Celestial Celebration: Little Twin Stars Kiki & Lala Mark 50 Years with a “Starry Angel Design Series”

Sanrio
2025.11.27

A Half-Century of Kawaii Magic: Sanrio’s Kiki & Lala Unveil Celestial Anniversary Collection

Sanrio’s beloved Little Twin Stars, Kiki and Lala, are set to enchant fans with their 50th anniversary and birthday celebration. A new “Starry Angel Design Series” will launch on December 4, 2025, across Sanrio shops, department store Sanrio corners, and the Sanrio Online Shop. This special collection captures the enduring charm of the twin stars, featuring them in adorable, fluffy costumes inspired by their friends, Puff and Poff, complete with delicate angel wings, evoking a sense of dreamy cuteness, known in Japan as “Yumekawa.”

This commemorative series includes a delightful array of 15 items, from plushies and mascot holders to practical goods like tissue pouches and secret keychains. Beyond the merchandise, select Sanrio shops will host special 50th-anniversary decorations, captivating photo spots, and offer exclusive limited-edition items and novelties, creating an immersive experience for visitors.

A Journey Through 50 Years of “Yumekawa” Magic

Little Twin Stars, Kiki and Lala, first graced the cover of Sanrio’s official magazine, “Ichigo Shimbun,” in December 1975. Initially unnamed, the twins were later given their now-iconic names by readers. Their design aesthetic has gracefully evolved through the decades: from gentle hues in the 80s to vibrant colors in the 90s, eventually embracing the pastel and ethereal “Yumekawa” (dreamy cute) world that has defined their recent years. Their story is one of consistent charm, weaving a narrative of thoughtfulness and tenderness through both products and social media engagements.

Image of Kiki & Lala's design evolution

Born on the Omoiyari Star in the Yume Nebula, Kiki and Lala are twin stars who ventured from a distant star country to become brilliant, shining stars. Lala, the older sister, is a little timid and prone to tears, while Kiki, the younger brother, is full of curiosity, a bit clumsy, and loves mischief. Their birthday falls on December 24.

Image of Kiki & Lala profile

Their close companions, Puff and Poff, are plush bear dolls crafted by their fairy friends. Puff is the light blue bear, and Poff is the pink one.

Image of Puff & Poff profile

Dive into the “Starry Angel Design Series” Collection

The “Starry Angel Design Series” offers a wide array of items, each imbued with the twins’ signature charm and the fluffy, angelic theme. Prices listed are tax-inclusive.

  • Plushie Set (6,996 yen)
    Image of Plushie Set
    This charming set features Kiki and Lala in soft, fluffy costumes resembling Puff and Poff, adorned with cute angel wings.

  • Mascot Holders (2 items, 2,794 yen each)
    Image of Mascot Holders
    Individual mascots showcasing Kiki in a Puff-inspired outfit and Lala in a Poff-inspired one.

  • Cushion Blanket (3,696 yen)
    Image of Cushion Blanket
    A versatile item that can be folded and stored to function as a cushion, with the blanket measuring approximately 105cm x 70cm.

  • Accessory Case (1,980 yen)
    Image of Accessory Case
    A delightful case with a sparkling lid, perfect for organizing small treasures. It measures approximately 8.5cm in width and 12.3cm in height.

  • Quilted Boston Bag (3,498 yen)
    Image of Quilted Boston Bag
    A fluffy, A4-sized boston bag designed for comfortable shoulder carrying. Dimensions are approximately 36cm in width and 27cm in height.

  • Secret Keychains (8 types, 880 yen each)
    Image of Secret Keychains
    Discover various charming poses of Kiki and Lala in these blind-packaged keychains.

Exclusive Anniversary Treasures and Fan Experiences

To further commemorate the 50th anniversary, special items will be available at select Sanrio shops and the Sanrio Online Shop. The “Sanrio Kawaii Figures” series welcomes a new addition: a figure of Kiki and Lala riding a shooting star, priced at 7,150 yen, perfect for display.

Image of Sanrio Kawaii Figures

Additionally, fans can look forward to the “Secret Miniature Charms,” priced at 990 yen each (2 items, 16 types in total). These charms miniaturize iconic items from the Little Twin Stars’ 50-year history, offering a nostalgic collection. Imagine the joy of holding a tiny piece of Kiki & Lala’s past!

Image of Secret Miniature Charms

In-store celebrations will include festive decorations and photo spots featuring large Kiki and Lala plushies and a giant picture book detailing their birth story, though decorations may vary by store. As an added bonus, customers purchasing any item at Sanrio shops, department store Sanrio corners, or the Sanrio Online Shop will receive a “Little Twin Stars 50th Anniversary Sticker.” Furthermore, those who spend 5,500 yen (tax-inclusive) or more at select Sanrio shops and the Sanrio Online Shop will receive a “Message Voice Card” as a limited-quantity novelty.

Image of Little Twin Stars 50th Anniversary Sticker

For long-time fans, this collection offers a delightful trip down memory lane, while new admirers are sure to be captivated by the timeless “Yumekawa” charm. It’s truly a moment to celebrate the magic that Kiki & Lala have brought to generations!

Connect with Kiki & Lala

For more details on the “Starry Angel Design Series” and the 50th-anniversary celebrations, explore the official links below:

The Enduring Star Power of Kawaii

Kiki and Lala’s 50th anniversary is not just a milestone for Sanrio; it’s a testament to the enduring power of “Kawaii” culture on a global scale. Their journey from simple illustrations to beloved icons, constantly adapting their aesthetic while retaining their core “dreamy cute” appeal, showcases a unique blend of nostalgia and innovation. This celebration, with its blend of classic charm and new designs, is set to further solidify their position as cultural ambassadors of Japanese cuteness. As Kiki and Lala continue to twinkle, their influence on fashion, lifestyle, and character culture abroad will undoubtedly continue to shine brightly, inspiring new generations with their celestial magic and gentle spirit.

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