Awaji Island Unveils 30 New Hello Kitty Treasures Online!
Your favorite feline friend arrives with exclusive goods, now just a click away for fans worldwide.
Awaji Island, a picturesque locale in Japan, is set to delight Hello Kitty enthusiasts with a grand expansion of its exclusive merchandise. From December 3rd, the official online shop for AWAJI HELLO KITTY APPLE LAND will introduce 30 brand-new, limited-edition items, making these unique souvenirs accessible to fans far beyond the island’s shores. This initiative, spearheaded by Pasona Furusato Incubation, brings the charm of Awaji Island’s three Hello Kitty themed facilities directly to your doorstep.
The online shop, a gateway to the whimsical world of Hello Kitty, already features beloved items such as plush toys of Hello Kitty in her enchanting Otohime costume—a nod to the princess of Japanese folklore, often depicted with turtles and marine elements—exclusive to HELLO KITTY SMILE. It also offers original T-shirts from HELLO KITTY APPLE HOUSE. The latest collection promises to deepen this unique regional connection with innovative designs and collaborations.
Among the exciting new additions is the “Kame to Issho Mascot,” featuring Hello Kitty adorably riding a turtle, dressed in her Otohime attire. This piece beautifully merges the iconic character with a touch of traditional Japanese storytelling. Another highlight is a stylish pouch, born from a collaboration with the renowned handmade brand MAYGLOBE, blending fashion with the beloved character. Fans can also look forward to a HELLO KITTY SHOW BOX limited design mug cup, perfect for adding a sprinkle of kawaii to daily routines. These items are just a glimpse into the total of 30 new AWAJI HELLO KITTY APPLE LAND original products.
Product Highlights
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MAYGLOBE Original Pouch: 1,760 yen
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Kame to Issho Mascot: 3,300 yen
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HELLO KITTY SHOW BOX Limited Design Mug Cup: 1,540 yen
(All prices include tax)
For Hello Kitty devotees, this is an unmissable opportunity to bring a piece of Awaji Island’s unique charm into their homes. The expansion of the online shop signifies a delightful step in making Japan’s vibrant kawaii culture more accessible globally, allowing fans who cannot physically visit Awaji Island to still partake in its exclusive offerings.
The new collection goes on sale starting December 3rd (Wednesday) at 12:00 PM JST. Discover the full range and secure your favorites by visiting the official online shop:
Please note the year-end and New Year operating hours for the physical facilities:
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HELLO KITTY SMILE: Special opening on Tuesday, December 30, 2025; closed Wednesday, December 31, 2025; normal operations resume Thursday, January 1, 2026.
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HELLO KITTY SHOW BOX: Closed Tuesday, December 31, 2025; normal operations resume Thursday, January 1, 2026.
This expansion of online offerings not only celebrates Hello Kitty’s enduring appeal but also exemplifies how regional Japanese attractions are creatively reaching out to an international audience. It’s a testament to the timeless magic of kawaii, ensuring that the joy of Hello Kitty continues to spread across borders and into the hearts of fans everywhere.
