The Artist Behind the Canvas
Lee Izumida, a Hokkaido-born painter who began her artistic journey in childhood and honed her skills during her studies in the US, has captivated audiences with her acrylic paintings since establishing her base in Tokyo in 2015. Her vibrant style, often seen in signages, advertisements, and window displays, now translates seamlessly onto New Era’s iconic caps, transforming them into wearable canvases. The first collaboration was met with widespread enthusiasm, setting a high bar for this new release.
A Collection Born from Creativity
This second collection retains the beloved aesthetic of the previous collaboration while introducing a fresh perspective with randomly placed, original artwork. The lineup offers a diverse range of styles for all ages, ensuring there’s a piece for every art and fashion enthusiast.
Look Photos & Creative Process
The collection’s visual narrative showcases Izumida’s creative journey, from the initial strokes of paint on canvas to the final embellished caps. Images capture the artist immersed in her studio, surrounded by brushes and paints, bringing the “TAKE ME OUT TO THE BALLGAME” theme to life with her distinct flair. The random placement of her art ensures each cap is a unique piece, much like a miniature, wearable painting.
Product Lineup (Prices include tax)
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59FIFTY® Caps: Each 6,600 JPY
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9TWENTY™ Caps: Each 4,620 JPY
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9TWENTY™ (New Era Stand Sapporo Station Limited): 4,950 JPY
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Youth 9TWENTY™ Caps: Each 4,180 JPY
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Availability
The collection will be available from December 9th (Tuesday) at New Era stores nationwide (excluding New Era Harajuku, Sakae, Kobe, Tenjin, and New Era Mini Nagoya Station) and through the official online store.
“It’s truly exciting to see how Lee Izumida’s unique artistic vision continues to refresh and elevate New Era’s classic silhouettes,” remarked a fan eagerly awaiting the release. “Each cap feels like a miniature gallery, a testament to the power of art meeting everyday fashion.”
Where to Purchase
The Future of Art in Fashion
This second collaboration between New Era and Lee Izumida signifies a growing trend where global fashion brands embrace the distinctive voices of contemporary artists. Such partnerships not only introduce art to a wider audience through accessible, stylish apparel but also highlight the dynamic interplay between street culture and fine art. For Kawaii culture abroad, this fusion offers a fresh perspective, demonstrating how playful and expressive Japanese artistry can be integrated into diverse fashion landscapes, pushing boundaries and inspiring creative self-expression globally.
