te.on’s Deep-Rooted Commitment to Ethical Beauty
te.on’s philosophy, “Healing with nature’s blessings,” is more than just a motto; it’s a commitment woven into every stage of their production. From cultivation to raw material creation, the brand prioritizes purity and craftsmanship. Essential oils, for instance, are meticulously extracted using traditional copper stills and the unique hot spring waters of Kirishima, yielding fragrances of remarkable depth and high component purity. Even the delicate process of hand-picking and washing flowers is carried out with utmost care, embodying the brand’s dedication to every detail.
The brand sources its ingredients from Kirishima, a region renowned for its pristine natural environment. With an annual rainfall of 4,500mm, the water permeates volcanic rock, absorbing a rich array of minerals before being heated by geothermal sources to become the famed Sekihira spring water. te.on incorporates this mineral-rich, palatable Sekihira spring water into its formulations, recognizing water’s fundamental role in human health and beauty.
A Fresh Identity: te.on’s Revamped Logo
te.on unveils a refreshed logo designed to seamlessly integrate into daily life. The new design features soft, lowercase letters, embodying a minimalist aesthetic. This subtle shift is paired with a new tagline, “A moment worn, a heart stirred,” visually represented by the artful scattering of letters that convey a sense of movement within stillness. The brand confirms that existing items will gradually transition to this new logo design alongside the launch of new series.
Aligning with Ethical&SEA’s “SEVEN STORIES”
Ethical&SEA champions a vision of leaving a cleaner earth for future generations, a sentiment encapsulated in its “SEVEN STORIES” selection criteria. te.on’s offerings resonate deeply with three of these core principles, showcasing a shared commitment to a sustainable future:
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Organic (OG): te.on’s plant-derived ingredients nurture the skin naturally. Crafted from fresh, high-purity botanical components, these products offer profound aromatic experiences.
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Green Recovery (GR): The brand utilizes recycled paper for packaging, and the residues from plant distillation and pressing are composted. This ethical choice promotes resource regeneration and circularity.
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Natural (NT): te.on’s ingredients are sourced from organic-farmed plants cultivated in their own fields in Kirishima, Kagoshima Prefecture. These potent botanicals are nurtured by the majestic nature of the Kirishima mountain range, Japan’s first national park, and its abundant hot spring waters.
Discover the Versatility of te.on’s Botanical Butter
Among te.on’s esteemed lineup, the Botanical Butter stands out as a particular favorite. This exquisite butter, known for its rich aroma and purely plant-derived composition, melts slowly upon contact, infusing skin and hair with a luminous sheen. Its versatility is remarkable, serving as an all-in-one solution for the entire body. For hair, it functions as a styling agent or an effective leave-in treatment post-bath. It’s especially recommended for those seeking to enhance natural curls, tame frizz, or achieve a polished yet non-greasy finish for various hair types, including men’s styles.
For the body, a small amount spread gently leaves the skin feeling supple and hydrated, with a lasting morning moistness that users often find addictive. Beyond a standard body cream, it can also be used as a rich moisturizer for the face and hands. This pop-up marks the debut of the “Tokiwa” Botanical Butter in a convenient tube format. The “Tokiwa” scent, a delicate blend of soft, bright yuzu and crisp coniferous forest notes, subtly sweetened by ylang-ylang, evokes a tranquil yet vibrant sensation—like a deep breath in a serene forest. The new tube packaging makes it an ideal companion for on-the-go use, allowing for moments of calm throughout a busy day.
Imagine the subtle shift in your mood as the ‘Tokiwa’ butter melts into your skin—a true embrace of nature’s calm.
Exploring Ethical&SEA and Ethical&SEA+m Umeda Tsutaya Books
Ethical&SEA, as its name suggests, centers around the themes of “ethical” and “sea.” Drawing inspiration from West Coast culture, the brand curates products that are organic and ocean-friendly, aligning with SDGs. It aims to foster ethical consumption through various digital interactions like Instagram Live sessions and workshops, inviting individuals to “expand themselves” and live a “STAND by EARTH” lifestyle.
Ethical&SEA+m Umeda Tsutaya Books is a unique collaboration between Ethical&SEA and Tsutaya, a brand with a long history as a cultural information hub. Located within LUCUA 1100 in Osaka’s bustling Umeda district, the “m” in its name signifies “media.” This location serves as a vital hub for disseminating information on ethical lifestyles, offering a space where organic living feels accessible and enjoyable. With over 500 organic-based products, ranging from supplements and daily necessities like shampoo to cosmetics, food, and miscellaneous goods, the store provides opportunities for customers to make “slightly better choices” for themselves, their loved ones, and the planet.
Pop-up Location Details
Ethical&SEA+m Umeda Tsutaya Books
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Address: LUCUA 1100, 9F, 3-1-3 Umeda, Kita-ku, Osaka 530-8558, Japan
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Hours: 10:30 AM – 9:00 PM
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Holidays: Subject to LUCUA 1100’s schedule
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This pop-up event highlights a growing global trend towards conscious consumption and natural beauty. As Japanese brands like te.on, rooted in traditional craftsmanship and ethical sourcing, gain international recognition, they contribute to a broader appreciation for authentic, high-quality products. This movement resonates deeply with the spirit of ‘Kawaii’ culture, which increasingly embraces wellness and purity, offering global consumers new avenues to connect with Japan’s thoughtful approach to beauty and lifestyle.
