Exclusive Sneak Peek: Standout New Items
The event will feature two particularly noteworthy new items available for early purchase or pre-order, each designed to embody Aiméine’s core philosophy of elegant comfort.
I-line Rib Dress
This new dress is designed to offer both a beautiful silhouette and comfortable wear, featuring built-in cups for seamless styling. Crafted from a soft rayon-blend fabric, it subtly shimmers with interwoven lame threads, adding a touch of refined glamour. The silhouette is meticulously tailored to flatter, gently shaping the waist while allowing for a relaxed fit around the hips. The back showcases a deep square open design, creating a healthy, airy feel. The integrated fabric tape ensures both aesthetic appeal and stable support. Delicate sheer knit fabric is docked at the cuffs with a slit, lending a cool, mature impression. This versatile piece requires no inner layer and is suitable for both special occasions and daily wear, making it a true wardrobe hero.
Stand Collar Jacket Dress Set
This two-piece set offers exceptional versatility, allowing for stylish coordination across various seasons. It includes a sophisticated jacket and a matching camisole dress, which can be worn together for an elegant dress look or as separate pieces. The jacket features a double-breasted design, allowing it to be styled with all buttons fastened for a stand-neck look or open as a classic tailored jacket. Its belted cuffs, reminiscent of a coat, can be rolled up for a relaxed, chic vibe. The accompanying camisole dress includes side belts at the waist, enabling adjustable shaping to suit individual preferences. A wide facing at the hem ensures a natural flare and a secure, graceful hemline.
Connect with Aiméine: Special Instagram LIVEs
Ahead of the event, Aiméine will host two consecutive live streams on its official Instagram account, providing detailed insights into the holiday collection and new arrivals. Fans are invited to tune in for an in-depth look and a chance to engage with the brand’s vision.
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December 2nd (Tuesday) 12:00 JST: Introduction to popular items from the Osaka POP UP event and detailed announcements regarding the Shibuya Modi event.
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December 3rd (Wednesday) 19:00 JST: A comprehensive overview of the new items available for sale and pre-order at the Modi event.
About Aiméine
Aiméine’s brand concept revolves around creating “loved elegant styles” that blend natural softness with refined urban sophistication. The brand aims to offer clothing that inspires joy in dressing up and fosters self-love, accompanying wearers through special memories and quietly empowering them. This philosophy is evident in the thoughtful design and versatile appeal of its collections.
About Director Aya Uchiyama
Aya Uchiyama, the creative force behind Aiméine, began her career as a shop staff member for the apparel brand COCO DEAL, where she now also works in the SNS department. Her talent was recognized at the “STAFF OF THE YEAR 2022” competition, where she achieved an impressive 4th place among Japan’s top sales staff. On her personal Instagram, Uchiyama’s styling, which often blends sweet elegance with sensual skin exposure, has garnered widespread support across diverse audiences. She regularly shares Aiméine’s latest looks on her personal page, inspiring her followers with fresh ideas.
Aiméine’s approach, blending an influencer’s personal touch with sophisticated design, marks a compelling evolution in Japanese fashion. As brands like Aiméine continue to bridge online communities with physical retail experiences, they are shaping the future of Kawaii culture, offering an elegant and empowering aesthetic that resonates with a global audience beyond traditional notions of cuteness. This blend of accessibility and refined style will surely continue to captivate fashion lovers worldwide.
