Mimi Beauty Meets 2026: Two Days of Dazzling Beauty in Tokyo
Tokyo is set to sparkle with the return of “Mimi Beauty Meets,” a highly anticipated real-life beauty event presented by the renowned beauty media, Mimi Beauty. Following two years of successful runs, this immersive experience, now rebranded as Mimi Beauty Meets, will unfold over two captivating days on February 21st (Saturday) and 22nd (Sunday), 2026, at the TFT Hall in Ariake, Tokyo. This event is a beacon for beauty enthusiasts, offering a unique opportunity to connect with brand experts, influential figures, and makeup artists at the forefront of the industry.
Since its inception in August-September 2020, “Beauty Meets” has captivated audiences, holding 11 events both online and offline. The event has garnered immense enthusiasm, attracting over 50,000 cumulative applicants, inspiring more than 50,000 SNS posts, and achieving an estimated reach of over 660 million. These figures underscore the event’s significant impact and its role in shaping beauty conversations.
Event Overview: Your Gateway to Beauty Innovation
The 12th iteration, “Mimi Beauty Meets 2026,” marks the third real-life event, promising an even richer experience than before. Attendees can look forward to a vibrant array of activities, including engaging stage presentations by leading brands and guest speakers, hands-on experience booths from various cosmetic manufacturers, and exclusive Mimi Beauty areas. This event is designed to offer tactile and sensory experiences that online platforms simply cannot replicate, providing a chance to discover new products and techniques that ignite a sense of “tokimeki”—the Japanese word for a fluttering, heart-pounding sensation of excitement and joy.
Event Details:
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Event Name: Mimi Beauty Meets 2026
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Dates: February 21st (Saturday) & February 22nd (Sunday), 2026
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Sessions:
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Part 1: 10:00 AM – 1:30 PM
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Part 2: 3:00 PM – 6:30 PM
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Venue: TFT Hall, 2nd Floor, West Wing, TFT Building, 3-4-10 Ariake, Koto-ku, Tokyo
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Admission: Free
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How to Participate: Pre-application and lottery selection. Further details can be found at https://mimitv.co.jp/lp/beautymeets_2026/
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Application Period: November 26th (Wednesday), 2025 – December 12th (Friday), 2025
Participating Brands (in alphabetical order):
Avance, Anessa, Iona F, CANMAKE, Curel, Cleansing Research, Cape, Shiseido UV, Naris Up, NIVEA, Liese, LuLuLun, 3650, Biore UV, byTREES, CEZANNE, Dove, Dr.G, GLOWPICK, hince, INNISFREE, KOPHER, melt, ONE THING, SANA (Nameraka Honpo, Keana Pate Shokunin, SANA New Born, GLASOON), Savon du Savota, and others.
Star-Studded Stages and Engaging Content
The event boasts an impressive lineup of guest speakers and themed stages across both days, promising insights into the latest beauty trends and techniques.
February 21st (Saturday) Highlights:
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10:30 AM – 11:30 AM: Nagomi x GENTY x Kenya Tadatomo
- “Creating Beloved, Joyful Makeup with GENTY”
- Model Nagomi and popular hair and makeup artist Kenya Tadatomo will showcase special makeup techniques using items from Nagomi’s brand, GENTY, focusing on soft, joyful looks with easy-to-follow demonstrations.
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12:30 PM – 1:30 PM: inoui
- “Refined Effortlessness Born from Layering ‘Light’”
- Discover makeup that empowers confidence while embracing your authentic self. inoui’s unique approach to layering light enhances natural beauty, creating a sophisticated yet relaxed look perfect for the spring season. Practical techniques will be shared to elevate your makeup game.
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3:30 PM – 4:15 PM: Hitomi Maizora x Tomoko Okada
- “The Beauty of Performance, The Beauty of Creation: Hitomi Maizora x Tomoko Okada Special Talk & Makeup Show”
- Former Takarazuka Revue Star Troupe Top Musume Yaku Hitomi Maizora and hair and makeup artist Tomoko Okada will share their real-life makeup routines and beloved cosmetics, followed by a live makeup demonstration. Find hints for your own unique beauty.
