A New Era of Comfort Unfurls: “Air Kaol Tokyo Maru” Grand Opening in Tokyo’s Minami Aoyama
Get ready to rediscover the joy of a truly luxurious towel experience! On December 9, 2025, Asano Nenshi Co., Ltd. is set to unveil “Air Kaol Tokyo Maru” within its SUPER ZERO Lab in Tokyo’s fashionable Minami Aoyama. This grand opening marks the brand’s third “Maru” location, following its successful ventures in Gifu and Fukushima, bringing its celebrated towels to the bustling heart of the capital.
Originating from Anpachi Town in Gifu Prefecture, the “Air Kaol” brand has captured hearts across Japan, boasting an impressive cumulative shipment of over 20 million towels. For the Tokyo grand opening, a special sale will run from December 9 (Tuesday) to December 14 (Sunday), 2025. As an added delight, visitors between December 9, 2025, and March 31, 2026, will receive a complimentary Air Kaol face towel, a perfect introduction to its unique charm.
The new “Air Kaol Tokyo Maru” at SUPER ZERO Lab (which itself was re-opened in 2024 in collaboration with textile designer Kanako Kajiwara) will feature an extensive lineup. Shoppers can explore popular lines such as “ASANO KANAKO KAJIHARA,” “Yabashi Kobo,” the classic “Air Kaol,” and “Watanohana,” alongside a permanent selection of outlet products. This is a unique opportunity to experience these highly sought-after textiles firsthand.
Experience the Magic: Grand Opening Details
“Air Kaol Tokyo Maru” (within SUPER ZERO Lab)
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Grand Opening Sale: December 9 (Tuesday) – December 14 (Sunday), 2025
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Special Offer: Receive an Air Kaol face towel with every visit from December 9, 2025, to March 31, 2026.
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Location: SUPER ZERO Lab, Akutagawa Aoyama Bldg. 1F, 5-7-21 Minami Aoyama, Minato-ku, Tokyo
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Access: Approximately 3 minutes walk from Omotesando Station B3 exit
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Hours: 11:00 – 19:00
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TEL: 03-6869-5551
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Website: https://superzerolab.asanen.co.jp
The Innovation Behind the Fluff: “SUPER ZERO®” Technology
Asano Nenshi’s journey into towel innovation began in 2007 when the president’s wife, Mamami, proposed the revolutionary idea of a half-sized bath towel, questioning the necessity of traditional large towels. This led to the 2010 launch of the “Anytime” towel, a concept that has since gained widespread recognition in Japan and garnered numerous accolades. The company proudly stands as the originator of this “half-size” concept, aiming to spread this eco-conscious idea globally to combat global warming through more efficient towel use.
At the heart of these acclaimed products lies “SUPER ZERO®,” the world’s first “magic twisted yarn.” This groundbreaking technology maximizes air incorporation during the twisting process. Water-soluble threads are woven into the towel’s pile, and then dissolved, creating unique gaps within the yarn. This innovative structure is the secret to its exceptional absorbency, rapid drying, and enduring fluffiness.
The “SUPER ZERO®” Difference:
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Gentle, Smooth Touch: Imagine a towel that feels like a gentle cloud, yet drinks up water with an unyielding thirst. Its low-friction, fluffy texture ensures a soft caress, absorbing moisture effectively with just a light pat.
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Astonishing Absorbency: Utilizing “SUPER ZERO®” yarn, these towels boast 1.5 times the absorbency of conventional towels, making quick work of drying after a bath or shower.
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Long-Lasting Fluffiness: Thanks to its unique twisting technology, the towels retain their plush, fluffy texture even after dozens of washes, providing a consistent luxurious feel.
Featured Products at “Air Kaol Tokyo Maru”
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Air Kaol: Renowned for its lightweight feel, superior absorbency, quick-drying properties, minimal lint, and enduring fluffiness. The generous air pockets within the yarn give it twice the volume compared to towels of the same weight, offering a refreshingly crisp wiping sensation.
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Watanohana: Born from the success of ultra-non-twist yarn development, “Watanohana” towels are designed to “bloom” with each wash. Like cotton buds unfurling into full blossoms, their fibers open up, delivering an astonishingly soft and unique wiping experience.
This grand opening in Minami Aoyama represents more than just a new store; it’s a step forward in Asano Nenshi’s mission to redefine daily comfort and promote sustainable living through innovative textile technology. For those seeking a touch of everyday luxury and a commitment to quality, “Air Kaol Tokyo Maru” promises a delightful discovery that will surely enhance the global appeal of Japanese lifestyle craftsmanship.
Contact for Product Inquiries:
Air Kaol Tokyo Maru
Akutagawa Aoyama Bldg. 1F, 5-7-21 Minami Aoyama, Minato-ku, Tokyo
TEL: 03-6869-5551
MAIL: contact@asanen.co.jp
HP: https://superzerolab.asanen.co.jp
