Elevating a Premium Brand: The Journey of Nishio Matcha
The Nishio Tea Cooperative has embarked on a strategic project to solidify Nishio Matcha’s reputation as a high-end brand, ensuring the stability of its producers and the continuity of its rich cultural heritage. The journey began in 2021 with JINNAN CAFE in Shibuya, a successful partnership aimed at introducing the exquisite flavors of Aichi’s Nishio Matcha to the Tokyo metropolitan area. This ongoing success has culminated in the fifth installment of this beloved collaboration.
This year’s expansion into Ginza, a district synonymous with luxury, with Kannonnyama Fruit Parlor as a new partner, signifies a bold step. By blending Nishio Matcha’s superior quality with Kannonnyama Fruit Parlor’s renowned expertise in fruits, the collaboration aims to offer an unparalleled experience, enhancing the brand’s image and perceived value. The involvement of matcha-focused influencer Matcha_Mon in supervising some of the Kannonnyama Fruit Parlor’s creations highlights the dedication to extracting the supreme flavor of Nishio Matcha.
A Symphony of Flavors: Limited-Time Collaboration Menu
Five unique items have been meticulously crafted, each showcasing the deep, aromatic profile of Nishio Matcha alongside the distinct character of each collaborating cafe. These limited-edition delights are available for just two weeks.
Kannonnyama Fruit Parlor Ginza Exclusive (2 Items)
These two parfaits, developed with the supervision of matcha-focused influencer Matcha_Mon, promise to deliver the ultimate Nishio Matcha experience.
-
Nishio Matcha and Strawberry Parfait (2,890 yen including tax)
A visually stunning parfait featuring homemade Nishio Matcha ice cream contrasted with vibrant red strawberries. Crunchy matcha granola adds a delightful texture, while the refreshing strawberries provide a clean finish to this luxurious treat.
-
Nishio Matcha and Baby Mikan Parfait (2,690 yen including tax)
This parfait marries the rich notes of Nishio Matcha with the charming small “baby mikan” tangerines from Wakayama Prefecture. Homemade matcha ice cream and cream are balanced by the fresh zest of mikan, creating a dessert that is both intense and refreshingly light.
JINNAN CAFE Exclusive (3 Items)
JINNAN CAFE introduces three creations, including their signature soufflé pancake, designed to let the rich essence of Nishio Matcha shine through.
-
Nishio Matcha Japanese Chestnut Soufflé Mont Blanc (1,950 yen including tax)
A harmonious blend of rich Japanese chestnut flavor and the fragrant bitterness of Nishio Matcha in a special Mont Blanc cream. Built upon JINNAN CAFE’s fluffy soufflé pancake, it encases homemade gyuhi (soft mochi) and tsubu-an (sweet red bean paste), offering a delightful fusion of Japanese elements.
-
Nishio Matcha Rich Affogato (1,100 yen including tax)
Indulge in the intense flavor of Nishio Matcha poured over a scoop of homemade matcha and vanilla gelato. This elegant dessert is accompanied by homemade matcha truffles, matcha warabi mochi, and shiratama (mochi balls) for a truly immersive matcha experience.
-
Nishio Matcha White Latte (850 yen including tax)
A comforting and visually appealing matcha latte crafted by dissolving Nishio Matcha and white chocolate into milk. It’s a sweet, gentle beverage perfect for a relaxing moment.
Collaboration Cafe Locations
These exclusive matcha creations await at the following locations:
-
Kannonnyama Fruit Parlor Ginza
Address: 4-10-5 Ginza, Chuo-ku, Tokyo 104-0061 -
JINNAN CAFE
Address: CooLa Building 1F/B1F, 1-17-5 Jinnan, Shibuya-ku, Tokyo 150-0041
The Future of Nishio Matcha and Japanese Lifestyle
This limited-time collaboration not only offers a chance to savor exceptional matcha desserts but also plays a crucial role in the Nishio Tea Cooperative’s long-term vision. By extending its reach to high-end locations like Ginza and collaborating with respected culinary establishments, Nishio Matcha is actively strengthening its brand as a premium Japanese ingredient. This initiative contributes significantly to the global appreciation of authentic Japanese culinary traditions and the rich, nuanced flavors that define a sophisticated ‘Kawaii Japan lifestyle’. It’s a testament to how traditional ingredients can evolve into modern, luxurious experiences, captivating palates both locally and internationally. For more information on Nishio Matcha, visit nishiomatcha.jp.
