Elevate Your New Year: The Surprising Secret to a Luxurious Osechi Experience

kawaii japan lifestyle

Redefining New Year’s Feasts: Elegance Meets Convenience

Japan’s New Year, or Oshogatsu, is a time of profound cultural significance, centered around Osechi-ryori—a collection of traditional dishes symbolizing wishes for the year ahead. While the spirit of celebration remains timeless, modern lifestyles have reshaped how families enjoy this culinary tradition. A recent survey conducted between October 17th and October 23rd, 2025, revealed a striking trend: 70.3% of respondents now opt to purchase their Osechi, a notable shift from the once-prevalent practice of homemade preparations.

Osechi and Kiriko glassware on a traditional table

This trend, highlighted by a survey on X (formerly Twitter), indicates a growing preference for convenience without sacrificing the festive essence. “Homemade” adherents cherish the joy of crafting dishes for their loved ones and customizing flavors. Yet, the “purchase-oriented” camp, a significant majority, values the precious time saved during the busy year-end period, allowing for more moments of relaxation with family.

Osechi survey results showing 70.3% prefer purchasing

As one ‘purchase-oriented’ respondent shared, “I love the excitement of opening the lid! When the food sparkles, it makes me feel positive, like it’s going to be a good year.” This sentiment perfectly captures the desire for a special, elevated experience, even with ready-made meals. Recognizing this evolving dynamic, MYT Enterprise’s AZUL Rakuten store is launching a special campaign to help families infuse elegance into their New Year’s celebrations.

The Kiriko Campaign: A Touch of Traditional Brilliance

Starting November 30th and running until December 25th, this campaign introduces exquisite “Kiriko Sakazuki (sake cup) Glasses” at a special price. Kiriko, a cherished form of Japanese cut glass, is renowned for its intricate patterns and brilliant sparkle, transforming light into a dazzling display. Imagine simply transferring your store-bought Osechi into these beautifully crafted vessels; the transformation is immediate, elevating your dining table to the ambiance of a high-end ryotei (traditional Japanese restaurant).

Elegant Osechi setting with Kiriko glasses

This initiative isn’t about adding more tasks to your already busy schedule, but about adding a layer of aesthetic beauty and heartfelt intention. The campaign aims to offer a new New Year’s style, where the convenience of purchased Osechi meets the timeless elegance of Kiriko, making every moment around the table feel truly ceremonial and deeply cherished.

Campaign Details

Featured Kiriko Sakazuki Glasses

  1. Kiriko Sakazuki Glass (Type 1)

    Blue, red, and black Kiriko glasses

  2. Kiriko Sakazuki Glass (Type 2)

    Three colorful cut glasses

About AZUL Rakuten Store

AZUL Rakuten store, operated by MYT Enterprise, is dedicated to curating and delivering “gifts that resonate with both givers and receivers” from around the globe. With over 20 years of experience, the owner personally sources a diverse range of products, from traditional crafts steeped in culture to items reflecting future trends. The store’s philosophy is rooted in understanding and respecting the unique beauty and handiwork born from different cultures, offering over 1,000 items and continuously striving to discover new values and innovative uses for products.

Company Information:

  • Company Name: MYT Enterprise Co., Ltd.

  • Store Name: AZUL Rakuten Store

  • Headquarters: 2-80-17 Motomachi, Naka-ku, Yokohama, Kanagawa

  • Representative Director: Terumi Ishikawa

  • Business Activities: Retail and wholesale of general merchandise

  • Established: October 2016

  • Corporate Website: http://mytenterprise.co.jp

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This initiative aims to redefine how modern families celebrate, blending convenience with a touch of timeless elegance, suggesting a future where traditional Japanese aesthetics can effortlessly enhance global lifestyles.

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