Virtual Stars Meet Real Traditions: Nijisanji Teams Up with Nippon Department Store for a Unique Pop-Up Event

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A Taste of Tradition: Nijisanji x Shiohachi Select Salt Sets

Salt, a cornerstone of Japanese cuisine, is celebrated for its ability to enhance flavors and draw out the natural essence of ingredients. The “Nijisanji x Shiohachi” collaboration introduces eight distinct salts, from which the Livers have each chosen three to create unique sets. These selections promise to transform everyday dishes with just a pinch, reflecting the rich bounty of the land and the dedication of artisans.

Nijisanji x Shiohachi produced by Nippon Department Store

Each select set, priced at 3,564 yen (tax included), includes three varieties of salt and a special comment leaflet from the respective Liver:

  • Oliver Evans Select Set: Features fragrant “Ume Salt” made with Kishu plums, crunchy “Pepper Sesame Salt” with roasted onions, and savory “Spicy Garlic Salt.”
    Oliver Evans Select Set

  • Friodoll Select Set: Offers aromatic “Sakura Salt” blended with cherry blossoms, the same “Spicy Garlic Salt,” and refreshing “Yuzu Salt.”
    Friodoll Select Set

  • Seible Select Set: Includes the invigorating “Yuzu Salt,” crunchy “Pepper Sesame Salt,” and the umami-rich “Spicy Garlic Salt.”
    Seible Select Set

For a deeper dive into the Livers’ salt selections and their recommended cooking applications, a dedicated YouTube video is available: https://youtube.com/live/Cf12zY3zKwM

In addition to in-store pre-sales, these salt sets will be available for online order via STORES from November 27, 2025, 11:00 AM, to December 26, 2025, 11:59 PM, with deliveries scheduled for late March 2026. Fans can secure their sets here: https://niji-nippon-dept.stores.jp

Exclusive Goods and In-Store Experience

The pop-up will also feature a variety of original goods, showcasing the Livers in newly shot, traditional Japanese attire. Visitors can discover a range of unique items, including:

  • Igusa Book Cover (Bunko size): A tactile piece reflecting traditional Japanese craftsmanship. (Available online and at select stores)
    Igusa Book Cover Bunko

  • Tajimaya Coffee x Nippon Department Store Drip Bag Coffee: A collaboration with a renowned coffee shop, offering special blends.
    Tajimaya Coffee x Nippon Department Store Drip Bag Coffee

  • Takahashi-san’s Financier (6 pieces): A delightful sweet treat.
    Takahashi-san's Financier 6 pieces

These items, along with other original Nippon Department Store products introduced in the YouTube project, will be available for purchase. For an immersive experience, life-sized panels of Oliver Evans, Friodoll, and Seible will be installed exclusively at the Nippon Department Store Shokuhinkan location.

Oliver Evans, Friodoll, Seible

Pop-Up Event Details:

About Nijisanji Project and NIJISANJI EN

The Nijisanji Project is a leading VTuber/Virtual Liver project that brings together diverse influencers to accelerate next-generation entertainment through events, merchandise, digital content, and music production. Currently, approximately 150 Livers actively engage with fans on platforms like YouTube. NIJISANJI EN, launched in May 2021, extends this global reach with VTubers primarily active in English-speaking communities.

Nijisanji Project and NIJISANJI EN Logo

Fans are buzzing with excitement for this unprecedented fusion, eager to taste the unique flavors selected by their favorite Livers and embrace the “Wa” aesthetic in new ways. The collaboration’s official website provides further details: https://www.nippon-dept.jp/shop/t/t1260/

Nijisanji Project Links:

About Nippon Department Store

With the concept “Making Japanese department stores interesting,” Nippon Department Store is a specialty shop for food and miscellaneous goods. It discovers and sells carefully selected products from all 47 prefectures of Japan through its direct stores, online shop, and pop-up events. The company actively engages in developing original products and new collaborations, leveraging its extensive retail experience. For more information, visit their website: https://corp.nippon-dept.jp or their online shop: https://www.nippon-dept.jp

This unique collaboration between virtual entertainers and a purveyor of Japanese traditions highlights the evolving landscape of kawaii culture. By blending the digital appeal of VTubers with tangible, high-quality Japanese goods, it creates an accessible bridge for global fans to engage with Japan’s rich heritage, likely inspiring similar cross-cultural initiatives in the future.

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