Casio Unveils Enchanting Sanrio ‘Balletcore’ Label Printer for a Touch of Kawaii Everyday

Sanrio
2025.11.27

Casio’s New Label Printer Brings Sanrio’s ‘Balletcore’ Charm to Everyday Life

Casio Computer Co., Ltd. is set to release a delightful collaboration model, the ‘KL-SP10-SA2’ NAME LAND i-ma label printer, on December 4th. This pink-hued device, designed in partnership with Sanrio, allows users to create custom labels featuring popular Sanrio characters. Alongside the printer, a new series of six ‘XR-12SA’ Name Land tapes will also be available, each tailored to a specific character.

Sanrio Character Label Printer in use

The ‘KL-SP10-SA2’ embraces a unique “balletcore” concept, dressing beloved characters in elegant dance attire. Hello Kitty, My Melody, and Kuromi don tutu-inspired outfits, while Cinnamoroll, Pompompurin, and Pochacco sport stylish jacket costumes. These charming, hand-drawn illustrations are silk-printed onto the printer’s body, creating a visually appealing device that feels more like a cherished collectible than a mere office tool.

Unleash Creativity with the Dedicated Smartphone App

The true magic of the NAME LAND i-ma lies in its dedicated smartphone application. This intuitive app provides a treasure trove of design content, allowing users to download 94 Sanrio character emojis, 36 frames, and 24 sample designs. Creating personalized labels for names, storage, or heartfelt messages becomes a simple, enjoyable process, transforming mundane tasks into moments of creative expression.

Creating Sanrio labels with a smartphone

Matching Character Tapes Add a Splash of Color

To complement the printer, six new Name Land tapes (XR-12SA series) will be launched simultaneously. Each tape features one of the six popular Sanrio characters: Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin, and Pochacco. The tape colors are thoughtfully matched to each character’s image, adding an extra layer of charm to every label. These 12mm wide tapes are versatile and compatible with all Name Land models, making them perfect for various organizational and decorative needs.

Collection of Sanrio Character Name Land Tapes

These tapes are not just for names and storage; they can add a personalized touch to gifts, scrapbooks, and daily items. Imagine organizing your accessories with a Hello Kitty label or adding a touch of Kuromi to your schedule!

  • Hello Kitty: Organize your accessories with a touch of pink charm.
    Hello Kitty labels on storage

  • Pochacco: Perfect for labeling sports gear or school supplies.
    Pochacco labels on sports gear

Bringing Joy to Every Occasion

The ‘KL-SP10-SA2’ and its accompanying tapes are designed to enhance a wide range of activities. From preparing for school entry and new beginnings to organizing personal spaces, wrapping gifts, or decorating for home parties, these tools infuse every task with the delightful spirit of Sanrio. As one Sanrio fan might exclaim, “Finally, a way to make even my spice rack sparkle with Kuromi magic!”

Sanrio Character labels for various uses

This fusion of practicality and cuteness exemplifies the enduring appeal of Japanese Kawaii culture, demonstrating how beloved characters can seamlessly integrate into and brighten our daily lives. For those looking to add a touch of Sanrio charm to their world, this new label printer offers an exciting opportunity.

Product Information

Main Unit:

Name Land Tapes (XR-12SA series):

This release underscores a broader trend of integrating beloved characters into functional, everyday items, enriching lives with a touch of joy and personal flair. As Kawaii culture continues to captivate audiences globally, products like the Sanrio NAME LAND i-ma are at the forefront, bridging the gap between practical utility and irresistible charm, and surely inspiring countless creative projects worldwide.

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