Heather and Hitoka Sakai Unveil The ‘Cutest Ever’ Christmas Collection
Japanese fashion brand Heather, part of the and ST HD Group, has announced a special collaboration with Hitoka Sakai of the popular idol group Cho Tokimeki♡Sendenbu. This exciting partnership, launching on November 26 (Wednesday) at 9:00 JST, features seven distinct Christmas looks designed to help wearers achieve their “cutest self” this holiday season. The collaboration was sparked by the perfect synergy between Christmas’s iconic red and Hitoka Sakai’s vibrant “Cho Tokimeki♡Red” member color, promising a collection that embodies festive charm and idol-inspired flair.
Discover the 7 “Cutest Ever” Christmas Looks
The collection showcases Heather’s trendy items, including a range of red pieces, styled to create uniquely adorable ensembles. Each look is carefully curated to offer diverse options for holiday celebrations.
Look 1: Cozy Reindeer Charm
This look features a charming reindeer Nordic knit in ivory, paired with a lace-trimmed frill mini skirt in off-white. A voluminous fringe muffler in festive red adds a pop of color, complemented by black dot hairpins. This ensemble perfectly blends warmth with playful holiday spirit.
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Reindeer Nordic Knit: ¥7,190
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Lace 切り替え Frill Mini Skirt: ¥6,600
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Voluminous Fringe Muffler: ¥4,400
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Dot Hairpin 2PSET: ¥1,650
Look 2: Elegant Fur Hooded Style
An ivory fur-hooded knit takes center stage, paired with an assort check tight mini skirt in bordeaux. High socks with decorative parts and black double-strap mules complete this sophisticated yet cute outfit. Ivory dot hairpins add a delicate touch.
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Fur Hood Knit: ¥7,920
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Assort Check Tight Mini Skirt: ¥6,090
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Parts Attached High SOX: ¥1,980
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Double Strap Mules: ¥6,600
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Dot Hairpin 2PSET: ¥1,650
Look 3: Bold Red Statement
Embrace the holiday color with a red jacquard logo knit. This is styled with high-waisted wool-like tight short pants in ivory, creating a vibrant and energetic look. Ivory dot hairpins provide a subtle accessory.
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Jacquard Logo Knit: ¥6,600
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High Waist Wool-like Tight Short Pants: ¥6,090
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Dot Hairpin 2PSET: ¥1,650
Look 4: Luxurious Faux Fur Glamour
Step out in style with an off-white MIX fur middle jacket, layered over a black hot-fit circular zip cami mini dress. Lace high socks and black double-strap mules add to the chicness. Complete the ensemble with off-white fur mittens and a voluminous ribbon scrunchie in ivory dot.
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MIX Fur Middle Jacket: ¥15,400
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Circular ZIP Cami Mini Dress: ¥9,390
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Lace High SOX: ¥1,650
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Double Strap Mules: ¥6,600
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Fur Mittens: ¥4,400
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Voluminous Ribbon Scrunchie: ¥1,870
Look 5: Sweet Ribbon Cardigan Ensemble
This look features a grey 2WAY cable ribbon cardigan, perfectly matched with a belted assort pleats mini skirt in black check. Lace high socks and black double-strap mules create a sweet and sophisticated appeal.
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2WAY Cable Ribbon Cardigan: ¥7,190
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Belted Assort Pleats Mini Skirt: ¥6,930
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Lace High SOX: ¥1,650
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Double Strap Mules: ¥6,600
Look 6: Chic Mouton Jacket Comfort
Stay warm and stylish in a camel fur collar BIG mouton jacket. This look is accessorized with black dot hairpins, offering a blend of comfort and casual elegance.
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Fur Collar BIG Mouton Jacket: ¥16,500
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Dot Hairpin 2PSET: ¥1,650
Look 7: Modern Long Boot Silhouette
An ivory shaggy turtle ribbon knit is paired with a wrap tight mini skirt in brown, creating a sleek silhouette. Brown processed inheel stretch long boots complete this modern and chic winter outfit.
