Velvet Bunny’s “VIOLET KISS” Achieves Dual #1 Status in Japan and Korea
The “Confession-Receiving Perfume” Sweeps Major Platforms, Igniting a New Fragrance Trend Across Asia
Korean vegan fragrance brand Velvet Bunny’s “Skin Perfume VIOLET KISS” eau de toilette has made a remarkable debut, securing the #1 spot on Japan’s prominent e-commerce platform Qoo10 and South Korea’s leading fashion platform MUSINSA within days of its launch. This simultaneous achievement marks a significant milestone for the brand, highlighting its burgeoning popularity across both nations.
A New Sensation: The “Bare Skin Perfume” Experience
Velvet Bunny’s “Skin Perfume” offers a novel approach to fragrance. Unlike traditional perfumes, it is crafted with natural essential oils that are designed to subtly blend with the skin. The scent evolves uniquely with each wearer’s pH and body temperature, creating a truly personal aroma described as “my bare skin’s scent.” This natural and intimate fragrance has quickly garnered acclaim, with many users reporting that it’s “a scent you don’t notice yourself, but others compliment.”
The “Confession-Receiving Perfume” Trending in Korea’s Style Hub
“Skin Perfume VIOLET KISS” has become particularly popular among the trendsetting “unnys” (a term of endearment for older sisters, often used for stylish women) in Seongsu-dong, a vibrant and fashionable district in Korea. It has earned the playful moniker “confession-receiving perfume” due to its enchanting quality. Social media is abuzz with stories of users receiving compliments and inquiries about their fragrance, often from “handsome oppas” (a term for older brothers or attractive men), illustrating the perfume’s undeniable charm.
Product Overview
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Product Name: Velvet Bunny Eau de Toilette VIOLET KISS (available in 4 other scents)
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Volume/Price: 80mL / 2,860 yen (tax included)
Where to Purchase in Japan:
This dual success for Velvet Bunny’s “VIOLET KISS” signifies a growing appreciation for personalized and subtle fragrances in the global beauty landscape. As consumers increasingly seek scents that feel inherently their own, the “skin perfume” concept is poised to redefine how individuals experience and express themselves through fragrance, potentially influencing future trends in kawaii culture and beyond.
