] W90×H60mm

  • Material: [Envelope] Tracing paper

  • Contents: 6 sheets of letter paper, 3 envelopes

  

• Sticky Notes
  Translucent sticky notes shaped like an arched window, perfect for quick memos or messages.

  • Price: 462 yen (tax included)

  • Varieties: 2 (Seabreeze and Dog, Cat by the Window)

  • Dimensions: [Sticky notes] W52×H71mm, [Backing card] W70×H110mm

  • Material: Tracing paper

  • Contents: 20 sheets

  

• Stickers
  Translucent stickers featuring charming motifs cut directly from Miyashita’s illustrations. Perfect for sealing letters or decorating planners and notebooks.

  • Price: 275 yen (tax included)

  • Varieties: 2 (Seabreeze and Dog, Cat by the Window)

  • Dimensions: [Main sheet] W90×H175mm, [Backing sheet] W90×H200mm

  • Material: Tracing paper

  • Contents: 1 sheet

  

• Pouch
  A translucent pouch that offers a subtle peek at its contents, making items easy to locate without revealing too much. It includes a convenient inner pocket, ideal for organizing stationery, cosmetics, or other small essentials.

  • Price: 1,980 yen (tax included)

  • Varieties: 2 (Seabreeze and Dog, Cat by the Window)

  • Dimensions: Approx. W175×H130×D10mm (excluding metal fittings)

  • Material: [Front] Soft PVC frosted, [Divider] Polyester, [Back] Polyester mesh fabric, [Fittings] Zinc alloy

  • Contents: 1 piece

  

Explore the new ‘SUU’ series on the official website

A Glimpse into the Future of Kawaii Lifestyle

The anticipation for the ‘Shitajiki’ at the upcoming ‘Bungu Joshi Haku 2025’ is already palpable among stationery enthusiasts. This event, often described as a ‘festival for stationery lovers,’ perfectly sets the stage for SUU’s debut, promising a delightful first encounter with its calming aesthetic. The full lineup of ‘SUU’ items will be available nationwide on April 6, 2026, following the expo’s initial release. Maruai’s commitment to “Enveloping Hearts, Enriching Lives” (こころ くらし 包む) through its products is beautifully encapsulated in the ‘SUU’ series.

This new venture represents a significant step for Maruai, blending its rich heritage with contemporary artistic expression. By collaborating with talented illustrators like Nodoka Miyashita, Maruai is not just creating stationery; it is crafting experiences that offer respite and joy in our busy lives. As the ‘SUU’ series expands with future artist collaborations, it will undoubtedly contribute to the global Kawaii culture by offering accessible moments of tranquility and artistic beauty, reminding us that even the simplest everyday items can bring profound peace.