Embracing Enduring Style: The SLOWAND Philosophy
SLOWAND crafts garments designed to feel more valuable with every wear. The brand prioritizes comfort over fleeting extravagance and a timeless balance over transient trends. This philosophy resonates deeply with those seeking quality and lasting appeal in their wardrobes, creating pieces that feel like a warm embrace rather than just another item of clothing.
Exclusive Perks and a Chance for a Korean Getaway
The Shibuya PARCO pop-up is more than just a shopping event; it’s an experience filled with generous rewards. Shoppers can look forward to a range of special gifts and unique opportunities:
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For All Purchasers: A reusable bag will be gifted (while supplies last).
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First Day Exclusive: The first 30 customers on opening day received a special tote bag.
Tiered Purchase Benefits:
Spend more, receive more! Depending on the total purchase amount, customers can receive exclusive items:
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Over ¥10,000: A wooden hairbrush.
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Over ¥20,000: A T-shirt.
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Over ¥30,000: A knit top.
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Over ¥40,000: A cardigan.
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Over ¥50,000: A knit jacket.
Win a Trip to Korea!
Perhaps the most exciting perk for those spending over ¥10,000 (tax included) is the chance to enter a lottery to win round-trip airfare to Korea (Narita Airport – Incheon International Airport route). Imagine exploring Seoul’s vibrant fashion scene after stocking up on your favorite SLOWAND pieces! “It’s a fantastic way to bring a piece of Korea to Japan, and then send fans to experience the source!” one observer remarked.
Pop-Up Exclusive Items and Social Media Engagement
Among the treasures awaiting visitors is the knitting flower vintage cardigan, available exclusively at the Shibuya PARCO pop-up. This limited-edition piece is sure to become a cherished addition to any wardrobe.
To celebrate the pop-up, an Instagram giveaway is also underway. Participants can win a round-trip airfare to Korea by following @nugu__official and @slow.and, liking the campaign post, and commenting with a 🤎 emoji. For full details, check the campaign post:
What’s Next for Korean Fashion in Japan?
As the SLOWAND pop-up concludes, the fashion journey at Shibuya PARCO continues. Starting December 11th (Friday), two more popular Korean brands, women’s apparel brand “ORR” and bag brand “HIETA,” will simultaneously host their own pop-up stores. This continuous influx of celebrated Korean brands highlights the strong cross-cultural appeal and growing presence of K-fashion in the Japanese market.
This series of events underscores a fascinating trend: the seamless blend of global fashion influences with local appreciation. For fans of Kawaii culture abroad, this means an ever-expanding horizon of unique and stylish options, constantly evolving and crossing borders to bring fresh perspectives to personal style. Keep an eye out for more exciting brand developments in the future!
