The Ultimate Beauty Guide: ‘bis’ Magazine’s 2025 Best Cosmetics Revealed
Japan’s influential fashion magazine, ‘bis’, is set to release its annual special beauty feature, unveiling the highly anticipated 2025 Best Cosmetics list. This comprehensive guide, featured in the upcoming Winter issue available December 1st, highlights the top beauty innovations as chosen by a panel of industry experts and beloved ‘bis’ models.
The selection process was rigorous, involving 11 esteemed hair & makeup artists who consistently enhance the ‘bis’ models’ allure, alongside 7 prominent ‘bis’ models themselves, including fan favorites like Sato Noa and Komiya Arisa. Their collective expertise has culminated in a definitive list of the year’s best products, spanning 24 distinct categories across makeup, base makeup, and skincare. Each category proudly showcases its top three selections, offering readers a curated roadmap to beauty excellence.
Beyond the core categories, the Winter issue delves deeper into personal beauty routines. Readers will find insights into the hit hair and body care items favored by models Nakamura Risa, Abe Natsuki, Ohara Yuno, and Mizukoshi Misato. Additionally, the magazine presents brand-specific hit cosmetics, providing a holistic view of the beauty landscape.
Yuna Nakamura of Shiritsu Ebisu Chugaku, who modeled for the Best Cosmetics feature, expressed her delight: “I used cosmetics in colors I don’t usually use, but they were so cute, and I was very happy to discover a new me.” Her reaction captures the transformative power of makeup and the joy of exploring new looks.
‘bis’ magazine, revived by Kobunsha in October 2017, has carved a unique niche as a fashion and culture magazine for those who cherish a “girly heart” with a touch of sophistication – a blend of “sweet but not too cute.” It caters to women who prioritize individuality, delivering its distinctive content through its magazine, website, and various social media platforms, including X, Instagram, YouTube, TikTok, and Threads. Known for its original and artistic layouts, ‘bis’ regularly features popular actresses and idols, making it a trendsetter in Japanese youth culture.
To explore more about ‘bis’ and its world of fashion and beauty, visit:
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bisweb: <https://bisweb.jp/>
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bis Channel: <https://www.youtube.com/channel/UC03MdgLiv5djOqUsv9QwEGw>
This annual best cosmetics announcement from ‘bis’ serves as a beacon for beauty enthusiasts, not just in Japan but potentially for those globally seeking to understand and embrace the evolving trends of Kawaii beauty. The curated selections by influential artists and models will likely shape upcoming beauty routines and product desires, offering a glimpse into the future of playful yet sophisticated aesthetics.
