Japanese Beauty Brand Lov me Touch Shines Bright in Esteemed Awards
Lov me Touch, a skincare brand by NIKU Inc., has garnered significant recognition at the Rakuten Best Cosme 2025, with two of its flagship products simultaneously securing third place in their respective categories. This dual achievement for “Skin Barrier Nano Milk Rich” and “Lov me Lips” highlights the strong support these products have received from a wide user base.
Award-Winning Formulations: Hydration and Lip Care
“Skin Barrier Nano Milk Rich” – Skincare Category: Emulsion/Milk, 3rd Place
This moisturizing emulsion is celebrated for its luxurious blend of nine types of ceramides and other beauty ingredients that deeply hydrate the stratum corneum. Its formulation is designed to keep skin supple and smooth, even during dry seasons, which has earned it widespread acclaim.
Originally launched with such high demand that it sold out instantly, the generous 200mL size is now a permanent offering, delighting users who enjoy liberal application after a relaxing bath.
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Product: Lov me Touch Skin Barrier Nano Milk Rich
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Price: 50mL ¥3,080 (tax included), 200mL ¥9,999 (tax included)
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Customer Reviews: Rated 4.85 out of 5 stars from 3,961 reviews on Rakuten Ichiba (as of November 2025).
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Where to find it:
Ceramides EOP, AG, NG, AP, NP, Lauroyl Glutamic Acid Di(phytosteryl/octyldodecyl), Phytosphingosine, Cetyl Hydroxyproline Silsemiquide, Dilauroyl Glutamic Acid Lysine Na (all moisturizing ingredients).
- Safety: Patch-tested and infant-tested (for infants aged 6 months to 3 years old).
“Lov me Lips” – Makeup Category: Lipstick/Lip Gloss, 3rd Place
“Lov me Lips” is a pen-shaped lip serum that glides on with a satisfying coolness, instantly soothing parched lips with a hint of natural sheen. Its smooth, adherent texture delivers lasting moisture to keep lips soft and hydrated. The innovative design, which minimizes liquid backflow, ensures hygienic use and has been a key factor in its popularity.
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Product: Lov me Touch Lov me Lips
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Price: ¥3,850 (tax included)
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Customer Reviews: Rated 4.80 out of 5 stars from 779 reviews on Rakuten Ichiba (as of November 2025).
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Where to find it:
The Science Behind the Success
The formulations of both products, developed through a collaboration between a plastic surgeon/beauty expert and a doctor specializing in cosmetic engineering, have received high praise from a multitude of customers. The consistently high review scores for “Skin Barrier Nano Milk Rich” (4.85 stars) and “Lov me Lips” (4.80 stars) on Rakuten Ichiba demonstrate a deep-seated trust in the brand. This accumulation of support, rooted in genuine user experiences, is understood to have cultivated brand loyalty and contributed to these simultaneous awards.
About Lov me Touch
Lov me Touch is a skincare brand that previously won the “Shop of the Year 2024” Newcomer Award on Rakuten Ichiba. The brand name itself holds a unique mirror message: when read backward, it becomes “Touch me…not.” This concept embodies a captivating and sensual female image, juxtaposed with the strength and self-determination of an independent woman, aiming for a beauty that is both alluring and powerful.
Explore the Lov me Touch Brand
Dr.BEAUTOPIA: Curated Beauty Online
Dr.BEAUTOPIA is an online store dedicated to providing continuous beauty through evidence-backed, doctor-formulated products. It champions the daily well-being of all who aspire to beauty, featuring its in-house brands, Lov me Touch and réveiller.
NIKU Inc.: Pioneering Sustainable Beauty
NIKU Inc. operates with the purpose of delivering “not momentary beauty, but sustainable beauty.” This venture company brings together a team of highly motivated professionals to realize its vision, mission, and values. By blending medical expertise from plastic surgeons and beauty specialists with the chemical insights of cosmetic engineering doctors, NIKU Inc. excels in developing unique, high-quality products. The company’s strength lies in its ability to listen to and engage with user feedback through robust social media communication, fostering a collaborative development style.
The success of Lov me Touch in Rakuten Best Cosme 2025 signals a growing global appreciation for Japanese doctor-formulated skincare, emphasizing not just immediate results but sustainable, evidence-backed beauty. This trend is likely to further elevate the presence of ‘kawaii Japan beauty’ products on the international stage, inviting more consumers to experience the unique blend of scientific rigor and delicate care that Japanese brands offer, ultimately shaping the future of global beauty standards.
