Marimo Craft to Unveil Whimsical World at Japan’s Premier Stationery Festival, Bungu Joshi Haku 2025
Dive into a realm of balloon art, personalized museums, and adorable animal companions this December at Pacifico Yokohama.
Marimo Craft, a renowned name in character goods and creative stationery, is set to participate in ‘Bungu Joshi Haku 2025′ (Stationery Girls’ Expo), Japan’s largest stationery festival. With over 700,000 cumulative visitors, this event is a highlight for stationery enthusiasts, and Marimo Craft’s return to the Yokohama venue from December 18th to 21st, 2025, promises an array of exciting new products and beloved fan favorites.
This year marks the debut of the enchanting ‘Illusion CLASSROOM’ series. Inspired by the playful charm of balloon art, this collection features items that capture the glossy texture and vibrant colors of balloons, inviting attendees into a whimsical learning experience. Imagine the joy of holding stationery that feels as light and bright as a freshly twisted balloon!
The ‘Illusion CLASSROOM’ series brings a burst of color and playful designs, from charming balloon animal motifs to vibrant stationery. Each piece reflects the shiny, cheerful essence of balloon art, making everyday items feel like a celebration.
Building on the success of its “My Private Museum” theme from the Tokyo venue in June 2025, the popular ‘Frame & Elements’ series introduces new items and fresh designs. The collection, which encourages users to curate their own personal art exhibitions, expands with the new ‘Frame Pouch’ (¥1,650 JPY, tax included). This stylish brown pouch is perfectly sized to hold mini notebooks and can be customized with separately sold ‘Element Pins,’ offering a blend of practicality and artistic expression.
The beloved ‘Frame Tote Bag’ (¥2,200 JPY, tax included, available in 3 colors) now includes a chic new black option. These bags serve as a canvas for creativity, allowing individuals to express their unique aesthetic. Additionally, the ‘Mini Frame Drawstring Bag’ (¥550 JPY, tax included, available in 6 colors) features new earth-toned patterns, perfect for carrying small treasures.
The highly sought-after ‘Sticker Buffet “Element Seals”‘ (2 sheets for ¥660 JPY, tax included) will also be available, featuring 16 designs inspired by classic paintings. These stickers are perfect for personalizing tote bags, notebooks, or smartphones. New designs will also grace the ‘Element Pins’ (¥550 JPY, tax included, 14 types), allowing collectors to further customize their “private museums.”
A delightful new addition is the ‘Animal Stamps’ (¥550 JPY, tax included), available in a capsule toy format. These unique stamps, conceptualized as what animals might use for their own official seals, come in 5 varieties, each featuring both a paw print and a kanji character. The element of surprise from the capsule toy is sure to add extra fun!
Exclusive Collaborations and Novelties
Marimo Craft’s presence will be marked by its distinctive mobile goods truck, “Chara★Van” (@marimo_charavan), a mint green VW bus that will serve as a charming beacon for attendees. This special appearance includes an exclusive collaboration with the beloved character “Pickles the Frog,” offering unique “Chara★Van x Pickles the Frog” merchandise.
Visitors can also look forward to special gifts:
-
Original Sticker: Follow the official SNS accounts (X or Instagram) of Panshel, the adorable panda angel character, to receive one original sticker.
-
Gold Driver’s License Style Sticker: Purchase over ¥3,300 (tax included) of “Chara★Van x Pickles the Frog” merchandise to receive one exclusive “Gold Driver’s License Style Sticker.”
“We’re thrilled to bring such a diverse and imaginative lineup to Bungu Joshi Haku this year,” shared a representative from Marimo Craft. “The blend of new concepts like ‘Illusion CLASSROOM’ and beloved series like ‘Frame & Elements’ ensures there’s something to spark joy in every stationery lover’s heart. We can’t wait to see everyone at our mint green Chara★Van!”
Event Details
Bungu Joshi Haku 2025
-
Dates: December 18th (Thu) – December 21st (Sun), 2025
-
Time: 10:00 – 17:00 (Last entry 16:30) Re-entry not permitted.
-
Venue: Pacifico Yokohama Exhibition Hall C・D (1-1-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture)
-
Marimo Craft Booth: G-21
-
Special Times: “Premium Time” will be held on the evenings of December 17th (Wed) and 19th (Fri), requiring a separate premium time admission ticket.
-
Tickets: Admission requires a ticket purchase. Please check the official Bungu Joshi Haku website for details.
For further information and product previews, visit:
-
Marimo Craft Official Event Page: https://marimocraft.co.jp/product/bj25-26/
-
Marimo Craft Event X Account: https://x.com/marimocraft_eve
Stay updated on the latest event news:
-
Bungu Joshi Haku Official Website: https://bungujoshi.com/event/bungujoshi2025/
-
Bungu Joshi Haku Official X Account: https://x.com/bungujoshi
The Future of Kawaii Stationery
Marimo Craft’s continued participation and innovative offerings at events like Bungu Joshi Haku highlight the enduring appeal and evolving creativity within Japan’s stationery culture. As these unique collections, blending playful concepts with artistic themes, reach a wider audience, they undoubtedly contribute to the global appreciation of Kawaii aesthetics in everyday life. The introduction of interactive elements like capsule toys and customizable items fosters a deeper connection between users and their stationery, a trend that will likely inspire similar creative expressions abroad. This fusion of utility and charm, presented with such thoughtful detail, ensures that Kawaii stationery remains a vibrant and influential force in the international lifestyle market.
