Japanese Beauty Innovation: Re・De Suhada Stick Facial Device Wins Top LIPS Cosmetics Award
The “Re・De Suhada Stick Facial Device,” an all-in-one beauty tool combining EMS, LED, warmth, and vibration in an incredibly compact 50-gram design, has achieved remarkable recognition, securing 1st place in the “Second Half New Product Award, Facial Device Category” at the prestigious LIPS Best Cosmetics 2025. This accolade highlights the device’s success in merging sophisticated technology with an elegant, everyday design, resonating deeply with beauty-conscious users.
Launched on July 2, 2025, by A-Stage Co., Ltd., under its wellness brand “Re・De,” this device was crafted with the vision of proposing enriched lifestyles through design-centric home appliances. The award from LIPS, Japan’s largest beauty platform with approximately 13 million app downloads, is particularly significant as it’s based on authentic user reviews and experiences. This user-driven validation underscores the device’s impact and effectiveness in the competitive beauty market.
Unpacking the Innovation: Features of the Re・De Suhada Stick Facial Device
The Re・De Suhada Stick Facial Device is designed to offer professional-grade skincare anytime, anywhere. Its blend of compact size and advanced beauty technology aims to foster a “confident face” with every use.
Key Features:
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Targeted EMS Technology: The device utilizes unique EMS (Electrical Muscle Stimulation) frequencies to deeply stimulate facial muscles, including the sternocleidomastoid muscle in the neck. This action works to firm and lift the skin’s foundation (stratum corneum) for a more toned appearance.
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Dual LED Light Therapy: Incorporating LED technology, often seen in beauty clinics, the device features two light modes:
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Red LED (Lift care RED mode): Recommended for intensive care, targeting deeper layers of the skin.
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Blue LED (Lift care BLUE mode): Ideal for daily care.
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Elegant Design and Portability: Measuring approximately 15cm and weighing just 50g—comparable to a mascara—the device fits easily into a pouch. This makes it perfect for quick refreshes in the office or while traveling, seamlessly integrating into daily life.
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Commitment to Safety: The electrodes are made from surgical stainless steel (316L), a material also used in medical applications, to minimize the risk of metal allergic reactions.
From left: White, Space Gray, Hygge Gray
A Message from the Innovators
“We are incredibly honored that the ‘Re・De Suhada Stick Facial Device’ has received the prestigious 1st place in the Facial Device category of the LIPS Best Cosmetics 2025 Second Half New Product Award,” said Takeshi Fujioka, Representative Director and President of A-Stage Co., Ltd. “To be recognized so soon after launch, based on the real feedback of our users, is the greatest encouragement for us, who have strived to balance ‘design that blends into daily life’ with ‘authentic beauty technology.’ We believe this is a testament to our desire to deliver a ‘confident face’ that allows everyone to feel positive and be themselves, anytime, anywhere.”
This achievement for the Re・De Suhada Stick Facial Device underscores a growing trend in Japanese beauty: the pursuit of advanced, yet accessible, self-care solutions. By making sophisticated technologies available in a user-friendly, portable format, brands like Re・De are empowering individuals to integrate high-quality beauty routines effortlessly into their busy lives. This focus on convenience without compromise could be a key factor in shaping the future of Kawaii culture abroad, as it aligns with a desire for effortless charm and well-being.
For more information on the Re・De Suhada Stick Facial Device and the Re・De brand, please visit:
