A Glimpse into the “Kyun”-Inducing Collection
The collection is a treasure trove of thoughtful details and playful designs. Each frame is crafted to add a special touch to daily life, whether it’s a subtle peek of Hello Kitty or a bold statement of fandom.
Ribbon Model
This feminine oval frame, priced at ¥12,000 (tax included), features sparkling ribbon motifs on both temples. A mischievous Hello Kitty peeks out from behind a ribbon on the left side, adding an adorable surprise. Made from glossy metal, these frames enhance facial features with an elegant shimmer. A matching kids’ size is also available.
Further details: https://www.owndays.com/jp/ja/news/hellokitty#ribbon
Relax Model
Crafted from lightweight resin, these Boston-style frames, costing ¥10,000 (tax included), are designed for ultimate comfort. The temples feature unique prints inspired by country, kogal (a Japanese fashion subculture), and monotone themes, with an online-exclusive monotone option. These frames are perfect for relaxed moments at home, and a kids’ size is also offered.
Further details: https://www.owndays.com/jp/ja/news/hellokitty#relax
Face Model
Embrace Hello Kitty’s iconic face with these charming Wellington frames, priced at ¥14,000 (tax included). The front subtly incorporates her ribbon, ears, and whiskers, allowing wearers to embody her cuteness in their own unique way. The left temple bears the “Hello Kitty” logo, while the right showcases her silhouette, ensuring a cute detail from every angle.
Further details: https://www.owndays.com/jp/ja/news/hellokitty#face
Kids’ Models: Ribbon Mini and Relax Mini
For the younger fans, the Ribbon mini model (¥10,000) offers a round, feminine metal frame with ribbon motifs, mirroring the adult version’s elegance in a smaller size.
Similarly, the Relax mini model (¥10,000) provides lightweight resin Boston frames with themed prints, ensuring comfort and style for little faces.
Further details for kids’ models: https://www.owndays.com/jp/ja/news/hellokitty#ribbon-mini and https://www.owndays.com/jp/ja/news/hellokitty#relax-mini
Going-Out Model (Available December 18th)
This cute round 2-way frame, priced at ¥14,000 (tax included), transforms from glasses to stylish sunglasses with a convenient SNAP lens. The temples feature delicate lace patterns, with a Hello Kitty ribbon and engraving on the left and an apple motif on the right, perfect for any outing.
Further details: https://www.owndays.com/jp/ja/news/hellokitty#going-out
Online Store Exclusive Models
For those seeking unique styles, the online store offers two exclusive models:
-
Y2K model: An oval frame with heart accents and a distinctly Y2K vibe, blending retro charm with modern chic. Priced at ¥12,000 (tax included).
-
Neo model: A stylish square frame that offers an intellectual look with playful Hello Kitty accents on the temples. Priced at ¥12,000 (tax included).
Further details: https://www.owndays.com/jp/ja/news/hellokitty#y2k and https://www.owndays.com/jp/ja/news/hellokitty#neo
Exclusive Goods and Campaigns
Every “OWNDAYS × Hello Kitty” frame comes with a quilted original hard case, adorned with a gold plate, and a charming ribbon-shaped cleaning cloth featuring Hello Kitty.
Additional limited-edition goods are also available:
-
Hello Kitty Mascot Cleaner: A cute mascot keyholder shaped like Hello Kitty’s face wearing glasses, which conveniently holds a cleaning cloth for quick touch-ups on the go. Price: ¥1,500 (tax included).
-
Going-Out Quilted Soft Case: A soft, quilted case with a heart-shaped carabiner, perfect for protecting glasses and storing the SNAP lenses of the “Going-Out model.” Price: ¥2,000 (tax included).
Further details on accessories: https://www.owndays.com/jp/ja/news/hellokitty#accessories
Online Store Exclusive Gifts and Special Sets
Customers purchasing any “OWNDAYS × Hello Kitty” frame online between November 27th and December 26th will receive a limited-edition “Original Sticker & Letter-shaped Card Case” featuring Hello Kitty with glasses, on a first-come, first-served basis.
During the online pre-order period, special discounted sets are also available:
-
Parent-Child Ribbon Model Set: ¥19,800 (regular price ¥22,000)
-
Parent-Child Relax Model Set: ¥18,000 (regular price ¥20,000)
-
Trend Neo & Y2K Model Set: ¥21,600 (regular price ¥24,000)
-
Fashion Going-Out & Face Model Set: ¥25,200 (regular price ¥26,000)
Further details on online special offers: https://www.owndays.com/jp/ja/news/hellokitty#limited
X (formerly Twitter) Present Campaign
To celebrate the launch, OWNDAYS is holding an X campaign from November 27th to December 3rd. Participants who follow the official OWNDAYS account and quote-tweet the campaign post with their desired product will be entered into a lottery to win collaborative eyewear or a mascot cleaner. “Fans are already buzzing with excitement about this collection, eager to add a touch of Hello Kitty magic to their everyday look!” says one online comment, reflecting the widespread anticipation.
Campaign details: https://www.owndays.com/jp/ja/information/894
Hello Kitty: An Enduring Icon
Hello Kitty, known for her bright and gentle personality, has been a global ambassador of kawaii culture for decades. This collaboration with OWNDAYS further cements her status as a versatile icon, seamlessly integrating into fashion and lifestyle products while continuing to capture hearts worldwide.
Looking Forward
This collaboration between OWNDAYS and Hello Kitty showcases the enduring appeal of kawaii culture and its ability to evolve with current trends like Y2K. By offering a diverse range of stylish and adorable eyewear, this collection not only celebrates a beloved character but also reinforces how Japanese pop culture continues to influence global fashion and lifestyle. It illustrates a future where comfort, style, and nostalgic charm blend seamlessly, offering fans new ways to express their affection for iconic characters in their daily lives across the globe.
Explore the full collection: https://www.owndays.com/jp/ja/news/hellokitty
OWNDAYS Official Website: https://www.owndays.com/jp/ja
