The “QUOLOFUNE x MARY QUANT NOVOTILE Can” Takes Center Stage
The centerpiece of this collaboration is the “QUOLOFUNE x MARY QUANT NOVOTILE Can.” This special edition features QUOLOFUNE’s beloved Novotile, a baked chocolate cookie, presented in an exclusive, original tin. Each set also includes a unique collaboration charm and a specially designed tote bag, making it a perfect gift or a luxurious treat for oneself.
The Novotile cookies themselves offer a delightful sensory experience with their “crispy” and “crumbly” texture. These baked chocolate cookies are crafted from finely crushed castella rusks mixed with gently sweetened chocolate, then carefully baked to perfection. For this collaboration, they are individually wrapped in a specially designed package that adds an extra touch of elegance and festivity.
Adding to the charm is the exclusive collaboration accessory, a sophisticated monochrome charm that beautifully marries the aesthetics of both brands. It features MARY QUANT’s iconic daisy motif alongside QUOLOFUNE’s distinctive logo, creating a chic keepsake.
To complete the collection, a limited-edition tote bag has been created. One side showcases MARY QUANT’s recognizable daisy, while the other features the striking motif from the Novotile packaging, offering a stylish accessory for carrying your sweet treasures.
A Meeting of Culinary Art and Fashion Innovation
This partnership brings together two distinctive Japanese brands. QUOLOFUNE, headquartered in Jiyugaoka, Tokyo, is renowned for its castella cakes and other confections, emphasizing the natural power of ingredients and traditional techniques.
MARY QUANT, celebrating its 70th anniversary, was founded by fashion creator Mary Quant, who revolutionized fashion in the 1950s with the introduction of the mini skirt. Her brand embodies the concept of “freedom and individuality,” encouraging self-expression through vibrant cosmetics, skincare, and fashion items.
According to Yuka Okumura, Public Relations representative for QUOLOFUNE’s Sales Department, the greatest challenge was “how to naturally merge QUOLOFUNE’s delicate confections with the sophisticated world of the fashion and cosmetics brand MARY QUANT.” She added, “There were many trials and errors in the process of connecting different fields, but I feel that this challenge led to new discoveries. While valuing tradition, we hope that younger generations will also choose this as a special gift or a reward for themselves.”
Availability and Details
The “QUOLOFUNE x MARY QUANT NOVOTILE Can” will be available for a limited time, making it an ideal choice for the holiday season.
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Product Name: QUOLOFUNE x MARY QUANT NOVOTILE Can
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Contents: Novotile (Dark/White, 5 pieces each), 1 original charm, 1 tote bag
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Price: 5,001 JPY (4,630 JPY + tax)
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Sales Period: December 1st (Monday) to late December
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Participating Stores: All QUOLOFUNE stores, including Jiyugaoka Main Store and Minamihorie Store (excluding Maruhiro Kawagoe Store, Kansai International Airport Store, and airport souvenir stores).
For more information on the collaboration and store locations, please visit the official websites:
This collaboration is more than just a sweet treat; it’s a testament to how Japanese brands are continually innovating and bridging diverse creative fields. By intertwining the delicate artistry of confectionery with the bold spirit of fashion, QUOLOFUNE and MARY QUANT are setting a new standard for lifestyle collaborations, potentially inspiring future cross-cultural and cross-industry partnerships that elevate the global appeal of Kawaii culture. It’s a delightful invitation to experience a moment of luxury, blending tradition with modern flair, and hinting at a future where everyday items become art.
