te.on Introduces Botanical Toner and Oil Cleanse with Refreshed Brand Visuals
<img alt="!https://minio.s-pst.com/monolab/plugins/15abd59f1c0c9d185aaec27b026364ed.webp” src=”https://minio.s-pst.com/monolab/plugins/15abd59f1c0c9d185aaec27b026364ed.webp” />
Osaka-based SOOM Co., Ltd. has announced the launch of a new skincare line from its 100% natural origin cosmetic brand, te.on. Following a brand logo refresh, te.on introduces its “Botanical Toner” and “Oil Cleanse,” both designed to harness the power of nature for gentle skin care. These new offerings will be exclusively available for pre-sale at all ‘style table’ and ‘Ethical&SEA’ natural and ethical select shops starting December 4, 2025.
New Skincare Lineup
The newly introduced skincare series includes the “Botanical Toner” and “Oil Cleanse,” each crafted with a blend of natural ingredients and unique aromatic profiles.
Botanical Toner
<img alt="!https://minio.s-pst.com/monolab/plugins/48860b3ba3a719dd2debb256473015e7.webp” src=”https://minio.s-pst.com/monolab/plugins/48860b3ba3a719dd2debb256473015e7.webp” />
This toner features Kirishima hot spring water, known for its rich mineral content, alongside Tsubaki (camellia) crude oil extracted in te.on’s own workshop, aloe vera, okra fruit, and chamomile flower. These plant-derived ingredients work together to gently condition the skin and support its natural beauty. The Botanical Toner is available in two distinct scents:
-
Kasumiiro (Scent: Musk Seed): An elegant and calming aroma where floral and woody notes of musk seed intertwine.
-
Mizuasagi (Scent: Hinoki & Patchouli): A crisp blend of hinoki cypress and patchouli, evoking the pure sensation of being enveloped by a forest.
Oil Cleanse
<img alt="!https://minio.s-pst.com/monolab/plugins/19cfbea608f37ecb98bd791854181bfc.webp” src=”https://minio.s-pst.com/monolab/plugins/19cfbea608f37ecb98bd791854181bfc.webp” />
Enriched with Tsubaki crude oil, getto (shell ginger), aloe vera, and okra fruit extract, this cleansing oil offers excellent skin compatibility. It effectively removes makeup while maintaining high moisture levels and is also suitable for use with eyelash extensions. Designed for convenience, it eliminates the need for double cleansing, minimizing stress on the skin. The Oil Cleanse comes in two varieties, allowing users to choose their preferred post-wash texture:
-
Balance -Ruriiro- (Scent: Bergamot & Lavender): Provides a refreshing yet adequately moist finish. It features the transparent freshness of citrus intertwined with the gentle sweetness of lavender, creating a comforting, enveloping aroma.
-
Deep Moist -Akebono- (Scent: Lotus): Melts into the skin with a gentle touch, leaving a deeply moisturized feel. The sweet and mystical white lotus scent unfolds, offering a serene and gentle fragrance.
Refreshed Logo and Packaging Design
<img alt="!https://minio.s-pst.com/monolab/plugins/756ec66daeb81e13f6972701fa80af84.webp” src=”https://minio.s-pst.com/monolab/plugins/756ec66daeb81e13f6972701fa80af84.webp” />
Te.on has also unveiled a new brand logo and packaging design for all its products, including the existing lineup, which will be gradually renewed. The new logo features soft, lowercase letters for a simple design that seamlessly integrates into daily life. The brand’s new slogan, “A moment wrapped in scent, a heart set in motion,” perfectly encapsulates this philosophy, inviting users to a deeper sensory journey. The scattered letter arrangement in the logo subtly conveys movement within a serene aesthetic, reflecting the brand’s core experience of emotional shifts through scent.
About the Brand
<img alt="!https://minio.s-pst.com/monolab/plugins/be93e358adcd70a3af8fd76f12d00c92.webp” src=”https://minio.s-pst.com/monolab/plugins/be93e358adcd70a3af8fd76f12d00c92.webp” />
Te.on is a 100% natural origin cosmetic brand rooted in the rich nature of Kirishima, Kagoshima Prefecture. The brand prides itself on overseeing the entire production process, from soil preparation and cultivation to oil extraction and distillation of the life-giving plants used as raw materials. Since its debut in 2022, te.on has gained popularity, particularly among natural beauty salons, and is now available in over 1,000 stores nationwide.
Product Details
-
Botanical Toner
-
Volume / Price: 150mL / 5,610 yen (tax included)
-
Types: Kasumiiro, Mizuasagi
-
-
Oil Cleanse
-
Volume / Price: 150mL / 4,950 yen (tax included)
-
Types: Deep Moist -Akebono-, Balance -Ruriiro-
-
Sales Information
Pre-sale (December 4, 2025):
-
style table Daikanyama Main Store
-
style table COREDO Nihonbashi Store
-
style table Kichijoji Parco Store
-
style table for ethical gifts Shibuya Hikarie ShinQs Store
-
style table Denenchofu Tokyu Square Garden Site Store
-
style table LaLa Terrace Musashikosugi Store
-
style table Lucua 1100 Store
-
Ethical&SEA Futakotamagawa Rise Dogwood Plaza Store
-
Ethical&SEA Shinagawa Prince Hotel Store
-
Ethical&SEA Yokohama
-
Ethical&SEA Kawasaki Azalea Store
-
Ethical&SEA Osaka Kyobashi Keihan Mall Store
-
Ethical&SEA Hankyu Umeda Main Store
-
Ethical&SEA +m Umeda Tsutaya Books
General Release (December 12, 2025):
-
te.on Online Store: https://te-on.online/collections/all
-
te.on Stockists: https://te-on.online/pages/stockist
Please note: Availability and stock status for “Botanical Toner” and “Oil Cleanse” should be confirmed directly with individual stores.
<img alt="!https://minio.s-pst.com/monolab/plugins/293c2dec0e1793e3d74a308871ed91fc.webp” src=”https://minio.s-pst.com/monolab/plugins/293c2dec0e1793e3d74a308871ed91fc.webp” />
Te.on’s expansion into a full skincare line, emphasizing 100% natural ingredients and conscious retail partnerships like Ethical&SEA (which champions “Seven Stories” of ethical consumption), highlights a growing trend in Japanese beauty. This commitment to transparency and natural efficacy is likely to resonate with global consumers increasingly seeking sustainable and authentic skincare solutions, further solidifying Japan’s reputation as a leader in innovative, nature-inspired beauty.
