A Huggable Haven: The “Nuinui Rilakkuma” Collection Arrives
Prepare for an overload of cuteness as San-X Co., Ltd. announces the exclusive release of the “Nuinui Rilakkuma” design goods. This charming new collection features Rilakkuma nestled deeply among a multitude of plushies that strikingly resemble himself, offering a vision of ultimate comfort and warmth. The collection will be available starting December 6, 2025, at Loft stores across Japan (excluding some outlets), followed by an online launch at the San-X Net Shop on December 8, 2025, at 10 AM (JST).
The “Nuinui Rilakkuma” concept, a delightful play on the Japanese word for plushie (“nuigurumi”) and the feeling of snuggling, captures Rilakkuma completely immersed in a soft, fluffy world. Each item in the collection is designed with an elegant, warm aesthetic, featuring classic checks and charming ribbons. It’s a visual story of Rilakkuma finding pure joy in a sea of soft companions, a scene that is sure to bring a smile to anyone’s face.
Dive into the Cozy Product Lineup
The collection boasts a variety of items, each imbued with the “Nuinui Rilakkuma” theme. From plushies that invite endless cuddles to practical accessories adorned with the adorable design, there’s something for every Rilakkuma enthusiast. Imagine the delight of holding a plushie that embodies such gentle comfort!
Here’s a glimpse of the delightful items available:
-
Hanging Plushies (Various): Featuring Rilakkuma and Korilakkuma, perfect for adding a touch of cuteness to bags or keys. (Each 2,750 yen, tax included)
-
Kiiroitori Hanging Plushie: The beloved yellow bird also joins the cozy collection. (2,420 yen, tax included)
-
Plushie: A larger plushie featuring Rilakkuma, Korilakkuma, and Kiiroitori together. (3,850 yen, tax included)
-
Wrapping Plushie Rilakkuma: Designed to be adorable even in its packaging, making it an ideal gift. (4,180 yen, tax included)
-
Plushie Pouch: A fluffy Rilakkuma face pouch with a charming ribbon pull tab. (2,200 yen, tax included)
-
Pouch: A charming pouch featuring multiple Rilakkumas and a green check pattern on the back. (2,200 yen, tax included)
-
Gusseted Drawstring Bag: Perfect for small items, with a lovely Rilakkuma design. (770 yen, tax included)
-
Keyholder: A fluffy Rilakkuma bear-shaped keyholder with a red ribbon. (1,540 yen, tax included)
-
Mini Towel: A soft mini towel featuring the “Nuinui Rilakkuma” design. (770 yen, tax included)
-
Tote Bag: A beige tote bag adorned with Rilakkuma, Korilakkuma, and Kiiroitori. (3,520 yen, tax included)
-
Clear File Set: Practical stationery featuring the adorable character designs. (770 yen, tax included)
-
Block Memo (Various): Two designs of memo blocks for everyday notes. (Each 605 yen, tax included)
Where to Find Your “Nuinui Rilakkuma” Treasures
The collection will be available at select Loft stores nationwide starting December 6, 2025. For a list of participating Loft stores, please visit:
Please note that Loft sales are exclusively in-store, and items will not be available via the Loft online store. Availability may vary by store, and some items may sell out.
For online purchases, the San-X Net Shop will launch the collection on December 8, 2025, at 10 AM (JST). You can find more details and make purchases here:
The Enduring Charm of Rilakkuma and San-X
Rilakkuma, the enigmatic bear in a costume, continues to captivate hearts with his relaxed demeanor and love for daily meals and snacks. Living with OL Kaoru-san alongside Korilakkuma and Kiiroitori, Rilakkuma’s simple joys resonate deeply with fans worldwide. This new collection perfectly embodies Rilakkuma’s comforting essence.
San-X, the creative force behind Rilakkuma and over a thousand other original characters, continuously brings unique and heartwarming designs to life. Their characters, known for their charming yet subtly humorous appeal, offer a sense of comfort and companionship that transcends cultural boundaries. This commitment to creating characters that are “more than just cute” has garnered a vast following globally.
This “Nuinui Rilakkuma” collection is another testament to the enduring power of Kawaii culture to provide comfort and joy. As Rilakkuma finds his cozy spot among his plushie doppelgängers, it reminds us of the simple pleasures and the universal appeal of finding warmth in familiar, adorable companions. Such thoughtfully designed collections continue to strengthen Japan’s Kawaii culture, offering a gentle embrace to fans across the globe and enriching their everyday lives with a touch of playful elegance. It’s a reminder that sometimes, the greatest comfort comes from being snuggled in a pile of your favorite things.
