SHIPS Celebrates 50 Years with Exclusive House Tartan in “SHIPS HAPPY HOLIDAYS 2025” Campaign
This holiday season, SHIPS, a venerable Japanese fashion retailer, invites customers to celebrate its 50th anniversary with the “SHIPS HAPPY HOLIDAYS 2025” campaign. Running from November 28, 2025, to December 25, 2025, this special event centers around a newly created, officially registered House Tartan, symbolizing five decades of style and gratitude.
The campaign spans all SHIPS stores nationwide and its official online shop, offering a curated selection of gift items designed to make holiday gifting truly special. From exclusive gift boxes adorned with the unique tartan to engaging digital services available through the SHIPS official app, the initiative aims to enhance the festive shopping experience for everyone.
The Heart of the Celebration: SHIPS House Tartan
At the core of the 50th-anniversary celebration is the birth of the House Tartan “SHIPS.” This distinctive pattern was developed in collaboration with Kinloch Anderson, a renowned tailor and kiltmaker established in 1868 in Edinburgh, Scotland, known for upholding authentic British traditional styles.
This isn’t merely a decorative pattern; it’s a meticulously crafted narrative woven into fabric. The tartan’s design and color palette reflect SHIPS’ traditions, philosophy, and journey, drawing inspiration from its unique story and the colors of nature. Each hue holds a special significance:
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Green: Represents “MIURA & SONS,” the precursor to SHIPS in 1975. This small shop embodied the authentic vibe of the American West Coast, a dream destination for many Japanese at the time, with its white exterior adorned by ivy – hence, green.
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Navy Blue: Symbolizes the “SHIPS” era, which began in 1977 with a new challenge to source quality products globally. This color reflects the sea, connecting to the idea of voyages and representing trust, security, and sincerity, also serving as the corporate color.
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Saxe Blue: Evokes the expansive sky that merges with the sea beyond the horizon, embodying hope and endless possibilities. It captures the vastness of the heavens, where the boundary with the ocean is sometimes gentle, sometimes clear, stretching infinitely.
This deeply meaningful tartan has been officially registered with The Scottish Register of Tartans, cementing its authenticity and heritage. It will be featured across a variety of items, continuing SHIPS’ legacy as an evolving heritage brand that passes down a timeless traditional spirit to future generations.
Exclusive Holiday Offerings and Digital Delights
Beyond a diverse range of gift items, the campaign introduces several unique services:
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Special Gift Boxes & Shoppers: In-store purchases will feature 50th-anniversary shoppers and limited-time gift boxes, both adorned with the House Tartan “SHIPS.” These thoughtful touches add an extra layer of elegance to holiday presents.
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Official App Exclusive Digital Services: The SHIPS official app becomes a hub for holiday cheer, offering:
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Original Wallpaper Download Service: Users can download exclusive smartphone wallpapers featuring holiday-themed designs.
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Daily “Point Lottery”: Each day, 10 lucky participants will win 500 SHIPS Member’s Club points. Participants can draw the lottery once daily, with membership registration required.
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These initiatives are designed to make finding the perfect gift for loved ones, expressions of gratitude, or even a special treat for oneself, an enjoyable and memorable experience.
A Legacy of Style and Craftsmanship
SHIPS, established in 1975, has a rich history rooted in “Miura Shoten,” founded in Tokyo’s Ueno Ameyoko in 1952. Evolving through “MIURA & SONS” to the first “SHIPS Ginza Store” in 1977, the company officially became SHIPS Co., Ltd. in 1987. With a concept of “Stylish Standard,” SHIPS continues to propose styles that blend trends with timeless basics, offering a selection of domestic and international brands alongside its original products across men’s, women’s, and kids’ apparel and accessories.
This unique tartan is more than just a pattern; it’s a wearable story of SHIPS’ journey, weaving together threads of heritage, aspiration, and heartfelt gratitude. The meticulous care in crafting this tartan, from its collaboration with a Scottish heritage brand to the symbolic meaning behind each thread, resonates deeply with the broader Japanese aesthetic of thoughtful design and attention to detail. This approach to fashion, blending global traditions with a distinctly Japanese sensibility, is likely to captivate international audiences, further enriching the global appreciation for Japanese fashion culture.
For more details on the campaign and SHIPS’ 50th anniversary, please visit:
