DOOHAMBBA! Brings Its Whimsical World to Tokyo’s Fashion Hub
Tokyo is currently abuzz with the arrival of a new kawaii sensation from Korea. “DOOHAMBBA!,” a rapidly rising character brand, has opened its inaugural POP-UP store in Japan. Located at LINE FRIENDS SQUARE SHIBUYA, this limited-time event, running from November 28th to December 10th, offers Japanese fans a direct encounter with the charming world of Doggy, Bunny, and Hamurabi.
The Rise of DOOHAMBBA!: From SNS to Global Phenomenon
Born in Korea in 2023, DOOHAMBBA! quickly captured hearts, amassing over 200,000 followers on social media. Its official Instagram account showcases the delightful daily lives of its three distinct characters, weaving tales of humor and relatability that resonate deeply with audiences. This strong connection with fans is a hallmark of the brand, as evidenced by its proactive approach to incorporating fan requests into actual products. A notable example was seen at the “2025 Seoul Illustration Fair” in July, where items inspired by fan direct messages were unveiled, drawing over 3,000 global enthusiasts and igniting fervent excitement.
DOOHAMBBA! has already begun to cultivate a Japanese fanbase with the release of LINE stickers, setting the stage for this exciting physical debut. “The energy and genuine connection DOOHAMBBA! has with its community are truly inspiring,” says one fan, highlighting the character’s unique appeal.
For more details on DOOHAMBBA!, visit their official channels:
Step into the “LAZY HOUSE” at Shibuya
This first official POP-UP serves as a pivotal step in expanding DOOHAMBBA!’s offline presence in Japan. The key visual for the event, themed “LAZY HOUSE,” invites visitors into a relaxed world where the three characters enjoy their day doing their favorite things. This concept playfully embodies the modern sentiment of “not being lazy, but recharging,” offering a cozy and comforting atmosphere.
Attendees will find a diverse array of merchandise featuring the endearing trio – Doggy, Bunny, and Hamurabi. The product lineup includes adorable mascots, plush cushions, and many other charming goods perfect for bringing a touch of DOOHAMBBA!’s world into your home.
As a special treat, customers who purchase DOOHAMBBA! products during the POP-UP will receive a complimentary “ticket-style sticker” on a first-come, first-served basis, while supplies last. This exclusive item adds a unique keepsake to the shopping experience.
Part of the “CREATORS COLLECTION” Series
The DOOHAMBBA! POP-UP is a key installment in the broader “CREATORS COLLECTION” series, which commenced in November and features five distinct character POP-UPs. This collection introduces new designs and products from various beloved IPs, including the Japan-debuting DOOHAMBBA!, the first-time Japan POP-UP for SSEBONGRAMA, alongside MNH, LINE FRIENDS (HUG BROWN HOUSE), and JOGUMAN. Each mini POP-UP offers fresh encounters and unique items for fans.
CREATORS COLLECTION Schedule at LINE FRIENDS SQUARE SHIBUYA 1F:
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Phase 1: November 14th (Fri) ~ November 26th (Wed) – MNH
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Phase 2: November 28th (Fri) ~ December 10th (Wed) – DOOHAMBBA!
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Phase 3: December 19th (Fri) ~ January 7th (Wed) – LINE FRIENDS / HUG BROWN HOUSE
- Closed January 1st (Thu); Open until 6:00 PM on December 31st (Wed) and January 2nd (Fri)
- Phase 4: January 9th (Fri) ~ January 21st (Wed) – JOGUMAN
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Phase 5: January 23rd (Fri) ~ February 4th (Wed) – SSEBONGRAMA
LINE FRIENDS: A Global Character Powerhouse
LINE FRIENDS, the global character brand behind this event, originated from the popular messaging app LINE. Beyond its original characters like Brown, Cony, and Sally, LINE FRIENDS has fostered global partnerships, including the creation of BT21 with BTS, and collaborations with popular IPs like “Genshin Impact.” The brand operates in 18 regions worldwide, with flagship stores in major cities like Seoul, New York, Tokyo, and Shanghai, and manages eight e-commerce platforms, continuously expanding its reach, especially among Gen Z audiences.
For more information on LINE FRIENDS, visit their official sites:
The Future of Kawaii Culture: A Global Tapestry
The arrival of DOOHAMBBA! in Japan, facilitated by a major player like LINE FRIENDS, signifies a growing trend in kawaii culture. It highlights how character brands, regardless of their origin, can transcend borders through relatable storytelling and strong fan engagement. This cross-cultural exchange enriches the global kawaii landscape, creating a vibrant tapestry of characters that resonate with diverse audiences worldwide. Such events not only introduce new beloved figures but also strengthen the bond between creators and fans, promising an exciting future for character-driven cultural phenomena.
