The highly anticipated 14th “Vogue Beauty Awards 2025 in association with Takashimaya” have officially announced their illustrious winners today. This annual accolade, presented by VOGUE JAPAN, celebrates the year’s most outstanding beauty innovations, drawing insights from an esteemed panel of professionals and the discerning public.
This year’s awards saw a rigorous selection process involving 19 beauty experts, including actor and model Ayaka Miyoshi, novelist and poet Mieko Kawakami, actor Dori Sakurada, and beauty journalist Kaoru Saito. What sets these awards apart is their unique lens, moving beyond mere sales figures to incorporate “future prediction” and a keen “fashion” perspective, ensuring that the chosen products are not just popular but genuinely groundbreaking. The enduring partnership with Takashimaya, a renowned Japanese department store, underscores the premium quality and accessibility of the selected brands.
Adding an exciting layer to the selection, the “Readers’ Choice Award” made a triumphant return, inviting VOGUE JAPAN readers to cast their votes for their ultimate “oshi-cosme” (favorite cosmetics) via X (formerly Twitter). This direct engagement ensures the awards reflect both expert foresight and genuine consumer passion. It’s truly a moment where the collective voice of beauty enthusiasts resonates, shaping the future of cosmetic trends.
The awards encompass eight distinct categories, each celebrating a unique facet of beauty excellence. Here are the distinguished winners:
-
Best of Beauty Award (The highest honor, chosen from all GOLD winners):
- CHANEL Serum In Mist N°1 De CHANEL
-
Breakthrough Award (For revolutionary products that will be remembered a decade from now):
-
GOLD: DECORTÉ Youth Power Essence Lotion
-
SILVER: CLÉ DE PEAU BEAUTÉ Lotion Essentielle A
-
BRONZE: ReFa ReFa Power Straight Iron Pro
-
-
Mode Award (Capturing the current zeitgeist, deeply linked to fashion trends):
-
GOLD: ADDICTION The Single Eyeshadow Sparkle
-
SILVER: NARS Light Reflecting Luminizing Powder
-
BRONZE: YVES SAINT LAURENT YSL Love Shine Gloss Plumper
-
-
Visual Award (For artful and captivating designs):
-
GOLD: CHANEL Serum In Mist N°1 De CHANEL
-
SILVER: PRADA BEAUTY Prada Hand Triple Care Hand Cream
-
BRONZE: DIOR Dior Addict Lip Glow Butter
-
-
Natural Wonder Award (Recognizing sustainable practices and natural ingredients):
-
GOLD: IPSA ME n 1~8
-
SILVER: THREE Essential Scents R
-
BRONZE: UKA izu Kuromoji Water Mist
-
-
Gender Fluid Award (Celebrating boundary-breaking, gender-neutral cosmetics):
-
GOLD: GUERLAIN L’Art et la Matière Vétiver Fauve
-
SILVER: FAS The Black Day Cream
-
BRONZE: ATHLETIA Eau de Parfum
-
-
Readers’ Choice Award (Selected by VOGUE JAPAN content users via X votes):
-
GOLD: SK-II GenOptics CC Primer
-
SILVER: SUQQU Signature Color Eyes 14
-
BRONZE: SHISEIDO Ultimune™ Power Infusing Concentrate
-
-
Editors’ Choice Award (Highlighting products that elevate everyday luxury):
-
JO MALONE LONDON Illuminate Body Treatment Scrub
-
RMK Liquid Foundation Flawless Coverage Plus
-
DIOR Rouge Dior On Stage
-
Beyond the special awards website, the winning products will be extensively featured in the VOGUE JAPAN January 2026 issue (on sale December 1), as well as across digital platforms and social media. Notably, the special supplement of the January issue will include an essay titled “Carrying Wonders” by selection committee member Mieko Kawakami, offering her unique reflections on cosmetics.
These awards not only highlight the pinnacle of beauty innovation but also serve as a compass for future trends in the ever-evolving world of Japanese beauty. The emphasis on sustainability, gender fluidity, and the fusion of fashion with cosmetics suggests a vibrant and inclusive future for kawaii beauty culture globally.
For more details on the winners, please visit the official website:
Vogue Beauty Awards 2025 Special Site
Explore VOGUE JAPAN‘s world:
Learn more about Condé Nast:
