Moomin’s Sweet 80th: A Nordic Dream Collaboration Unfurls

kawaii Goods & Daily Items

A Trio of Finnish Icons

This special project sees Fazer commissioning ARABIA to create a limited-edition Moomin bowl, a true collector’s item set to be released on December 5, 2025. Fazer, established in 1891, has a rich history spanning over 130 years, upholding its founding principle of “providing happy moments.” The company is also committed to ethical practices, using 100% Responsible Cocoa to support cocoa farmers and protect forests.

Fazer Milk Chocolate

The connection between Moomin creator Tove Jansson and Fazer runs deep, dating back to 1937, even before the first Moomin story was published. Notably, in the inaugural Moomin novel, the Moomin family’s fondness for Fazer’s delicious chocolates is vividly depicted, often to the point of overindulgence.

A Bowl Steeped in Moomin History

This commemorative bowl features a precious illustration from that very first Moomin story, an artwork that, until now, has never been used outside of books. This makes the ARABIA-crafted bowl an exceptionally rare and meaningful piece for fans worldwide.

Moomin x Arabia x Fazer Bowl and Fazer Chocolate

ARABIA’s Moomin tableware collection, known as “Mooments of Magic,” is designed to celebrate shared moments with family and friends, embodying kindness and gracious hospitality. The new collaboration bowl perfectly aligns with this philosophy, inviting users to cherish every “Mooment” with a touch of Moomin charm.

Moomin x Arabia x Fazer Bowl in its packaging

Moomin x Arabia x Fazer Bowl with Moominpapa illustration

Moomin x Arabia x Fazer Bowl with Sniff and Moomintroll illustration

Bottom of the Moomin x Arabia x Fazer Bowl, highlighting the 80th anniversary

Product Details and Availability

The Moomin x ARABIA x Fazer Bowl measures 15cm, priced at 7,700 JPY (tax included). Crafted from porcelain, it has a diameter of approximately 150mm and a height of 55mm, with a capacity of about 280ml. It is produced in Thailand. Please note that minor imperfections such as small black spots or indentations may be present due to the nature of the material, but these do not affect the quality.

This isn’t just a bowl; it’s a piece of Moomin Valley history, ready to bring a touch of that whimsical world to your everyday meals.

Sales will commence simultaneously on December 5, 2025, at various locations, all offering limited quantities:

  • MOOMIN SHOP (Ginza, Osaka, Nagoya, Futako-Tamagawa, Yokohama)

  • MOOMIN SHOP CASUAL EDITION (various stores)

  • MOOMIN CAFE STAND Koshigaya Lake Town

  • MOOMIN SHOP ONLINE

  • Moominvalley Park

  • Hokuou Zakkka Metsa Store

  • Hokuou Zakkka Tokyo Dome Store

  • Hokuou Zakkka (Online)

  • JR Nagoya Takashimaya Nordic Exhibition

For inquiries regarding sales status, please contact each respective shop directly.

The Enduring Appeal of Kawaii Culture

This heartwarming collaboration exemplifies the enduring global appeal of Moomin and the broader Kawaii culture. By intertwining a beloved character with iconic lifestyle brands and a rich historical narrative, these partnerships create tangible connections to cherished stories and values. Such thoughtful collaborations, deeply rooted in character lore and cultural heritage, continually expand the global reach of Kawaii culture, transforming beloved characters into tangible, cherished elements of daily life worldwide.

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