A Dazzling Revival of Heisei Gyaru Chic
Prepare for a delightful fusion of retro glamour and beloved kawaii characters as two prominent Japanese apparel brands, SPINNS and Babymetalclub, unveil a captivating collaboration with Sanrio. This exclusive “Usagi Series” collection brings the iconic My Melody and the charming Sugarbunnies into a world inspired by the vibrant “Heisei Gyaru” culture, a distinctive fashion trend from Japan’s recent past known for its bold and playful style.
At the heart of this collection is a celebration of the Babymetalclub’s unique take on the Heisei Gyaru aesthetic, characterized by an abundance of leopard print and eye-catching “shopping pink” hues. A key detail that adds to the charm? The characters’ eyes, which sparkle with a playful gleam, perfectly embodying the collection’s spirited essence.
Collection Highlights: From Glamorous Accessories to Iconic Apparel
The collaboration offers a diverse range of items designed to immerse fans in this nostalgic yet fresh world. The accessories line is packed with adorable and functional pieces, including generously sized mirrors perfect for makeup routines, large-capacity face totes ideal for carrying essentials, and charming keychains to adorn any bag. Each item is crafted to inject a dose of cuteness and glam into daily life.
For those looking to embrace the full “Hime Gyaru” (Princess Gyaru) look, the apparel line features pieces reminiscent of the fashion worn by gyaru of that era. Standout items include a stylish cape and an off-the-shoulder knit top, both designed to capture the essence of the period’s distinctive fashion. Every piece in this collection is a special creation, expressing the “My Melody and Sugarbunnies” gyaru world through SPINNS’ unique interpretation.
Where to Find the Collection
The “Usagi Series” collection will be available for purchase and reservation through official channels:
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SPINNS Official Online Store: Reservations will be open from December 5th (Friday) to December 12th (Friday).
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SPINNS Retail Stores: In-store sales will commence on December 19th (Friday).
Participating SPINNS stores include:
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SPINNS Sapporo Store
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SPINNS SHIBUYA109 Store
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SUPER SPINNS Umeda HEPHIVE Store
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SUPER SPINNS Fukuoka PARCO Store
The Brands Behind the Magic
SPINNS operates under the concept of “ATTITUDE MAKES STYLE!” and is known for its “NEW&VINTAGE STYLE MARKET.” It offers a wide selection of original products and items from around the world, blending fashion with music, art, and other youth cultures to propose a unique lifestyle. As one fan exclaimed, “SPINNS always has the coolest collaborations that truly speak to our generation!” You can explore more about SPINNS through their official channels:
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Official Website: https://www.spinns.com/
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Official Online Store: https://www.spinns.jp/
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Store List: https://www.spinns.jp/f/shop
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Official Twitter: https://twitter.com/spinns_com
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Official Instagram: https://www.instagram.com/spinns_official/
Babymetalclub is a brand that channels the nostalgia, vibrancy, and boldness of 2000s GAL culture through iconic designs and trendy silhouettes. It offers decorative and daring looks for women who love to express their individual style.
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Official Online Store: https://babymetalclubjapan.jp/
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Official Instagram: https://www.instagram.com/babymetalclub_jp/
This collaboration is a testament to the enduring appeal of kawaii culture and its ability to continually reinvent itself by drawing inspiration from past trends. For global fans of Japanese fashion and Sanrio characters, this collection offers a unique opportunity to own a piece of Japan’s vibrant cultural history, reimagined for the contemporary era. It promises to further bridge cultural gaps and bring the joyful, expressive spirit of Heisei Gyaru to an international audience, perhaps sparking new interpretations of kawaii style worldwide.
