Idol Duo “Shitsuji to Maid” Unveils First-Ever Collaboration with SPINNS: A Fusion of Fashion and Fandom!

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“Shitsuji to Maid” x SPINNS: A Daring Dive into New Fashion Realms

Tokyo’s vibrant youth culture is buzzing as the idol duo “Shitsuji to Maid” (Butler and Maid), renowned for their unique fan interaction, announces their first-ever collaboration with the trendsetting apparel brand, SPINNS. This exciting partnership introduces exclusive fashion items and culminates in a special commemorative live performance, promising a fresh take on their iconic aesthetic.

"Shitsuji to Maid" x SPINNS Collaboration

Since their debut in October 2025, “Shitsuji to Maid,” composed of Nekoneko Hau and Shiohana Masamune, has captivated Gen Z with their innovative concept. They embrace their fans, affectionately termed “Goshujinsama” (Master/Mistress), offering the utmost “omotenashi” (hospitality) in a relationship akin to a master and their devoted servants. This deep connection to their fanbase has fueled their rapid rise to fame.

Unveiling Diverse Styles: From “Neo Mori Girl” to “Street”

For this groundbreaking collaboration, “Shitsuji to Maid” steps away from their traditional butler and maid imagery, transforming into four distinct fashion personas: “NEO Mori Girl” (a modern, ethereal forest girl style), “Jirai-kei” (a dark, edgy aesthetic often associated with underground idols), “Heisei Gyaru” (a nostalgic nod to 90s/2000s Japanese street fashion), and “Street” style. This visual metamorphosis offers fans an unprecedented glimpse into the duo’s versatility.

"Shitsuji to Maid" in Four Fashion Styles

These limited-edition visuals are central to the collaboration, allowing fans to experience the idols in a completely new light. The collaboration items reflect this diverse styling, inviting fans to immerse themselves fully in this unique fashion journey.

Exclusive Collaboration Items and Special Novelties

The collaboration features a range of exclusive merchandise designed to capture the essence of this partnership. Fans can look forward to collecting unique items that showcase the duo’s new looks.

Collaboration Items Overview

Collaboration Items:

  • Random Acrylic Stand Keyholders (8 designs): ¥1,980 (tax included)
    Acrylic Stand Keyholders

  • Sticker Set (1 design): ¥1,100 (tax included)
    Sticker Set

Special Novelty:
Customers who spend ¥3,000 (tax included) or more on collaboration goods will receive one random trading card. Please note that designs cannot be chosen, and the artwork will differ between in-store and official online shop purchases. This offer is available while supplies last.

Collaboration Novelty Trading Cards

Sales Information and Commemorative Live Event Details

The collaboration items will be available for purchase and pre-order, with a special live event to celebrate the launch:

Sales Period/Locations:

  • December 6, 2025 (Saturday): SPINNS Omiya ARCHE store

    • In-store items are limited; pre-orders will be accepted once stock runs out.
    • December 6, 2025 (Saturday) 12:00 PM – December 14, 2025 (Sunday) 11:59 PM: SPINNS Official Online Shop (pre-order sales)

    • Pre-ordered items from both in-store and online sales are scheduled for delivery around early February.

Collaboration Commemorative Live Event:

  • Date/Time: December 6, 2025 (Saturday) / Doors Open 4:30 PM, Performance Starts 5:00 PM

  • Location: Omiya ARCHE 1F Event Space

  • Queueing starts at 4:10 PM, identity verification begins at 4:15 PM.

For more details on the live event, including ticket information, please visit:
https://t.livepocket.jp/e/shitsujimeido1206_2

About “Shitsuji to Maid”

“Shitsuji to Maid” is an idol group formed by Nekoneko Hau and Shiohana Masamune, who debuted in October 2025. Their concept revolves around members embodying butlers and maids, offering the highest level of hospitality to their fans, their “Goshujinsama.” They prioritize their connection with fans, likening it to a bond between master and servant.

About SPINNS

SPINNS is an apparel shop primarily targeting teenagers and young adults in their twenties, operating under the concept of “ATTITUDE MAKES STYLE!” (Your attitude creates your style!).

The Future of Kawaii: Idols and Fashion Intertwined

This collaboration between “Shitsuji to Maid” and SPINNS exemplifies the dynamic evolution of Kawaii culture, where idol personas seamlessly blend with cutting-edge fashion trends. It showcases how Japanese idols are not just performers but also influential style icons, capable of transforming their image to explore diverse aesthetics from the nostalgic “Heisei Gyaru” to the modern “Jirai-kei.” This synergy creates a compelling narrative that resonates deeply with global fans, offering a fresh perspective on fashion expression and fandom engagement. It’s a clear signal that the future of Kawaii culture abroad will likely see more such innovative partnerships, blurring the lines between music, fashion, and personal identity, inviting everyone to find their own unique style.

Catch more updates from “Shitsuji to Maid” and SPINNS through their official channels:

“Shitsuji to Maid” Official Links:

Nekoneko Hau Official Links:

Shiohana Masamune Official Links:

SPINNS Official Links:

Human Forum Co., Ltd. Official Link:

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