Your Favorite Characters Go Grocery Shopping! A Kawaii Collaboration You Can’t Miss
The worlds of “Chiikawa,” the endearing character created by illustrator Nagano, and Sanrio’s iconic lineup are set to collide in an exciting new collaboration, launching on December 12, 2025. This special collection, brought to life by Gray Parka Service, transforms everyday supermarket errands into a whimsical adventure, featuring beloved character duos in a “Supermarket” theme.
Imagine Chiikawa pushing a shopping cart with Cinnamoroll, Hachiware browsing aisles with Hello Kitty, and Usagi picking out treats with Pompompurin. The collection extends to other popular pairings like Momonga with Kuromi, Shisa with Pochacco, and Furuhonya with My Melody, all enjoying a friendly shopping trip. The designs are bursting with vivid colors and playful elements, reminiscent of snack packaging and supermarket point cards, making each of the 25 items a treat for the eyes. From pouches and keychains to tote bags and can badges, these items are perfect for adding a touch of kawaii to your daily life.
Kiramekko Joins the Fun with Sparkling-Eyed Plushies
Adding another layer of charm to this collaboration is “Kiramekko,” Gray Parka Service’s new accessory plushie brand launched in October 2025. “Kiramekko” plushies are known for their distinctively sparkling eyes, and for this special event, Chiikawa characters will don adorable Sanrio character costumes. This unique crossover brings a fresh, dazzling interpretation to your favorite characters, sure to capture hearts.
A Glimpse at the “Supermarket” Lineup
The extensive collection includes a variety of items that perfectly blend the supermarket theme with the characters’ cuteness. Here are some highlights:
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Supermarket Snack Pouch (2 types): ¥1,980 each
These pouches, designed like actual snack packages, are perfect for carrying small essentials. -
Supermarket Shopping Tote Bag: ¥3,300
A spacious tote featuring the characters enjoying their shopping trip, ideal for your own grocery runs. -
Trading Supermarket Can Badges (6 types): ¥330 each / BOX ¥1,980
Collect all six designs featuring different character pairings. -
Supermarket Shaka Shaka Okashi Keychain (6 types): ¥880 each
These keychains mimic delicious snacks, complete with a fun rattling sound. -
Chiikawa x Sanrio Characters Kiramekko Plushies (6 types): ¥2,420 each
Each plushie features a Chiikawa character in a Sanrio costume, available for individual selection rather than blind sale.
All prices listed are tax-inclusive. Please note that the photos are samples, and the actual products may vary slightly.
Where to Find the Kawaii Goodies
The new “Chiikawa x Sanrio Characters” items will be available starting December 12, 2025 (Friday). Fans can get their hands on these adorable goods at several locations:
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Online Store (from 11:00 AM JST):
- Chiikawa Official Web Shop “Chiikawa Market”: https://chiikawamarket.jp/
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Retail Stores:
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Chiikawa Official Goods Shop “Chiikawa Land” (14 permanent stores): https://chiikawa-info.jp/ck_land.html
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Chiikawa x Sanrio Characters POP-UP SHOPs in Japan (Kitansenju Marui, Kyoto Takashimaya S.C. from 12/18, Abeno Harukas Kintetsu Main Store from 12/19, JR Ikebukuro Station from 1/23) and overseas (Shanghai Bailian ZX Chuangquchang B1 from 12/15, Hangzhou Hubin Yintai IN77 Zone C2 Atrium from 12/17). A Taiwan event is also confirmed for 2026, with details to follow. For store details, visit: https://chiikawa-info.jp/p25/ck_sanrio/
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Chiikawa Land POP UP SHOP at Amu Plaza Kumamoto: https://chiikawa-info.jp/chiikawaland/kumamoto/index.html
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This collaboration is a testament to the enduring appeal of Japanese “Kawaii” culture, where characters like Chiikawa and Sanrio’s beloved cast transcend simple merchandise to become cultural ambassadors. “Kawaii” isn’t just about cuteness; it’s a feeling of warmth, joy, and a touch of whimsy that brightens daily life. “Fans worldwide are eagerly awaiting this blend of two beloved worlds,” shared a representative from Gray Parka Service. “The supermarket theme adds a fresh, relatable twist that we believe everyone will adore.”
As this delightful collection makes its debut, it’s clear that the fusion of popular characters continues to drive the global reach of Kawaii culture. These collaborations not only offer unique products but also create shared moments of joy and connection for fans across borders, undoubtedly paving the way for even more imaginative character partnerships in the future.