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Shaggy Turtle Ribbon Knit: ¥6,600
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Wrap Tight Mini Skirt: ¥6,090
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Inheel Stretch Long Boots: ¥11,000
(All prices are tax-inclusive.)
Exclusive Campaigns and Special Features
To celebrate this collaboration, Heather is rolling out several exciting initiatives:
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Heather Shinjuku Lumine Est Exclusive Poster: Starting November 26, fans can visit the Heather Shinjuku Lumine Est store to see a special poster featuring Hitoka Sakai’s handwritten autograph. This is a unique opportunity for fans to experience the collaboration up close.
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Limited Edition Christmas Shopper: Customers making purchases at any Heather store nationwide will receive their items in a limited edition Christmas shopper. These are available while supplies last.
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Autographed Cheki Photo Giveaway: An exclusive present campaign will be held on Heather’s official Instagram, where participants can win an autographed cheki (polaroid) photo of Hitoka Sakai. Details for this campaign can be found on the official Heather Instagram.
Where to Find the Collection and Campaign Information
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Special Website: https://www.dot-st.com/heather/cp/25christmas
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Participating Stores: All Heather stores, the official WEB store and ST, ZOZOTOWN, and Rakuten Fashion.
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Autographed Poster Location: Heather Shinjuku Lumine Est (Lumine Est 2F, Shinjuku 3-38-1, Shinjuku-ku, Tokyo).
Spotlight on Hitoka Sakai
Hitoka Sakai is a dynamic member of the six-member idol group Cho Tokimeki♡Sendenbu, where her designated color is “Cho Tokimeki♡Red.” The group gained significant attention in 2024 when their song “Saijoukyu ni Kawaii no!” (The Cutest Ever!) achieved over 1.2 billion views on TikTok. Following this success, their track “Chou Saikyou” surpassed 2.5 billion TikTok views, further cementing their popularity. Sakai serves as the group’s center and actively pursues acting and modeling careers, appearing in variety shows and dramas. For fans of Cho Tokimeki♡Sendenbu, this collaboration is a dream come true, offering a chance to embody the ‘Cho Tokimeki♡Red’ spirit of Hitoka Sakai herself!
About Heather
Heather is a brand dedicated to “playful girls” who never forget their sense of fun. It offers a blend of girlish and edgy items, incorporating current trends to propose authentic, life-sized styles. More information can be found at:
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Official WEB Store and ST: https://www.dot-st.com/
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Official Brand Site: https://www.dot-st.com/heather/
About Adastria Co., Ltd.
Adastria Co., Ltd. operates over 40 brands, including “GLOBAL WORK,” “niko and …,” and “LOWRYS FARM,” with approximately 1,500 stores domestically and internationally. The company aims to become a global multi-brand company that excites everyone’s life through fashion, guided by its mission “Play fashion!”. For more details, visit https://www.adastria.co.jp/.
About and ST HD Group
The and ST HD Group is a multi-company group comprising various entities such as Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and ZETTON Inc., which manage apparel, general merchandise, and food and beverage brands. It also includes and ST Co., Ltd., which operates mall and media businesses, Adastria Logistics Co., Ltd., responsible for group logistics, and WeOur Co., Ltd., a special subsidiary. The group endeavors to become a “Play fashion! platformer” by strengthening ties with diverse stakeholders and expanding the excitement of fashion both domestically and globally. Learn more at:
This collaboration between Heather and Hitoka Sakai highlights a vibrant fusion of Japanese idol culture and contemporary fashion. It not only offers fans a tangible way to connect with their favorite artist but also sets a playful trend for holiday styling. Such partnerships are increasingly vital in expanding the global reach of “kawaii” culture, demonstrating how idol influence can shape fashion narratives and inspire personal expression across borders.