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5:30 PM – 6:15 PM: Einstein’s Kawai x Mayurika x Benishoga x Rainbow’s Ikeda
- “Deep Dive into Comedians’ Beauty Routines”
- Hosted by Mayurika, this stage will feature Einstein’s Yuzuru Kawai, Benishoga, and Rainbow’s Ikeda discussing their latest beauty obsessions. Expect insider beauty secrets and laugh-out-loud moments that you won’t hear anywhere else!
February 22nd (Sunday) Highlights:
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10:30 AM – 11:30 AM: CANMAKE
- “Cute! Layered Spring Makeup by CANMAKE”
- Embrace cuteness with freedom! CANMAKE will introduce their 2026 spring collection, showcasing unique spring makeup looks that add a touch of sparkle to everyday life. Discover new ways to express your “kawaii.”
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12:30 PM – 1:30 PM: Shinobu Igari x Seira Jonishi
- “Shinobu Igari’s Trendsetting ‘Modern Cute’ Makeup for 2026”
- Hair and makeup artist Shinobu Igari, known for constantly updating the “modern cute” aesthetic, will reveal the cutting-edge makeup trends for 2026 with model Seira Jonishi. This special stage will feature the latest spring looks and delve into the philosophy behind Igari’s makeup artistry.
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3:30 PM – 4:15 PM: SminkArt x Mami Kurata x Chisasako
- “BEAUTY REBORN — The Moment Cosmetics Transform into Art”
- Experience live how discarded cosmetics are reborn as art through SminkArt’s regeneration technology and the artistic sensibilities of illustrators. This stage will also feature the latest beauty talks as colors come to life, exploring new forms of beauty.
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5:30 PM – 6:15 PM: Rurika Miya x Karen Yui x Saaya Hanashiro
- “Beyond Beauty: Rurika Miya x Karen Yui x Saaya Hanashiro on ‘Beauty That Creates Me’”
- A talk show exploring the inner radiance and daily habits that lie beyond superficial beauty, offering tips for living authentically.
Beyond the Main Stages: A World of Beauty to Explore
In addition to the main stages and brand booths, “Mimi Beauty Meets 2026” will offer other engaging content. This includes exclusive seminars for lucky Mimist members (via separate application and lottery) and the “Beauty Aruaru Exhibition,” where beauty enthusiasts can find relatable and humorous “beauty common experiences.” These additional features promise to add even more layers of enjoyment and discovery to the event.
About Mimi Beauty: Inspiring a World of “Tokimeki”
Mimi Beauty operates a social media-focused platform with the concept of “Together, a World that Sparkles with Beauty.” Beyond simply disseminating beauty information, Mimi Beauty aims to evolve into a media co-created with its users, offering diverse beauty experiences. The goal is to create opportunities for everyone to enjoy the “transformation of beauty” and embrace their unique charm.
Connect with Mimi Beauty:
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Mimi Beauty Official Website: https://mimitv.co.jp/
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Mimi Beauty Official X (formerly Twitter): https://x.com/@MimiBeauty__
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Mimi Beauty Official Instagram: https://www.instagram.com/mimi_beauty.official/
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Mimi Beauty Official YouTube: https://www.youtube.com/@Mimi_Beauty1
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Mimi Beauty Official TikTok: https://www.tiktok.com/@mimibeauty_official1
The Future of Kawaii Beauty: A Global Spark
“Mimi Beauty Meets 2026” is more than just a beauty event; it’s a vibrant celebration of self-expression and the ever-evolving landscape of Japanese beauty. The emphasis on “tokimeki”—that thrilling flutter of excitement—resonates deeply with the Kawaii culture, which celebrates joy, cuteness, and personal delight. As these trends continue to gain global traction, events like Mimi Beauty Meets serve as vital platforms, showcasing innovative products and techniques that empower individuals to explore their unique sense of beauty. This gathering in Tokyo will undoubtedly inspire new looks and foster a deeper appreciation for the playful yet sophisticated artistry that defines modern Japanese beauty, potentially sparking a new wave of Kawaii-inspired lifestyle choices across the world.
