A New Way to Enjoy Cafe Au Lait
Blendy® instant coffee is renowned for its rich body and aroma, making it an excellent companion not only to traditional dairy milk but also to plant-based alternatives like soy, almond, and oat milk. Its instant solubility allows for effortless preparation, enabling consumers to craft a cafe au lait that perfectly suits their mood or preference any day.
At the heart of the “Cafe au Lait-chan mo Instant-n♪ CAFÉ by Blendy®” event is a unique tasting experience. Visitors can select three out of four available milk types—dairy milk, soy milk, almond milk, and oat milk—to compare and contrast with Blendy® instant coffee. This comparative tasting highlights the exceptional versatility of Blendy® instant coffee in pairing with various milks, guiding guests to discover their personal “milk match” that resonates with their taste and feelings.
The venue, “Meiji Park Market,” will be transformed into a serene cafe space, adorned with Blendy® brand’s signature green decorations and warm wood-toned interiors, designed to offer a relaxing and inviting atmosphere.
Event Details and Access
This pop-up event is a fantastic opportunity to experience the ease and joy of making cafe au lait with Blendy® instant coffee in a relaxed setting. It’s an invitation to find your ultimate cafe au lait combination – a truly personal moment of bliss.
Event Schedule:
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December 11 (Thursday), 2025: 16:00 – 19:00 (Last entry 18:30)
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December 12 (Friday) – December 14 (Sunday), 2025: 11:00 – 19:00 (Last entry 18:30)
Location: Meiji Park Market (A Building 1F, 5-7-1 Kasumigaokamachi, Shinjuku-ku, Tokyo, within Metropolitan Meiji Park)
Access:
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Toei Oedo Line: 9-minute walk from Kokuritsu-Kyogijo Station
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Tokyo Metro Ginza Line: 9-minute walk from Gaienmae Station
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JR Sobu Line: 10-minute walk from Sendagaya Station
Admission is free. Please note that during peak hours, numbered tickets may be distributed, and entry will close once tickets are depleted. Guests are advised to arrive no earlier than 15 minutes before opening to manage crowds.
Take the “Milk Match” Experience Home with Exclusive Gifts
To extend the “milk match” experience beyond the event, limited-quantity souvenirs will be offered. By registering as a friend on the Ajinomoto AGF official LINE account, visitors will receive one 70g bag of “Blendy®” Instant Coffee. Those who post photos of the event on social media platforms like X or Instagram with the hashtags #PR #Blendy #CafeAuLaitChan will be gifted an original mug featuring an illustration by popular illustrator COFFEE BOY.
Furthermore, participants who complete a survey will receive one 1000ml carton of Glico Almond Koka Original. These gifts are available while supplies last.
COFFEE BOY is a celebrated illustrator known for his simple yet humorous drawings that often incorporate coffee themes. His work spans various fields, including books, logos, and tour merchandise, with notable collaborations such as LEGO x adidas and illustrations for the Vermeer exhibition.
“Cafe Au Lait-chan’s Happiness” TV Commercial
Ahead of the event, Blendy® has launched a new TV commercial titled “Cafe Au Lait-chan’s Happiness” (15-second and 30-second versions), featuring actress Nana Eikura. The commercials showcase the delightful moments of enjoying Blendy® cafe au lait.
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30-second version: https://youtu.be/Db6HnMEzdpE
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15-second version: https://youtu.be/cqdkC5MHwyc
About Blendy® Instant Coffee
Blendy® instant coffee is crafted from carefully roasted coffee beans, extracted using high temperature and pressure to enhance its roasted and sweet aromas. This process creates a flavor profile perfectly suited for cafe au lait. It blends seamlessly with not only dairy milk but also plant-based options, allowing for an authentic cafe experience right at home.
This event embodies the growing trend of personalized beverage experiences, allowing consumers to explore and customize their daily coffee rituals. It highlights how a simple cup of instant coffee can become a canvas for individual taste, fostering a deeper connection with daily comforts and bringing a touch of personalized joy to everyday life, a delightful aspect of modern Japanese lifestyle culture that resonates globally.
