Journey to the Heart of Hokuriku: PENON’s ‘Travel Magnets’ Map Out a Region of Art and Sustainability
Tokyo-based PENON, a company dedicated to ethical craftsmanship, has announced the completion of its ‘Travel Magnet’ collection for the Hokuriku region. This innovative souvenir series, which partners with local ‘gotochi creators’ (local creators) across Japan, now fully represents Ishikawa, Toyama, and Fukui prefectures, inviting travelers to discover the unique beauty and culture of this captivating area.
What are ‘Travel Magnets’? A Blend of Art and Eco-Consciousness
‘Travel Magnets’ are more than just souvenirs; they are a regional co-creation project designed to bring local stories to life through art. Each magnet features illustrations of regional landmarks, history, and culture, rendered on sustainable materials. This initiative not only supports local artists but also champions environmental responsibility.
Explore the full collection at the official ‘Travel Magnet’ website: https://travelmagnet.jp/
Hokuriku’s Charms, Crafted by Local Hands
Ishikawa Prefecture: Where Tradition Meets Nature
Ishikawa, facing the Sea of Japan, is a land rich in nature and ancient traditions. Its crafts and culture, honed over centuries, reflect the refined aesthetic and pride of its people. The ‘Travel Magnets’ for Ishikawa capture this serene blend, showcasing iconic scenes and beloved local symbols.
Illustrator Kaeko Akaike, a native of Kanazawa, Ishikawa, lent her artistic vision to this collection. Her works include depictions of the vibrant Wajima Morning Market and the majestic Mitsukejima Island.
“I drew places I have strong feelings for and my favorite local toys,” Akaike shares. “With the great earthquake at the New Year, I wanted to preserve the scenery of Wajima Morning Market and Mitsukejima Island by drawing them, and to show my support for Noto.” Her heartfelt commitment shines through each piece.
- Kaeko Akaike Official Instagram: https://www.instagram.com/akaike_kaeko
Toyama Prefecture: The Power of Mountains and Sea
Toyama is blessed with pure waters flowing from the Northern Alps, nurturing a land of abundant bounty. Here, the close proximity of mountains and sea paints vivid seasonal changes, deeply embedding life with nature’s rhythm. The magnets reflect this quiet strength and rich beauty.
Sayoko Ozawa, who moved to Toyama almost nine years ago, captures the essence of her adopted home. Her illustrations include local delicacies like firefly squid and white shrimp, alongside the iconic Raicho (ptarmigan).
“I’ve been living in Toyama for almost nine years now. The beautiful mountains and sea, delicious rice and fish, the humidity, strong winds and snow, and the kindness and earnestness of the people here – I created these illustrations with the desire to return all the wonderful things Toyama has given me,” Ozawa states, expressing her gratitude.
- Sayoko Ozawa Official Instagram: https://www.instagram.com/sayoko_125
Fukui Prefecture: Embracing Nature’s Grandeur and Human Warmth
Fukui, nestled along the Sea of Japan, quietly preserves its rich nature and history. The rugged coastal landscapes shaped by powerful waves, ancient geological formations, and towns alive with traditional craftsmanship reflect the steadfast lives of its residents. It’s a land brimming with profound charm, where nature’s might and human warmth harmonize.
Illustrator Yuji Hikino, originally from Shimane Prefecture, brought Fukui’s dynamic landscapes to life. His pieces feature the majestic Tojinbo cliffs and the ethereal Echizen Ono Castle.
“Now that the Hokuriku Shinkansen connects Tokyo and Fukui, I’d be delighted if this product could help convey Fukui’s appeal,” Hikino comments. “I particularly dedicated a lot of time to the expression of the morning mist at Ono Castle. I hope people will also appreciate the charm of the dinosaurs and Tojinbo.” His attention to detail creates vivid, memorable scenes.
- Yuji Hikino Official X: https://x.com/yujihikino
The Craft Behind the Charm: How ‘Travel Magnets’ are Made
These unique souvenirs are created through a thoughtful, multi-stage process that prioritizes both artistic expression and environmental consciousness:
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Harnessing Local Talent: The project actively recruits ‘gotochi creators’ from across Japan. These artists bring their intimate knowledge of local culture, extending beyond typical tourist guide content, to create illustrations that spark conversation and discovery.
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From Illustration to Spanish Tile: The creators’ original illustrations are first transformed into 15cm Spanish tiles by Minatomachi Ceramica Studio in Onagawa, Miyagi Prefecture. These tiles are then scanned, and PENON’s proprietary printing technology brings their three-dimensional texture to life on the magnets, capturing the unique feel of Spanish tile art.
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Sustainable Sourcing: ‘Travel Magnets’ embody sustainability by utilizing upcycled waste materials from Mino ware, one of Japan’s most renowned ceramic traditions. The packaging is made from recycled paper, completely free of plastic, and even the in-store displays are crafted from recycled wood, showcasing a thorough commitment to eco-friendly practices.
A Future of Sustainable Exploration
The completion of the Hokuriku collection for ‘Travel Magnets’ marks a significant step in promoting regional Japanese culture through sustainable products. By blending local artistry with eco-friendly manufacturing, PENON is not only offering charming souvenirs but also fostering a deeper appreciation for Japan’s diverse regions and a more conscious approach to tourism. This initiative sets a hopeful precedent for how cultural exchange and environmental responsibility can beautifully intertwine.
For more information or inquiries about the products, please visit:
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Product Inquiries: https://penon.co.jp/contact/
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Travel Magnet Official Website: https://travelmagnet.jp/
