Exclusive Brand Spotlights
The event showcases two exciting brands, bringing fresh perspectives to holiday fashion:
MOMENTEL Pop-Up Shop
Direct from Korea, MOMENTEL, known for its passionate designs featuring oriental motifs, the Kanji character for ‘love,’ and rose imagery, will host a pop-up. The shop will feature new Autumn/Winter 2025 apparel, popular archive pieces like shirts, skirts, and chokers, and exclusive collaboration items created specifically for this event. Fashion enthusiasts can look forward to a special collaboration bag (¥9,900 tax included) and a custom necklace (¥14,300 tax included), allowing for a choice of one or two charms without a price change.
Adding an interactive element, a custom necklace workshop, centered around the brand’s distinctive panty charms, will be held on December 19th and 20th. Attendees can choose lace strings and charms, which the designer will then assemble on the spot. Brand director SUYEON JEONG will be present during the workshop to guide participants through the customization process. Participation in the workshop requires advance registration through “BEAMS WOMEN HARAJUKU” in-store or by phone at 03-5413-6415.
LAUREN PERRIN Pop-Up Shop
London-based brand LAUREN PERRIN will also host a pop-up, presenting its signature legwear and gloves. These items are characterized by high-contrast color schemes and striking prints, drawing inspiration from 1970s Op Art, offering a bold and artistic touch to any holiday ensemble.
A Symphony of Sound and Style
The “Ray BEAMS HOLIDAY SPECIAL PARTY” on December 19th will feature an impressive lineup of musical talents, creating an unforgettable atmosphere. Attendees can enjoy dynamic performances throughout the evening:
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18:00〜 YonYon (DJ)
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19:00〜 Haruy (DJ)
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20:00〜 Meirin (ZOMBIE-CHANG) (LIVE)
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20:30〜 hiroco (DJ)
Featured Artists
ZOMBIE-CHANG (Meirin)
ZOMBIE-CHANG is a solo music project by Meirin, who handles lyrics, composition, and arrangement. Her electro-based, genre-defying music explores themes of loneliness and discomfort with a unique blend of nostalgia, newness, unease, and lightness. She has graced stages at major festivals like FUJI ROCK FESTIVAL and SUMMER SONIC, and has collaborated internationally. Meirin’s artistic endeavors extend to film, commercials, fashion, and art, continuously evolving her expressive “art form of sound and words.”
Instagram: https://www.instagram.com/meirin_zzz/
YonYon
Born in Seoul and raised in Tokyo, YonYon is a multi-talented artist and the head of the music label Peace Tree. As a “singing DJ,” she captivates audiences across generations with her accessible yet edgy sound, navigating diverse BPMs. Her songwriting transcends genres and languages, delivering pop-infused, addictive grooves with real, powerful messages. She also actively contributes as a writer, remixing and producing for artists like Ken Miyake and Sakanaction, and even for the Tamagotchi theme song. YonYon continuously spreads love and peace through her music.
Instagram: https://www.instagram.com/yonyon.j/
Haruy
Haruy is a singer-songwriter from Kanagawa Prefecture, based in Tokyo. She debuted as a solo artist in April 2022 with the single “Swimmer,” produced by Suchmos bassist HSU (Hayata Kosugi). Her distinct presence has garnered international attention, leading to extensive live performances and DJ activities. Haruy has released three EPs and one album, including her 3rd EP “Scoop” in February. In 2024, she embarked on the “Haruy 『TOUR CIRCLE』” in major Japanese cities and performed at music festivals like “VIVA LA ROCK” and “30th Sunset Live.”
Instagram: https://www.instagram.com/haruy
hiroco
hiroco is a DJ and track maker active in Tokyo and Osaka since 2009, known for her genre-less style. She fluidly crosses over various genres, primarily house music, with elements of electro, funk, and jazz.
Instagram: https://www.instagram.com/hiroko0321/
Festive Delights and Exclusive Gifts
Beyond the fashion and music, the event ensures a complete holiday experience. A special holiday tree by “logi plants&flowers,” known for its concept of “flowers that leave a mark on the heart,” will adorn the store, creating a magical atmosphere. During the “Ray BEAMS HOLIDAY SPECIAL PARTY!,” attendees can enjoy special original cider and icing cookies tailored for the event.
As a token of appreciation, customers who purchase Ray BEAMS products totaling ¥8,800 (tax included) or more at “BEAMS WOMEN HARAJUKU” will receive an exclusive original Ray BEAMS body balm as a novelty gift, available on a first-come, first-served basis while supplies last.
Embrace “The Way of Chic”
Since its inception in 1984, Ray BEAMS has championed “The Way of Chic” – a philosophy encouraging women to enjoy trends while embracing their unique style. The label offers a blend of timeless basics and exciting seasonal trends, empowering individuals to express their identity through fashion. This holiday event perfectly embodies that spirit, inviting everyone to discover their own “chic” way of living and dressing.
For more information on the event and Ray BEAMS’ collections, visit:
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Ray BEAMS Official Website: https://www.beams.co.jp/raybeams/
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Ray BEAMS Official Instagram: https://www.instagram.com/ray_beams_official/
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Event Details: https://www.beams.co.jp/news/4659/
This “Ray BEAMS HOLIDAY” celebration not only highlights the latest in fashion but also cultivates a vibrant community space, reflecting the evolving landscape of Kawaii culture abroad by blending global trends with unique Japanese sensibilities. It’s an invitation to experience joy, creativity, and self-expression, echoing the spirit of Harajuku for a global audience.
