K-Pop Idols’ Secret Style: MIAE Unveils Exclusive Winter Sale with Special Gifts on 60%

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K-Pop’s Favorite Feminine Flair: MIAE Brings Exclusive Winter Event to 60%

Step into the enchanting world of MIAE, the Korean feminine brand that has captured the hearts of K-Pop idols like IVE and NMIXX. Now, fans worldwide have a special opportunity to embrace this unique style as MIAE hosts an exclusive Winter Sale with coveted novelty gifts on the global fashion platform, 60%.

A young woman with long braided hair and a gray set-up, embodying a Y2K casual fashion style.

MIAE, whose name beautifully combines “mi” (beauty) and “ae” (existence), embodies the philosophy of a “beautiful existence.” The brand’s core mission is to celebrate and accentuate each individual’s unique beauty and personality through its distinct designs. This commitment resonates deeply, making every piece feel like a personal statement.

At the heart of MIAE’s collection are accessories that exude an oriental and botanical charm. Necklaces, in particular, showcase intricate floral patterns and cross motifs that are both elegant and impactful. For instance, the “Dot cross necklace” offers a minimalist chain paired with a cross pendant, creating a subtle yet strong presence. Similarly, the “mood necklace (black&white)” features white beads with a delicate ink-blot design, perfectly complementing both modern Japanese and oriental-inspired outfits.

A woman in a black leather jacket and floral mini-dress, striking a stylish pose.

A young woman in a brown fur-trimmed hoodie and black pants, showcasing a street fashion look.

A young woman with black hair and bangs, wearing a crop top and zebra-print pants, styled with a lip piercing and choker.

A woman with an eye patch and long braided black hair, in a lace cardigan and gray skirt, sitting on the floor.

Exclusive Winter Sale Details

For a limited period, 60% will host a special MIAE event, offering not only discounted new arrivals but also exclusive novelty gifts. This is a prime opportunity for fashion enthusiasts to acquire pieces from this trending brand.

Campaign Period: December 1, 2025, 12:00 JST – December 10, 2025, 23:59 JST

Novelty Benefits:

  • For purchases of 10,000 JPY or more: Miae signature logo keyring

    • Limited to the first 20 customers.

    A white ribbon keychain with red bead chain, featuring '美愛' and 'SHEISMIAE' text, placed on white lace fabric.
    Multiple white fabric keychains/charms, each with '美愛', '文', 'SHEISMIAE' and a lotus design, individually packaged with red bead chains.

  • For purchases of 15,000 JPY or more: Miae logo drawstring bag

    • Limited to the first 20 customers.

    A black drawstring bag with 'Me 愛 SHEISMIAE' in white text, hanging against a background of white frill and lace fabric.
    Two women from behind, each carrying a black drawstring bag with 'Me愛 SHEISMIAE' logos, in what appears to be a fashion showroom.

Don’t miss out on this chance to add a touch of K-Pop inspired elegance to your wardrobe and receive a special gift from MIAE!

For more details and to shop the collection, visit:

This collaboration between MIAE and 60% highlights the growing global appeal of Asian fashion. As platforms like 60% continue to bridge geographical gaps, unique brands like MIAE are empowered to reach a wider audience, further shaping global fashion trends and bringing the distinct aesthetics of Seoul to the world stage.

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